Asia-Pacific Journal of Business (아태비즈니스연구)

KNU The Institute of Management & Economy Research (강원대학교 경영경제연구소)
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The Influence of Risk-Taking Propensity and Personality Characteristics on Entrepreneurship Intention of Chinese College student: Focused on The Moderating Effect of Entrepreneurship Education

중국 대학생의 위험감수성과 성격5요인의 창업의도에 미치는 영향 창업교육의 조절효과

  • Kaifeng Wen (Department of Business Management Graduate school of Woosong University) ;
  • Moon-Hong Kim (Department of Railroad Management, Woosong University)
  • 문개풍 (우송대학교대학원 경영학과) ;
  • 김문홍 (우송대학교 철도경영학과)
  • Received : 2023.02.28
  • Accepted : 2023.03.25
  • Published : 2023.03.31
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Abstract

Purpose - Due to the outbreak and spread of COVID-19, companies have reduced their hiring needs in the short term, reducing employment opportunities for most university students and putting pressure on their employment since 2019. This study aims to improve university students' employment options and increase the possibility of entrepreneurship. Design/methodology/approach - In this study, a research survey is conducted on 4-year Chinese university students who have received entrepreneurship education courses, and statistical tests are conducted using SPSS 26.0 and PROCESS 3.3 model 1. The main focus of the study is on the effects of risk perception and five personality factors on entrepreneurial intentions of Chinese university students and the effect of entrepreneurship education on the moderation of entrepreneurial intentions. Findings - The results of the study show that the risk perception of Chinese university students have a significant effect on the will to start a business. Five personality factors have a significant effect on entrepreneurial intentions. Entrepreneurship education has a moderating role in the relationship between risk perception and entrepreneurial intention, and the entrepreneurship education support has a moderating role in the relationship between the influence of five personality factors and entrepreneurial intentions. Research implications or Originality - The results of the study reveal that Chinese university students' exposure to entrepreneurship education support positively influenced entrepreneurial intentions. Such results imply that university students gain information and knowledge related to entrepreneurship through the entrepreneurship education support, which leads to positive perceptions and motivation towards entrepreneurship.

Keywords

Acknowledgement

이 논문은 2023년 우송대학교 교내학술연구비 지원을 받아 수행되었음.

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