• Title/Summary/Keyword: Effective communication process

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A Study on strategy for Retail Marketing Communication and Visual Mcrchandising (유통환경 마케팅 커뮤니케이션과 비쥬얼 머천다이징을 위한 전략수립에 관한 연구)

  • 유영배
    • Archives of design research
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    • v.21
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    • pp.67-74
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    • 1997
  • Marketing communication is becoming a critical element in today's competive retail environment. Consumers are better educated and discriminating in their choices. Especially, now in the totally opened Korean market situation, establishing proper retail marketing strategy faces many challenge and require special attention. In this study, various promotion media application strategies are mentioned in order to help retailers who need to develop their own promotion plan. Among the media mix, xisual merchandising is becoming effective communication system for retail promotion. Because of its complex development process, retailers and professionals both need to understand the theoretical background of VMD and application method. As a guide in developing systems for each use, it might have some limitations due to the method of research and data related to researcher's choice. In spite of above mentioned limitations, this study will serve as a practical guide for the retailers who wishes to achieve marketing goals in order to survive in this competitive retail situation.

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Reducing Overhead of Distributed Checkpointing with Group Communication

  • Ahn, Jinho
    • Journal of Advanced Information Technology and Convergence
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    • v.10 no.2
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    • pp.83-90
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    • 2020
  • A protocol HMNR, was proposed to utilize control information of every other process piggybacked on each sent message for minimizing the number of forced checkpoints. Then, an improved protocol, called Lazy-HMNR, was presented to lower the possibility of taking forced checkpoints incurred by the asymmetry between checkpointing frequencies of processes. Despite these two different minimization techniques, if the high message interaction traffic occurs, Lazy-HMNR may considerably lower the probability of knowing whether there occurs no Z-cycle due to its shortcomings. Also, we recognize that no previous work has smart procedures to be able to utilize network infrastructures for highly decreasing the number of forced checkpoints with dependency information carried on every application message. We introduce a novel Lazy-HMNR protocol for group communication-based distributed computing systems to cut back the number of forced checkpoints in a more effective manner. Our simulation outcomes showed that the proposed protocol may highly lessen the frequency of forced checkpoints by comparison to Lazy-HMNR.

The Effects of Convergence Simulation Education Applying Problem Solving Process, Communication and Learning Satisfaction of Nursing (융합시뮬레이션교육을 적용한 간호학생의 문제해결과정, 의사소통, 학습만족도에 미치는 효과)

  • Park, Chan-Sun;Choi, Eun-A;Kim, Mee-Kyung
    • Journal of Digital Convergence
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    • v.17 no.9
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    • pp.241-247
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    • 2019
  • The purpose of this study was to develop and apply a to identify the effects of problem solving process and communication for nursing students. The subjects consisted of one group of 71 fourth year nursing students of D Colleage To test the application effect, a one group pre-post test design was applied. This study showed significantly higher problem solving process(t=-12.6, p<.001), and communication(t=-9.91, p<.001). Learning satisfaction was positively affected. Simulation program is one of the effective teaching and learning methods. It is recommended to develpo a scenario for simulation education applied various cases which are undergoing clinical testing, so as to apply it to the nursing training education.

Case study on the couple therapy for family violence : Focusing on the wife residing in a shelter (가정폭력에 대한 부부치료 사례 분석 : 가정폭력 쉼터에 거주하는 부인을 대상으로)

  • Park, Tai-Young;Park, So-Young
    • Journal of Families and Better Life
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    • v.28 no.5
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    • pp.75-88
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    • 2010
  • This study analyzed a family therapy case which dealt with family violence and was consisted of 14 sessions. The therapeutic perspective for this case was MRI model, a strategic family therapy model which emphasizes attempted solutions and interactions. The results of this study were as follows. This study found the interaction process of occurring family violence. When the husband attempted conversations with his wife after drinking, the wife who was anxious and dreadful avoided conversation. This avoidance made the husband felt rejected feeling, and he battered his wife. The avoidance of conversation, an attempted solution of wife, was made from her frame of reference which was affected from her original family context and the couple's communication style in ordinary times. The therapist made the couple recognize their attempted solutions were not effective, and he helped them begin new solutions or coping behaviors. This intervention process was long and hard, but the couple changed their attempted solutions to new solutions which were clear communication styles and functional interaction process. This study results showed the effectiveness of couple therapy on family violence. The effectiveness of MRI model was also proved from the study. The results of study will be helpful to the family therapists and counsellors in the field of family violence.

Low cost 2.4-GHz VCO design in 0.18-㎛ Mixed-signal CMOS Process for WSN applications (저 가격 0.18-㎛ 혼성신호 CMOS공정에 기반한 WSN용 2.4-GHz 밴드 VCO설계)

  • Jhon, Heesauk;An, Chang-Ho;Jung, Youngho
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.24 no.2
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    • pp.325-328
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    • 2020
  • This paper demonstrated a voltage-controlled oscillator (VCO) using cost-effective (1-poly 6-metal) mixed signal standard CMOS process. To have the high-quality factor inductor in LC resonator with thin metal thickness, patterned-ground shields (PGS) was adopted under the spiral to effectively reduce the ac current of low resistive Si substrate. And, because of thin top-metal compared with that of RF option (2 ㎛), we make electrically connect between the top metal (M6) and the next metal (M5) by great number of via array along the metal traces. The circuit operated from 2.48 GHz to 2.62 GHz tuned by accumulation-mode varactor device. And the measured phase noise of LC VCO has -123.7 dBc/Hz at 1MHz offset at 2.62 GHz and the dc-power consumption shows 2.07 mW with 1.8V supply voltage, respectively.

Anti-Obesity Effects of Red Beet Extract

  • Song, Hwan
    • International journal of advanced smart convergence
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    • v.10 no.4
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    • pp.225-232
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    • 2021
  • Obesity is caused by the accumulation of triglycerides in adipocytes by the differentiation and lipid synthesis process of pre-adipocytes, and excessive accumulation of adipocytes by the activated Adipogenesis process within the differentiated cells. Therefore, inhibiting the differentiation of adipocyte cells or controlling the adipogenesis process is known as an effective treatment method for obesity. This study evaluates the inhibition of Red beet root extract on pancreatic lipase and pre-adipocyte cell differentiation. Also it evaluates the Red beet root extract activities on C/EBP-𝛼,𝛽, and PPAR-𝛄. The experiments proved that the Red beet root extract inhibits pancreatic lipase by concentration dependency. Further, in 3T3-L1 inhabitation experiment, it was found Red beet root extract inhibited adipocyte formation. Red beet root extract also inhibits the expression of C/EBP-𝛼, C/EBP-𝛽, and PPAR-𝛾 which effect the process of adipocytic differentiation. We therefore concluded that RBE has a high potential to further studies on anti-obesity effect.

Impact of Internal Marketing Factors on Technological Innovation and Perceived Service Quality in Telecommunications (내부마케팅 요인이 조직의 기술혁신과 지각된 서비스 품질에 미치는 영향)

  • Jung, Gap-Jin;Hwang, Hee-Joong;Song, In-Am
    • Journal of Distribution Science
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    • v.13 no.6
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    • pp.87-96
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    • 2015
  • Purpose - Several domestic telecommunication companies have made a considerable effort to continuously grow and survive, and they have strived to thrive in the midst of mature market competition. To overcome this challenging situation and to grow continuously, while still meeting customer needs that are becoming more diverse and complicated with the passage of time, extensive support for internal marketing is essential. Without such internal support, companies face serious limitations and market roadblocks. The communication industry is a high-level service industry and a basic communications industry characteristic is its significant dependence on the employees delivering the services. Therefore, entrepreneurs in the information/communications industry, as well as existing competitors, should look to satisfy external customers through critical investment in internal customers (employees). Therefore, it is important for research to examine how internal factors influence technology innovation and service quality, which are the key drivers for companies that are seeking leading market positions. Research design, data, and methodology - The purpose of this study is to analyze the relationship of technology innovation and perceived service quality with the internal marketing factors in the communication industry and to offer suitable and effective internal marketing suggestions. The independent variables of this study are internal communication, education and training, the support of the executives, reward systems, and empowerment. The dependent variables are technology innovation and perceived service quality. Utilizing these, this paper studies the influence of internal marketing factors on technology innovation and perceived service quality. Results - The study results revealed the following. First, the identified internal marketing factors have a positive effect on technology innovation. Among the five internal marketing factors, three had a significant effect on product innovation, empowerment, the support of executives, and education and training, in this order. Second, the internal marketing factors also had a positive effect on the process innovation of technology innovation. The marketing factors, the support of executives, empowerment, internal communication, and education and training, in this order, significantly affect process innovation. Third, technology innovation had a positive effect on perceived service quality. All of the five service quality factors, namely, tangibles, reliability, assurance, responsibility, and empathy, in this order, significantly affect product innovation. Additionally, tangibles, reliability, responsibility, empathy, and assurance, in this order, significantly affect process innovation. Fourth, product and process innovation significantly affect tangibles and reliability in technology innovation. To enhance tangibles and reliability, process innovation should first be enhanced. Fifth, product and process innovation significantly affect responsibility and empathy in technology innovation. To enhance the responsibility and empathy, process innovation should first be enhanced. Sixth, product and process innovation significantly affect assurance in technology innovation. To enhance the assurance, product innovation should first be enhanced. Conclusions - According to the results, a company's internal marketing factors have a positive and significant effect on technology innovation and, further, product and process innovation have a positive and significant effect on the perceived serviced quality.

Effective shared process and application of knowledge management (KM) in interior design service industry

  • Choi, Seung-Pok
    • International Journal of Contents
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    • v.6 no.3
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    • pp.65-70
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    • 2010
  • This paper addresses the importance of knowledge management (KM) and the relationship of that theory when applied to improving interior design organizational performance in four areas: people, processes, design products, and organizational performance. Included is the way knowledge theory manifests in three different professional settings: coaching and training, designing, and service settings. Knowledge management, although well established in interior design services, requires effort in coaching and training as motivation is a critical variable. Whereas, strategies for knowledge management vary from industry to industry given diversity in situational variables, knowledge in each professional setting can be significantly aided by capturing and storing empirical, tacit, and explicit information, providing real-time electronic storage and retrieval of information [5] and consistent with transformational theory, through opening communication channels across the full range of the organization, inspiring and motivating individuals, and aligning all members of the organization toward a common vision [8]. Professional settings discussed in this paper are:(a)an learning organization enumerated in KM; (b)designing factors for managing knowledge theory themes; and (c)service, effective, efficient, and innovative KM application that is relevant to the process of developing effective KM for interior design service organizations. Folded within each will be a discussion on KM's impacts on visions, strategies, costs, and organizational performance. It has reiterated the impact of KM on one level might lead to synergistic impacts on another. Thus, KM has the potential to produce several interconnected impacts on people, design products, processes, and organizations.

Cost-effective and High-performance FBAR Duplexer Module with Wafer Level Packaging (웨이퍼 레벨 패키지를 적용한 저가격 고성능 FBAR 듀플렉서 모듈)

  • Bae, Hyun-Cheol;Kim, Sung-Chan
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.5
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    • pp.1029-1034
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    • 2012
  • This paper presents a cost-effective and high-performance film bulk acoustic resonator (FBAR) duplexer module for US-PCS handset applications. The FBAR device uses a glass wafer level packaging process, which is a more cost-effective alternative to the typical silicon capping process. The maximum insertion losses of the FBAR duplexer at the Tx and Rx bands are of 1.9 and 2.4 dB, respectively. The total thickness of the duplexer module is 1.2 mm, including the glass-wafer bonded Tx/Rx FBAR devices, PCB board, and transfer molding material.

Evaluation Model Platform based on Mature to improve IS audit quality (IS 감리 품질 향상을 위한 성숙도 기반의 평가 모델 플랫폼)

  • Jong-Seok Lee;Young-Gon Kim
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.23 no.6
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    • pp.9-14
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    • 2023
  • The purpose of information system audit is to proactively identify and efficiently manage all risk factors that may arise during the process of constructing an information system, in order to assist in achieving the objectives of information system development. However, there is currently significant dissatisfaction with the quality and effectiveness of the auditing process, leading to ongoing research aimed at finding effective solutions. In this paper, we propose a multi-level evaluation model to enhance mutual understanding between auditors and evaluators and present a model that undergoes a maturity process, improving its levels and stages. We introduce a maturity-based evaluation model platform, enabling efficient communication between auditors and evaluators, allowing for real-time feedback, and supplementing it through continuous search. By presenting this multi-level model aimed at maturing the entire system, we aim to efficiently manage the system development process.