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http://dx.doi.org/10.15207/JKCS.2021.12.5.267

Variables Affecting Chinese University Students' Selection Factors for Korean Drama  

Liu, Li (Dept. of Educational and Culture Contents Development, Woosuk University)
Baek, Jongnam (Dept. of Special Education, Woosuk University)
Publication Information
Journal of the Korea Convergence Society / v.12, no.5, 2021 , pp. 267-274 More about this Journal
Abstract
This study was designed to investigate the variables affecting Chinese university students' selection factors for Korean drama. Participants in this study were 379 university students from Hunan Province, China. An online survey program(www.wjx.cn) was used to collect data for this study. The tool of this study was 'a tool for measuring the selection factors of Korean Dramas', and it was composed of two areas: completeness of work and recognition. The results of this study are as follows: First, the completeness of work factor are higher than the recognition of Korean dramas by Chinese university students. Second, there are differences in the factors for selection Korean dramas according to the gender, grade, age, major, and Korean Drama watching frequency of Chinese university students. Third, when Chinese university students select Korean Dramas, their preferred genre influences the selection factors for the level of work completion and recognition. Finally, it was discussed according to the results of this study, and suggested for the qualitative re-leap of Korean Dramas in the global era. In order to expand the Korean Wave market in China, cultural contents must be developed to embrace the sentiment of Chinese university students, a propagation strategy that reflects the latest consumption trends of Chinese youth must be established, and the sophisticated visual beauty of Korean Dramas must be realized.
Keywords
Korean Drama; China; university student; selection factors; convergence;
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