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http://dx.doi.org/10.5392/JKCA.2013.13.07.150

Genre-specific Cultivation Effects of TV Programs: Cultivating Viewers' Citizenship and Value Attitudes  

Na, Eun-Kyung (국민대학교 언론정보학부)
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Abstract
In this media convergence era when the 'hybrid' genres increase, it has been important to explore distinguishing genre-specific effects of contents use. This study revealed that news, current affairs/talk, and documentary genres respectively produces opposite directions of influences on values; likewise, drama and reality genres also respectively produces differentiated impact on values and social trust. Drama viewing itself shows contrary patterns on civic attitude, i. e., positive relationship with social trust while negative with tolerance.
Keywords
Genre-specific Media Use; TV Program; Civic Attitude; Values; Trust; Tolerance; Cultivation;
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Times Cited By KSCI : 2  (Citation Analysis)
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