Impacts of Information Source and E-service Quality on Mobile Shopping Behavior in KakaoTalk |
Yi, Kyong-Hwa
(Dept. of Clothing and Textiles, The Catholic Univ. of Korea)
Jeon, Sua (School of Business Administration, Texas Wesleyan University) Kim, HaeJung Maria (Dept. of Merchandising & Digital Retailing, University of North Texas) Forney, Judith (Dept. of Merchandising & Digital Retailing, University of North Texas) |
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