• Asia Marketing Journal
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• v.18 no.3
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• pp.1-18
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• 2016

The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry. The vector auto-regression model is applied to assess the dynamic impact of advertising and word of mouth on sales. Empirical data, including advertising, word of mouth, and sales (the number of entries) of 83 movies are used for analysis. The research results show that for a movie having more positive word of mouth in the pre- and post-launch periods, it is worthwhile to spend the advertising budget in the pre-launch period only and to spare it in post-launch period. However, it is worthwhile to spare the advertising budget in the pre-launch period for movies having less positive word of mouth before and after launch, and to concentrate spending in post-launch period instead. Mangers who handle products and services facing shortened lifecycles, such as games, eBooks, and digital music contents, need to check the quality of pre-launch word of mouth for their advertising budget decisions in the pre- and post-launch periods and spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive). For products and services with a shortened lifecycle, it is recommended to spend more of the advertising budget in the post- (pre-) launch period if pre-launch word of mouth is negative (positive).

• Journal of Fashion Business
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• v.20 no.6
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• pp.32-51
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• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• Journal of Korean Academy of Nursing
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• v.32 no.4
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• pp.550-559
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• 2002

This study was conducted to determine whether low intensity regular exercise following dexamethasone treatment could attenuate steroid-induced muscle atrophy. Method: 36 Wistar-rats(90-110g) were divided into six groups: control group(C), dexamethasone treatment group(D), sedentary group after normal sedentary period(C+S), sedentary group after dexamethasone treatment period(D+S), exercise group after normal sedentary period(C+E), and excercise group after dexamethasone treatment period(D+E). D, D+S, and D+E groups received dexamethasone injection(5mg/Kg) for seven days whereas C, C+S, and C+E groups received normal saline injection. Both C+E and D+E groups ran on a treadmill for 60 minutes/day(20minutes/4hours) at 15m/min and a 10$^{\circ}$grade for seven recovery days. Result: Post-weight(body weight before muscle dissection) of D group significantly decreased by 16.03%, and that of D+E group significantly increased by 15.51% compared with pre-weight(body weight before steroid treatment). TypeII muscle(plantaris and gastrocnemius) weights of D group were significantly lower than those of C group. Myofibrillar protein contents of typeII muscles of D group tended to decrease comparing with C group. In D+E groups, body weights and relative weights of typeII muscles(muscle weight(mg)/post-weight(g)) tended to increase comparing with D+S group. Conclusion: It is suggested that steroid- induced muscle atrophy can be ameliorated through low intensity regular exercise after dexamethasone treatment.

• Economic and Environmental Geology
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• v.26 no.3
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• pp.383-393
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• 1993

Paleomagnetic data have been obtained from the Lower Triassic Tonggo formation which is exposed in the E-W trending Baekunsan syncline comprising the Pyongan Supergroup in eastern Korea. Two ancient components of magnetization are recovered in this formation by detailed thermal demagnetization: a post-folding component and a pre-folding component The post-folding component ($D/I=58.8/55.5^{\circ}$) is normally magnetized and appears to acquire in the Cretaceous Normal Superchron. It is a magnetic signature of the Daebo Orogeny and has been rotated clockwise since this magnetization has been acquired, in common with the main synclinal axis. The pre-folding component ($D/I=1.1/19.4^{\circ}$, Paleopole at $306.1^{\circ}E$, $63.2^{\circ}N$) passes fold and reversal tests and is inferred to be a post-depositional or early chemical diagenetic remanence of Lower-Middle Triassic age. This paleopole corresponds only with the Lower Triassic poles from the North China Block: it is removed from the contemporary poles from the South China Block. If the result of this study is corrected for the clockwise rotation deduced from the Cretaceous overprint, the enhanced agreement with the Lower Triassic poles from the North China block can be achieved. Therefore, a first order correlation between the Korean Peninsula and North China at least since Lower Triassic times is identified in this study.

• Journal of Chest Surgery
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• v.25 no.4
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• pp.347-355
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• 1992

The precise mechanism of the Excitation-Contraction Coupling is still uncertain. But the concept that Ca2+ induced Ca2+ release [CICR] from the Ryanodine receptor in the sarcoplasmic reticulum [foot structure] may play a major role in E-C coupling has been widely accepted since 1970`s. It is believed that increased cytosolic Ca2+ followed by CICR is main contributor for E-C coupling of striated muscle. Resulting phenomena of ischemic /post-reperfusion myocyte is increased cytosolic Ca2+, even to the absence of Ca2+ in reperfusate. So intracellular inhibitor to CICR might prevent the ischemic and reperfusion damage of myocardial cells. The relatively purified foot protein, especially heavy sarcoplasmic reticulum rich, of the skeletal muscle was incorporated into the black lipid bilayer [Phosphatidyl ethanolamine: Phosphatidyl serine=l: 1]. Under the steady state of membrane potential [+20 mV], ionic current through Ryanodine receptor was measured with Cs+ as charge carrier. In the cis chamber [Cytoplasmic side], Mg2+ strongly inhibited CICR of Ryanodine receptor[Kd=6.2 nM]. In conclusion, naturally existing intracellular free Mg2+ can inhibit CICR from intracellular Ca2+ reservior [heavy SR]. So post-ischemic or post-reperfusing myocardium could be preserved using additional free Mg2+ in cardioplegic solution or reperfusate, otherwise the optimal concentration is undetermined.

• Proceedings of the Korean Geotechical Society Conference
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• 2010.09a
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• pp.1081-1086
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• 2010

The general soil nailing support system may result in excessive deformations particularly in an excavation zone of the existing weak subsoils. Pretensioning the soil nails then, could play important roles to reduce deformations mainly in part of the nailed-soil excavation system as well as to improve local stability. Morever, soil nails are installed underneath roads, underground structures, and subway structures, thereby resulting in difficulties in nail remval after completion of temporary soil nailed walls. Hence, to date, in order to solve the technical difficulties and avoid legal issues related to the construction of soil nails underneath the surrounding areas and structures, the removable soil nailing system has been developed and used. But, Therefore, a new soil nailing technique called Removable Post-tensioned Soil Nailing(RPTN) system has been developed in the current study. In this study, an investigation of the RPTN system has been conducted by carrying out field measurement. Hence, the RPTN system can reduce ground displacement and enhance stability of the soil nailed walls.

• Earthquakes and Structures
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• v.17 no.6
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• pp.599-609
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• 2019

After an earthquake, a quick seismic assessment of a structure can facilitate the recovery of operations, and consequently, improve structural resilience. Especially for facilities that play a key role in rescue or refuge efforts (e.g., hospitals and power facilities), or even economically important facilities (e.g., high-tech factories and financial centers), immediately resuming operations after disruptions resulting from an earthquake is critical. Therefore, this study proposes a prompt post-earthquake seismic evaluation method that uses displacement and acceleration measurements taken from real structural responses that resulted during an earthquake. With a prepared pre-earthquake capacity curve of a structure, the residual seismic capacity can be estimated using the residual roof drift ratio and stiffness. The proposed method was verified using a 6-story steel frame structure on a shaking table. The structure was damaged during a moderate earthquake, after which it collapsed completely during a severe earthquake. According to the experimental results, a reasonable estimation of the residual seismic capacity of structures can be performed using the proposed post-earthquake seismic evaluation method.

• Transactions on Electrical and Electronic Materials
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• v.12 no.3
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• pp.127-130
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• 2011

We investigated the effects of $O_2$ annealing (i.e., temperature and time) on the characteristics of hafnium silicate ($HfSi_xO_y$) films deposited on a Si substrate by atomic layer deposition process (ALD). We found that the post deposition annealing under oxidizing ambient causes the oxidation of residual Hf metal components, resulting in the improvement of electrical characteristics (e.g., hysteresis window and leakage current are decreased). In addition, we observed the annealing temperature is more important than the annealing time for post deposition annealing. Based on these observations, we suggest that post deposition annealing under oxidizing ambient is necessary to improve the electrical characteristics of $HfSi_xO_y$ films deposited by ALD. However, the annealing temperature has to be carefully controlled to minimize the regrowth of interfacial oxide, which degrades the value of equivalent oxide thickness.

• International Journal of Naval Architecture and Ocean Engineering
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• v.5 no.3
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• pp.431-453
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• 2013

The principal purpose of this paper is to present a novel two phases rational scenario applied in constructing an offshore monopod platform; in which the two phases are the all-ground horizontal construction phase and the post-construction phase. Concerning the all-ground construction phase, a brief investigation of its different stages, i.e., pre-fabrication, fabrication, pre-assembling, positioning, assembling, and surface finishing is introduced. The important practical aspects of such construction phase are investigated without going into the nitty-gritty of the details involved therein. Concerning the post-construction phase, a clear investigation of its sequential stages, i.e., lifting, moving and up-righting is introduced. A finite element model (FEM) of the monopod platform is created to perform the structural analysis necessary to decide the suspension points/devices and the handling scenario during the various stages of the post-construction phase on a rational wise. Such structural analysis is performed within the framework of the three dimensional quasi-static modeling and analysis aiming at simulating the realistic handling condition, and hence introducing a reliable physical interpretation of the numerical results. For the whole effort to be demonstrated efficiently, the results obtained are analyzed, the conclusions are presented, and few related recommendations are suggested.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 1999.11a
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• pp.136-139
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• 1999

The post-annealing treatments on RF (Radio Frequency) magnetron sputtered PZI(Pb$\_$1.05/(Zr$\_$0.52/, Ti$\_$0.48/)O$_3$thin films(4000${\AA}$) have been investigated. for a structure of PZT/Pt/Ti/SiO$_2$/Si Crystallization pproperties of PZT films were strongly dependent on RTA(Rapid Thermal Annealing) annealing temperature. We were able to obtain a perovskite structure of PZT at a low temperature of 600$^{\circ}C$. P-E curves of Pd/PZT/Pt capacitor annealed at 700$^{\circ}C$ demonstrate typical hysteresis loops. The measured values of P$\_$r/, E$\_$c/, by post annealed at 700$^{\circ}C$ were 12.1 ${\mu}$C/$\textrm{cm}^2$, 120KV/cm respectively.