• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.125-133
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• 2008

Recently, the emotional design has become one of the central issues. The interest to Calligraphy also has increased. This study is to examine the effect of calligraphic TV title to viewers through questionnaires. As a result of the questionnaire analysis, calligraphic title makes a favorable impression on viewers. On the other hand, viewers have an antipathy to a drama program with a calligraphic title. The appropriate use of calligraphic title is requested. The viewers prefer that CM Super TV drama title is located to the right side in TV screen. They also prefer the animated moving title to colored background title. This study contributes to the further research about the correlation between TV commercial zap-rate and calligraphic title.

• Journal of Digital Contents Society
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• v.16 no.5
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• pp.727-740
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• 2015

In the information-oriented society of 21st century, the added value of creativity has never been so important to need any further discussion. This research investigates an implication of metonymic activities in early childhood Convergence arts education as a basis of the creative education by analyzing EduDrama, the program which helps children acquire creativity through metonymic activities. To this end, this research proposes a desirable way of early childhood arts education by organizing limited situation of early childhood education in Korea with domestic and foreign cases applying metonymic activities. Despite actively conducted studies on arts education led by existing arts management field in Korea, arts education research for early childhood is still not entirely satisfactory. Therefore, this research makes clear the value of arts education using metonymic activities provided during early childhood on the assumption that the added value of our life depends on the creative human resource of 21st century.

• Journal of Venture Innovation
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• v.5 no.4
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• pp.135-156
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• 2022

This study attempted to identify the factors affecting entrepreneurial intention and to confirm the moderating effect of social support that plays a positive role in increasing entrepreneurial intention. The subjects of the study were 419 ordinary people, and data were obtained online and analyzed. The analysis method of this study was based on the SPSS statistical program Ver. 24, and a hierarchical regression analysis method was conducted to analyze the moderating effect. The results of hypothesis verification analysis in this study are as follows. First, innovativeness, risk-taking, self-fulfillment, economic motivation, immersion in a drama, drama role model, and indirect experience, all had a significant positive(+) effect on entrepreneurial intention. Second, among the factors affecting entrepreneurial intention, self-fulfillment was found to have the greatest influence. Third, it was confirmed that the moderating effect of social support between various variables and entrepreneurial intention had a significant effect on innovativeness, self-fulfillment, drama role model, and indirect experience, and entrepreneurial intention. The academic value of this study is to confirm the effect of drama characteristic variables on entrepreneurial intention. In addition, it was possible to confirm the moderating effect of social support, which is the total of individual external support. The implication of this study is that the desire for achievement had the greatest influence on entrepreneurial intention. Therefore, it is necessary to develop a desire to achieve in start-up support policies and start-up education. In addition, in light of the ripple effect of TV dramas, drama role model and indirect experience increase entrepreneurial intention, so it was possible to predict its influence on changes in perception of start-ups and entrepreneurs.

• Proceedings of the IEEK Conference
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• 2001.06d
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• pp.109-112
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• 2001

This paper proposes a method to classify different video contents using features of digital video. Classified video types are the news, drama, show, sports, and talk program. Features, such as intra-coded macroblock number St motion vector in P-picture in MPEG domain are used. The frame difference of YCbCr is also employed as a measure of classification. We detect the occurrences of cuts in a video for a measure of classification. Finally, back-propagation neural-network of 3 layers is used to classify video contents.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.150-157
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• 2013

In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.

• Journal of Families and Better Life
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• v.23 no.3 s.75
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• pp.127-136
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• 2005

The purpose of this study was to assess the effectiveness of a group-counseling program to improve children's social ability. For this study, six children were selected for an experimental group and another six for a control group. They were tested using the Social Skill Rating System for Preschool level. In addition to a quantitative analysis, a qualitative analysis was conducted to examine group processes and changes of each child. The experimental group participated in a socio-drama group art therapy, and game play therapy whereas the control group did not receive any treatment. In order to examine the impact of the intervention, ore-program tests and post-program tests were conducted. The results were as follows: First, children's social ability was improved. There was a significant difference in social ability between the experimental and the control group. Second the group counseling program was proved to be effective. This program was primarily designed for children from low-income families.

• Journal of Korea Multimedia Society
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• v.11 no.12
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• pp.1765-1774
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• 2008

Due to recent increase of product placement(aka. PPL) in TV drama and entertainment program, the audience of these programs is exposed to the advertisement in the form of the props and backgrounds without discernment. Advancement in digital data broadcasting technology enabled advertisers to insert detailed information of the product or associated advertisement link into the content of the broadcast program as an interactive advertisement. With the interactive advertisement, the audience can focus on the content of the program and the advertiser can create an advertisement with a rich content through the interaction between the advertisement and the audience. It is possible because the interactive advertisement is dynamic advertisement behavior only activated by the audience's intention. In this research, we develop a Hot-spot generator to insert interactive advertisement in the DMB broadcast program. We also suggest dynamic Hot-spot generation technique that allows the Hot-spot object to follow not only the shape of the advertising object in the program, but also the movement of the object as the program progresses.

• Journal of the Korean association of regional geographers
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• v.15 no.4
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• pp.494-509
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• 2009

If teachers should showed geomorphological landscape images familiar to students during geomorphology unit teaching in secondary geography education, it will have more effects on teaching. In this paper, we analyze whether teaching of geomorphology unit using media(movie, drama, entertainment program) background images familiar to students have an effect on understanding of teaching facts and interesting or not. Firstly, teaching using media data is effective in understanding of teaching facts and the results of examination taken after teaching improved. Secondly, teaching using media data is effective in interesting and understanding on geomorphological landscapes. Most students recognized this teaching method to be new and became to be interested in learning geomorphology unit, and answered that it was helpful to understand geomorphology unit.

• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.267-274
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• 2021

This study was designed to investigate the variables affecting Chinese university students' selection factors for Korean drama. Participants in this study were 379 university students from Hunan Province, China. An online survey program(www.wjx.cn) was used to collect data for this study. The tool of this study was 'a tool for measuring the selection factors of Korean Dramas', and it was composed of two areas: completeness of work and recognition. The results of this study are as follows: First, the completeness of work factor are higher than the recognition of Korean dramas by Chinese university students. Second, there are differences in the factors for selection Korean dramas according to the gender, grade, age, major, and Korean Drama watching frequency of Chinese university students. Third, when Chinese university students select Korean Dramas, their preferred genre influences the selection factors for the level of work completion and recognition. Finally, it was discussed according to the results of this study, and suggested for the qualitative re-leap of Korean Dramas in the global era. In order to expand the Korean Wave market in China, cultural contents must be developed to embrace the sentiment of Chinese university students, a propagation strategy that reflects the latest consumption trends of Chinese youth must be established, and the sophisticated visual beauty of Korean Dramas must be realized.