• Journal of Digital Convergence
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• v.12 no.6
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• pp.645-653
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• 2014

Purpose of this study was to reveal the relationship between Cultural physical Education's Enjoyment Factor and Happiness, social physique anxiety via structural equation model. For the research object of this study 380 students, taking a cultural physical education class in Kyungki-Incheon district, have been selected. Statistics processing was carried out through PASW 18.0 and AMOS 18.0. The following results were obtained by analysis of frequency, confirmatory factor analysis, correlation analysis, structural equation model analysis to serve it's purpose. First, perceived enjoyment factor of cultural physical education student had positive(+) correlation with happiness. Sencond, perceived happiness of cultural physical education student had negative(-) correlation with social physique anxiety. Third, cultural physical education student's happiness has mediating effects as a buffer between class enjoyment factor and social physique anxiety.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.579-588
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• 2016

This study is to identify the relationship between cultural physical education class of enjoyment factor, class satisfaction, and exercise continuation behavior. For this purpose, 275 out of 300 copies of survey aimed at students in four universities located in Gyeong-gi province were used. PAWS 18.0 program was used for analysis to present descriptive statistics. Principal component analysis and rotation of Max Berry were used among exploratory factor analysis to check factor extraction and internal consistency. Cronbach's alpha was used for checking reliability. Multiple regression analysis was used to clarify the relationship between enjoyment factor, class satisfaction, and exercise continuation behavior of cultural physical education. These are the following conclusions. First, instructional behavior, grade in physical education, environment, and exercise ability among the enjoyment factors in cultural physical education class have a significant effect on persistence of exercise. Second, instructional behavior and grade in physical education are the factors of class satisfaction and the have a significant effect on persistence of exercise.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.137-142
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• 2021

The goal of this study is to investigate how YouTube use motivation such as perceived usefulness and perceived enjoyment affect the compulsive YouTube usage and academic adjustment of college students. To this end, a research model was established and 113 response data obtained by conducting a questionnaire survey on college students in Seoul were used for structural model analysis. The results of this study can be summarized as following. First, perceived usefulness has a positive effect on academic adjustment. Second, compulsive YouTube usage has a negative effect on academic adjustment. Third, perceived enjoyment was identified as a factor that plays a role like pharmakon. The findings suggest the necessity of learning strategies that control the degree of perceived enjoyment as well as the instrumental use of perceived usefulness in order to improve the academic adjustment of college students.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.541-551
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• 2022

The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.45-52
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• 2008

The purpose of this study was to verify and analyze the factors that influence the intention using the travel-blog. This study sought to find out the motivation factors of a Blog. Also, This paper tests the updated model of information systems success proposed by Delone and McLean using a field study of a travel-blog. The three dimensions of the blog Quality were information, design and system. And The three dimensions of the motivation factors were pride, enjoyment and ease of use. Questionaries are collected from 196 peoples who are using the travel-blog. The results of study show, first, that information quality, pride and enjoyment are significant predictors of user satisfaction, second, that pride, enjoyment, and satisfaction are significant of reuse intention with the travel-blog. Third, ease of use did not have positive effects on reuse intention to travel-blog.

• Asia pacific journal of information systems
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• v.14 no.3
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• pp.1-22
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• 2004

Technology acceptance model(TAM) has been widely used to predict the end-user's acceptance of a new IT/IS. We used TAM as a theoretical foundation to explain user's intention to use an Internet shopping mall. The theoretical model is tested with the questionnaires from 308 users of an Internet shopping mall. Results show that several individual characteristics such as Internet skills and self-efficacy have a significant impact on user's perception of usefulness and ease of use. Results also show that both perceived enjoyment and perceived usefulness of Internet shopping mall strongly predict intention to use the Internet shopping mall. However, perceived ease of use has no direct influence on intention to use the Internet shopping mall. Personal innovativeness and Internet skills also have a positive effect on perceived enjoyment. Therefore, Internet shopping mall managers have to consider intrinsic motivational factor(enjoyment) as well as extrinsic motivational factor(usefulness). In addition, individual characteristics should be emphasized to form the positive beliefs about using the Internet shopping mall.

• Journal of Fashion Business
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• v.18 no.6
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• pp.157-173
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• 2014

The purpose of this research is to investigate the effects of fashion companies' micro-blogging marketing activities on Chinese consumer attitudes and purchasing intentions. In this research, the technology acceptance model (TAM) was used as the research framework, and innovativeness, self-efficacy, and perceived enjoyment variables were included in the model. Through an online survey, 195 respondents participated in this study. The results were as follows: fashion innovation and self-efficacy have a significant positive effect on perceived usefulness, as well as ease of use. These two factors have a significant positive effect on perceived enjoyment. Furthermore, and most significantly, this perceived enjoyment has a significant effect on the consumer's attitude toward the company, and intention to purchase the fashion company's products.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.25 no.4
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• pp.61-75
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• 2017

Recently Following changes in the airport industry, this study aims to investigate the relationship between physical servicescape elements, a travelers' enjoyment and/or anxiety, and traveler satisfaction in the airport environment context. Six airport service scape factorsd design, scent, functional organization, air/lighting conditions, seating, and cleanlinessd should be considered when evaluating traveler response. airport design features and pleasant scent have a positive influence on traveler enjoyment, generating satisfaction. This study also provides valuable implications for airport design, organization and development. By combining previous research on servicescapes and airport design, this study confirms the significance of servicescape attributes in transit service settings in Inchon international airport. The results of this study may help airport industry practitioners understand the airport environment from a passenger's perspective.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.227-240
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• 2012

Given the prevalence of internet and web 2.0, SNS(Social Network Service) market is growing rapidly. IT providers which focused marketing point on network hub have become to disseminate SNS mainly now. Many users are using the various functions of SNS to communicate each other or share the information. At this point, identifying the influencing factors to WOM(Word-Of-Mouth) of SNS is very important. In this paper, we aim to examine the effects of perceived variables on the WOM of SNS. In order to analyze the antecedents, we selected perceived factors such as perceived usefulness, perceived easiness, perceived enjoyment and perceived crowd. For statistical analysis, we surveyed real users of SNS. As a result, all antecedents of WOM showed significant influence and among the variables the perceived enjoyment has top standardized coefficient. In addition, perceived crowd has significant on perceived easiness, perceived enjoyment but not on perceived usefulness. The result of this research can be useful guidelines to increase SNS Market.

• Journal of Information Technology Applications and Management
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• v.16 no.4
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• pp.59-77
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• 2009

Microblog services are such new communication channels with some considerable potential to improve information sharing. The idea of sharing short messages using multiple access points seems to be appealing to people worldwide. Through the lens of flow and social identity, we explored factors that influence information sharing behaviors in microblog services. With an empirical study, we examined enjoyment and concentration(flow) and self-presentation(social identity) in microblog services like twitter can contribute to the user behaviors. Our aim was to gain insight into ways of creating an environment that facilitating voluntary sharing of information. Our findings suggested that enjoyment, concentration, and selfpresentation were crucial determinants of information sharing behaviors in microblog services. This study has important implications for academic researchers and practitioners who seek to understand why microblog service users share their information with other members in microblog services.