• 한국수학교육학회지시리즈B:순수및응용수학
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• 제22권4호
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• pp.333-342
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• 2015

We show that the set of priors in the representation of Choquet expectation is the one of equivalent martingale measures under some conditions, when given capacity is submodular. It is proven via Peng’s g-expectation and related topics.

• Asia pacific journal of information systems
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• 제23권4호
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• pp.103-128
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• 2013

When a consumer needs a product or service and multiple sellers are available online, the process of selecting a seller to buy online from is complex since the process involves many behavioral dimensions that have to be taken into account. As a part of this selection process, consumers may set minimum trust expectation that can be used to screen out less trustworthy sellers. In the previous research, the level of consumers' trust expectation has been anchored on two important factors: product involvement and perceived risk. Product involvement refers to the extent to which a consumer perceives a specific product important. Thus, the higher product involvement may result in the higher trust expectation in sellers. On the other hand, other related studies found that when consumers perceived a higher level of risk (e.g., credit card fraud risk), they set higher trust expectation as well. While abundant research exists addressing the relationship between product involvement and perceived risk, little attention has been paid to the integrative view of the link between the two constructs and their impacts on the trust expectation. The present paper is a step toward filling this research gap. The purpose of this paper is to understand the process by which a consumer chooses an online merchant by examining the relationships among product involvement, perceived risk, trust expectation, and intention to buy from an e-tailer. We specifically focus on the mediating role of perceived risk in the relationships between enduring product involvement and the trust expectation. That is, we question whether product involvement affects the trust expectation directly without mediation or indirectly mediated by perceived risk. The research model with four hypotheses was initially tested using data gathered from 635 respondents through an online survey method. The structural equation modeling technique with partial least square was used to validate the instrument and the proposed model. The results showed that three out of the four hypotheses formulated were supported. First, we found that the intention to buy from a digital storefront is positively and significantly influenced by the trust expectation, providing support for H4 (trust expectation ${\rightarrow}$ purchase intention). Second, perceived risk was found to be a strong predictor of trust expectation, supporting H2 as well (perceived risk ${\rightarrow}$ trust expectation). Third, we did not find any evidence of direct influence of product involvement, which caused H3 to be rejected (product involvement ${\rightarrow}$ trust expectation). Finally, we found significant positive relationship between product involvement and perceived risk (H1: product involvement ${\rightarrow}$ perceived risk), which suggests that the possibility of complete mediation of perceived risk in the relationship between enduring product involvement and the trust expectation. As a result, we conducted an additional test for the mediation effect by comparing the original model with the revised model without the mediator variable of perceived risk. Indeed, we found that there exists a strong influence of product involvement on the trust expectation (by intentionally eliminating the variable of perceived risk) that was suppressed (i.e., mediated) by the perceived risk in the original model. The Sobel test statistically confirmed the complete mediation effect. Results of this study offer the following key findings. First, enduring product involvement is positively related to perceived risk, implying that the higher a consumer is enduringly involved with a given product, the greater risk he or she is likely to perceive with regards to the online purchase of the product. Second, perceived risk is positively related to trust expectation. A consumer with great risk perceptions concerning the online purchase is likely to buy from a highly trustworthy online merchant, thereby mitigating potential risks. Finally, product involvement was found to have no direct influence on trust expectation, but the relationship between the two constructs was indirect and mediated by the perceived risk. This is perhaps an important theoretical integration of two separate streams of literature on product involvement and perceived risk. The present research also provides useful implications for practitioners as well as academicians. First, one implication for practicing managers in online retail stores is that they should invest in reducing the perceived risk of consumers in order to lower down the trust expectation and thus increasing the consumer's intention to purchase products or services. Second, an academic implication is that perceived risk mediates the relationship between enduring product involvement and trust expectation. Further research is needed to elaborate the theoretical relationships among the constructs under consideration.

• 한국정보시스템학회지:정보시스템연구
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• 제28권4호
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• pp.377-401
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• 2019

Purpose The purpose of this study is to investigate the effects of learning expectation and perceived knowledge sharing on user satisfaction and IS continuance in the Korean Army which is currently using the Regiments' Information System to help their Integrated Administration Management. Based on both the Information System(IS) Continuance Model and IS Success Model, this study also examine the role of system quality on user satisfaction. We develop a research model(structural equation model) and its hypotheses that learning expectation, perceived knowledge sharing, and system quality increase users' satisfaction, which leads to IS continuance. The effect of learning expectation on perceived knowledge sharing is also hypothesized. Design/methodology/approach Online Survey using e-mails was administered to test our research model and associated hypotheses. Among the 360 e-mail letters including our survey questionnaire, 285 responses were collected via e-mails. Meaningful 225 cases were analyzed for our study. SPSS Statistics 24.0 and SmartPLS 3.0 were used to analyze both measuremant test and hyotheses test by using the data set. Findings Survey results show that learning expectation(confirmation variable), learning expectation, perceived knowledge sharing(a perceived usefulness variable), and system quality(a system characteristic) each increases user satisfaction, which leads to IS continuance, under the control of the effect of habit to use information systems. Learning expectation also has a positive influence on perceived knowledge sharing. Theoretical and practical implications are presented.

• 대한가정학회지
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• 제40권5호
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• pp.179-193
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• 2002

This study aims to examine the forming procedure of consumer satisfaction from Internet shopping experience. Many studies on the satisfaction have primarily focused on the examination of the antecedents of satisfaction along with the expectation-disconfirmation paradigm dominating the former studies. This study has built an Internet shopping expectation-disconfirmation model as to apply the expectation-disconfirmation into the condition of the Internet shopping. The summary of study represented in following. l. The expectation of risk and performance of benefit had a significantly positive effect on the perceived disconfirmation. In addition, an expectation of benefit and performance of risk had a significantly negative effect on the perceived disconfirmation. 2. A performance of risk and performance of benefit not only had a significantly indirect effect, but also a significantly direct effect on the consumer satisfaction. But expectation of risk and expectation of benefit had no significant direct effect on satisfaction. 3. Not only the perceived disconfirmation had a significant positive effect on satisfaction, but also an effect of the perceived disconfirmation on satisfaction(0.472) is larger than that of the performance of risk or performance of benefit. Meaning that, it is desirable for one to apply the expectation-disconfirmation model into the Internet shopping circumstances as much as the off-line markets.

• 한국생활과학회지
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• 제18권3호
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• pp.641-656
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• 2009

The purpose of this study was to compare Chinese-Korean adolescents' with Korean adolescents's academic achievement motivation, parental expectation, teacher expectation, self-efficacy. The object is 492 students in the middle school 2th and high school 2th grade who are from Chinese-Korean school and Korean school in Seoul and Incheon. The major results of findings were as follows: First, Chinese-Korean adolescents were more high than academic achievement motivation in Korean adolescents. Second, juniors in middle school were more positive than parental expectation in high school. Third, Chinese-Korean adolescents were more positive than teacher expectation in Korean adolescents, and juniors in middle school are more positive than ones in high school. Forth, Chinese-Korean adolescents were more high than self-efficacy in Korean adolescents.

• 한국학교보건학회지
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• 제16권2호
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• pp.125-134
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• 2003

Purposes of this study were 1) to identify the level of role expectation and role performance for school health educators as elementary school students recognize and to compare them, and 2) to examine differences in the role expectation and performance by characteristics of students and educators. Subjects of the study were 1,433 6th grade students at 37 elementary schools in Busan. The data were collected by a structured self-administered questionnaire, measuring role expectation and performance that students recognize. The data were analyzed with descriptive statistics, t-test, and ANOVA by SPSS program. The results were summarized as follows. 1. Students' level of recognizing the role expectation was high(M=4.08) and level of the role performance was moderate to high(M=3.50) within range of 1 to 5. The students recognized role expectation greater than role performance. 2. The students' point of view for role expectation and performance for school health educators were related to several characteristics of students and school health educators. Students' levels of recognizing the role expectation and performance were higher when students were male, healthy, their academic performance was high, their level of satisfaction with their school life was high, and their level of satisfaction with using school health office was high. With characteristics of School health educators, students' level of appreciating the role expectation was higher when educators were of an older age and had a long career, and when they were fairly satisfied with their job as an educator. Students' level of recognizing the role performance was higher when educators were of a younger age, and had a small number of students at school. This indicates that there exists role conflict on students and implies that the conflict needs to be mediated, and desirable solutions to address the conflict need to be developed by school health educators.

• 지식경영연구
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• 제19권3호
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• pp.31-46
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• 2018

Despite the organizational benefits of knowledge sharing among employees, many workers are reluctant to share their knowledge with their colleagues. Most organizations have taken a lot of actions to facilitate knowledge sharing among employees, including developing reward systems, enhancing social networks and interpersonal relationships and crafting organizational cultures that support knowledge sharing. To date, however, earlier studies have demonstrated that knowledge doesn't flow easily when an organization makes a concerted effort to facilitate knowledge sharing. The issue whether or not employees are motivated to share their knowledge with others is definitely the main concern in knowledge sharing. The purpose of this study is to explore the conditions under which employees are inclined to share knowledge with other members. Specifically, we examine the effect of knowledge self-efficacy on knowledge sharing intention. In addition, we attempt to investigate medicating effects of personal outcome expectation and performance-related outcome expectation on the relationship between knowledge self-efficacy and knowledge sharing intention. To test the proposed hypotheses in our study, we collected data via a survey with a sample of 210 employees in 23 firms in Korea. The major findings of the empirical research are as follows: 1) knowledge self-efficacy was positively related with knowledge sharing intention. 2) personal outcome expectation has turned out to have a mediation effect on the relationship between knowledge self-efficacy and knowledge sharing intention. 3) performance-related outcome expectation also mediates the relationship between knowledge self-efficacy and knowledge sharing intention That is, this result indicates that knowledge self-efficacy has indirect effect on knowledge sharing intention through personal outcome expectation and performance-related outcome expectation. Based on these findings, implications of the research findings and recommendation for future research are discussed.

• 한국HCI학회논문지
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• 제14권1호
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• pp.15-22
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• 2019

본 연구에서는 인공지능 대화형 에이전트인 스마트 스피커의 지능형 에이전트로서의 속성, 즉 자율성, 사회성, 반응성, 능동성, 시간연속성, 목표지향성에 대하여 이용자들이 일상적 상호작용을 통하여 어떤 기대를 가지는지, 또한 어떤 기대격차를 갖는지 살펴보고자 하였다. 이를 위해 스마트 스피커 이용자들을 대상으로 반구조화 인터뷰(semi-structured interview)를 진행하고 그라운드 이론에 기반하여 분석하였다. 연구 결과 사람들은 기술수준의 한계로 인해 스마트 스피커의 사회성이나 인간다움에 대해 큰 기대격차를 갖고 있었다. 스마트 스피커의 반응성에 대해서는 긍정적인 기대격차를 갖는 것으로 드러났고, 시간연속적으로 정보를 기억하는 것에 대해서는 정보의 민감성 정도나 제시방식에 따라 양가적 기대격차가 나타났다. 자율적인 추천에 대해서는 낮은 기대수준이 나타났고 능동적인 말걸기에 대해서는 맥락에 맞는 경우에만 선호하는 것으로 나타났다. 본 연구는 스마트 스피커와 상호작용하는 방식을 설계하고 기대 수준을 관리하는데 있어서 함의점을 제시한다.

• East Asian mathematical journal
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• 제36권1호
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• pp.25-34
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• 2020

The classical limit theorems like strong law of large numbers, central limit theorems and law of iterated logarithms are fundamental theories in probability and statistics. These limit theorems are proved under additivity of probabilities and expectations. In this paper, we investigate strong law of large numbers under sub-linear expectation which generalize the classical ones. We give strong law of large numbers under sub-linear expectation with respect to the partial sums and some conditions similar to Petrov's. It is an extension of the classical Chung type strong law of large numbers of Jardas et al.'s result. As an application, we obtain Chung's strong law of large number and Marcinkiewicz's strong law of large number for independent and identically distributed random variables under the sub-linear expectation. Here the sub-linear expectation and its related capacity are not additive.

• 경영과학
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• 제25권3호
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• pp.135-155
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• 2008

This paper investigates the value of the expectation-confirmation model(ECM) of IT continuance in the internet shopping environments and attempts to expand the ECM with consideration of users diverse internet shopping factors and their preferences. Here, the extended ECM measures the users expectation-confirmation separately at the product, site and service levels, rather than treating it a single construct as measured in the original model. Further, AHP has been used for assessing the relative importance among the shopping factors, and the priority has been used for deriving weighted expectation-confirmation levels in the model. PLS analysis shows that there are significant differences in path coefficients between the ECM and a weighted ECM. This Indicates that users preferences among the diverse shopping factors need to be properly assessed to better understand the relationship between users expectation-confirmation and their continued usage behavior.