Browse > Article
http://dx.doi.org/10.14400/JDC.2022.20.4.541

A Study on the Intention to Use of Augmented Reality-based Educational Content  

Cho, Hang-Min (Division of Performing Arts & Media, Howon University)
Kim, Chan-Won (Hybrid Culture Lab, Howon University)
Publication Information
Journal of Digital Convergence / v.20, no.4, 2022 , pp. 541-551 More about this Journal
Abstract
The purpose of this study is to propose implications that can be effectively applied to the educational field by exploring the intention to use of augmented reality-based educational contents for college students. To this end, a survey was conducted with college students, and confirmatory factor analysis, correlation analysis, reliability analysis, and path analysis were performed using the SPSS 21.0 program and the AMOS 21.0 program. The results of the study were presented as follows. First, individual innovativeness influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, social influence influenced positively on perceived ease of use, perceived usefulness, and perceived enjoyment. Third, perceived enjoyment influenced positively on perceived usefulness. Fourth, perceived ease of use influenced positively on perceived usefulness and perceived enjoyment. Fifth, except for perceived ease of use, perceived usefulness and perceived enjoyment influenced positively on intention to use.
Keywords
Augmented reality; Educational content; Innovativeness; Social influence; Intention to use;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 C. J. Lee. (2011). A Study on the Smart Phone User: Focused on Acceptance Factors and Usage Pattern. Master's Thesis, Sungkyunkwan University.
2 Y. M. Huang, Y. M. Huang, S. H. Huang & Y. T. Ling. (2012). A Ubiquitous English Vocabulary Learning System: Evidence of Active/Passive Attitudes vs. Usefulness/Ease of Use. Computers & Education, 58(1), 273-282. https://doi.org/10.1016/j.compedu.2011.08.008   DOI
3 K. H. Kim. (2010). Factors of Affecting the Intention to Use of the Mobile Service with Technology Acceptance Model. Journal of Knowledge Information Technology and Systems, 5(5), 23-29.
4 H. J. Lee, S. A. Cha, & H. N. Kwon. (2016). Study on the Effect of Augmented Reality Contents-Based Instruction for Adult Learners on Academic Achievement, Interest and Flow. The Journal of the Korea Contents Association, 16(1), 424-437. DOI : 10.5392/JKCA.2016.16.01.424   DOI
5 J. G. Kovoor, A. K. Gupta, & M. A. Gladman. (2021). Validity and Effectiveness of Augmented Reality in Surgical Education: A Systematic Review. Surgery, 170, 88-98. https://doi.org/10.1016/j.surg.2021.01.051   DOI
6 S. H. Nam & J. M. Lee. (2020). Augmented Reality in Education: A Meta-Analysis. The Journal of Educational Information and Media, 26(1), 129-156. DOI : 10.15833/KAFEIAM.26.1.129   DOI
7 D. P. Kaur, A. Mantri, & B. Horan. (2020). Enhancing Student Motivation with Use of Augmented Reality for interactive Learning in Engineering Education. Procedia Computer Science, 172, 881-885. https://doi.org/10.1016/j.procs.2020.05.127   DOI
8 A. Sharif, S. Afshan, & M. A. Qureshi. (2019). Acceptance of Learning Management System in University Students: An Integrating Framework of Modified UTAUT2 and TTF Theories. International Journal of Technology Enhanced Learning, 11(2), 201-229. DOI: 10.1504/IJTEL.2019.098810   DOI
9 J. Lu, C. Yu, C. Liu & J. Yao. (2003). Technology Acceptance Model for Wireless Internet. Internet Research: Electronic Networking Applications and Policy, 13(3), 206-222. https://doi.org/10.1108/10662240310478222   DOI
10 E. Holdack, K. Lurie-Stoyanov & H. F. Fromme. (2020). The Role of Perceived Enjoyment and Perceived Informativeness in Assessing the Acceptance of AR Wearables. Journal of Retailing and Consumer Services, 102259. https://doi.org/10.1016/j.jretconser.2020.102259   DOI
11 B. G. Gye. (2016). Possibility of Augmented Reality as an Educational Medium and Use Cases in the United States. Happy Education Journal, 12. https://happyedu.moe.go.kr/happy/bbs/selectHappyA rticle.do?bbsId=BBSMSTR_000000000216&nttId=6894
12 K. M. Faqih. (2020). The Influence of Perceived Usefulness, Social Influences, Internet Self-Efficacy and Compatibility on Users' Intention to Adopt e-Learning: Investigating the Moderating Effects of Culture. International E-Journal of Advances in Education, 5(15), 200-320.
13 P. A. Rauschnabel & Y. K. Ro. (2016). Augmented Reality Smart Glasses: An Investigation of Technology Acceptance Drivers. International Journal of Technology Marketing, 11(2), 123-148.   DOI
14 S. C. Chang & G. J. Hwang. (2018). Impacts of an Augmented Reality-based Flipped Learning Guiding Approach on Students' Scientific Project Performance and Perceptions. Computers & Education, 125, 226-239. https://doi.org/10.1016/j.compedu.2018.06.007   DOI
15 V. Venkatesh. (2000). Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model. Information Systems Research, 11(4), 342-365.   DOI
16 C. Watanabe. (2017). The Effects of 눈 on Mediating and Regulating the Purchase of K-POP Contents. Master's Thesis, Hongik University.
17 M. M. Marques & L. Pombo. (2020). Game-based Mobile Learning with Augmented Reality: Are Teachers Ready to Adopt It?. In Project and Design Literacy as Cornerstones of Smart Education (pp. 207-218), Sringer, Singapore.
18 V. Venkatesh & F. D. Davis. (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46(2), 186-204. DOI:10.1287/mnsc.46.2.186.11926   DOI
19 V. Venkatesh, M. G. Morris, G. B. Davis & F. D. Davis. (2003). User Acceptance of Information Technology: Toward a Unified View. MIS Quarterly, 27(3), 425-478. https://doi.org/10.2307/30036540   DOI
20 M. S. Choi. (2011). A Study on the Influence of Factors Such as Personal Innovativeness, Social Influence and User Interface on Smart Phone Acceptance: Based on an Expanded Technology Acceptance Model. Doctoral Dissertation, Ewha Womans University.
21 E. M. Rogers. (2003). Diffusion of Innovation, 4th ed. NY: Free Press.
22 S. Chandra & K. N. Kumar. (2018). Exploring Factors influencing Organizational Adoption of Augmented Reality in e-Commerce: Empirical Analysis Using Technology-Organization-Environment Model. Journal of Electronic Commerce Research, 19(3), 237-265.
23 B. M. Kuehn. (2018). Virtual and Augmented Reality Put a Twist on Medical Education. JAMA, 319, 756-758. DOI: 10.1001/jama.2017.20800   DOI
24 K. M. S. Faqih & Jaradat, M. R. M. (2021). Integrating TTF and UTAUT2 Theories to Investigate the Adoption of Augmented Reality Technology in Education: Perspective From a Developing Country. Technology in Society, 67, 101787. https://doi.org/10.1016/j.techsoc.2021.101787   DOI
25 F. D. Davis. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319-340. https://doi.org/10.2307/249008   DOI
26 Y. J. Min, J. K. Ahn & S. Y. Kim. (2020). Structural Relationship Analysis between the Intention to Use Educational Chatbots and Influential Factors based on Technology Acceptance Model. The Journal of Educational Information and Media, 26(4), 799-825.
27 J. C. Vega Garzon, M. L. Magrini, & E. Galembeck. (2017). Using Augmented Reality to Teach and Learn Biochemistry. Biochemistry Molecular Biology Education, 45, 417-420. DOI: 10.1002/bmb.21063   DOI
28 D. Roopa, R. Prabha, & G. A. Senthil. (2021). Revolutionizing Education System with Interactive Augmented Reality for Quality Education. Materials Today: Proceedings, 46, 3860-3863. https://doi.org/10.1016/j.procs.2018.07.220   DOI
29 A. Rese, D. Baier, A. Geyer-Schulz & S. Schreiber. (2017). How Augmented Reality Apps are Accepted by Consumers: A Comparative Analysis Using Scales and Opinions. Technological Forecasting and Social Change, 124, 306-319. https://doi.org/10.1016/j.techfore.2016.10.010   DOI
30 Y. I. Lee. (2019). A Study on Technology Acceptance Model(TAM) of Flipped Learning Teaching and Learning Methods for College Students. International Journal of Tourism and Hospitality Research, 33(12), 173-185. DOI : 10.21298/IJTHR.2019.12.33.12.173   DOI
31 J. Cabero-Almenara, J. M. Fernandez-Batanero, & J. Barroso-Osuna. (2019). Adoption of Augmented Reality Technology by University Students. Heliyon, 5, e01597.   DOI
32 P. A. Rauschnabel, A. Rossmann, & M.C. tom Dieck. (2017). An Adoption Framework for Mobile Augmented Reality Games: The Case of Pokemon Go. Computers in Human Behavior, 76, 276-286. https://doi.org/10.1016/j.chb.2017.07.030   DOI
33 M. Oyman, D. Bal & S. Ozer. (2022). Extending the Technology Acceptance Model to Explain How Perceived Augmented Reality Affects Consumers' Perceptions. Computers in Human Behavior, 128, 107127. https://doi.org/10.1016/j.chb.2021.107127   DOI
34 E. Pantano & R. Servidio. (2012). Modeling Innovative Points of Sales Through Virtual and Immersive Technologies. Journal of Retailing and Consumer Services, 19(3), 279-286. https://doi.org/10.1016/j.jretconser.2012.02.002   DOI
35 Y. R. Kim. (2016). A Study on Factors Affecting Consumer Intention to Augmented Reality(AR) App: Focusing on Technology Acceptance Model(TAM). Master's Thesis, Korea University.
36 B. H. Choi. (2021). A Study on Acceptance of Online Concerts Based on Mobile Augmented Reality: Focusing on the Extended Technology Acceptance Model. Journal of Digital Convergence, 19(11), 315-325. DOI : 10.14400/JDC.2021.19.11.315   DOI
37 J. W. An. (2019). Technology Acceptance and Influencing Factor of Anatomy Learning Using Augmented Reality: Usability Based on the Technology Acceptance Model. Journal of the Korea Convergence Society, 10(12), 487-494. DOI : 10.15207/JKCS.2019.10.12.487   DOI
38 B. Joseph & D. G. Armstrong. (2016). Potential Perils of Peri-Pokemon PeramBulation: The Dark Reality of Augmented Reality?. Oxford Medical Case Reports, 10, OMW080. DOI: 10.1093/omcr/omw080   DOI
39 X. Fan, Z. Chai, N. Deng, & X. Dong. (2020). Adoption of Augmented Reality in Online Retailing and Consumers' Product Attitude: A Cognitive Perspective. Journal of Retailing and Consumer Services, 53, 101986. https://doi.org/10.1016/j.jretconser.2019.101986   DOI