• Management & Information Systems Review
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• v.37 no.4
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• pp.75-92
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• 2018

The Purpose of this study was to verify that the corporate social contribution activity(eco-friendly product production, donation activity, volunteer activity, fair trade had a positive influence on the corporate credibility, the intention of price premium and the persistent purchase intention. And also this study examined the differences of corporate credibility and price premium according to consumer's gender. To accomplish the purpose of this paper, I performed literature review which relates to corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention, and also performed empirical research. I produced questionnaire which investigates the relation between the factors which influence corporate social contribution activity, the corporate credibility, the price premium and the persistent purchase intention. SPSS 21.0 and Lisrel 8.7 were used to analyze the collected data and to identify the influence relationships. The findings of this paper are as follows: First, the corporate social contribution activity(eco-friendly product production, fair trade) did significant effect on the corporate credibility and the price premium. Second, the intention to pay premium price had affected the intention of persistent purchasing but corporate credibility had affected the intention of persistent purchasing through the intention to pay premium price. Third, the difference in preception of men and woman about the corporate social contribution activity. Among the corporate social contribution activity, women's perception of the relationship between volunteer activity and fair trade on corporate reliability was higher than that of men. Fourth, among the corporate social contribution activity, women's perception of the relationship between volunteer activity and donation activity on the intention of price premium was higher than that of men.

• 한국방재학회:학술대회논문집
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• 2008.02a
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• pp.395-398
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• 2008

There was heavy rains that happened for 23 days consecutively in 2006. Many regions have suffered because of rains and among them In-Je and Pyung-Chang area are the most suffered areas at that time. I conducted field survey at those two regions. The case of other damaged regions also reviewed in this paper and volunteer activity of volunteer groups is reviewed. I intended to make clear the volunteer activity system through analysing need capacity of volunteers. Main suggestions are as below. In management system, the nexts are discussed. Improving the ability of village headmen and volunteer groups that manage relief stuffs at the first level and cooperating method with companies are discussed. Supporting system for isolated regions and necessity about developing operating manual are suggested. In education system, specialized education for different disaster areas, field orientation education, and training managerial positions are suggested. In supporting system, improving NDMS(National Disaster Management System), computerized program for volunteer management, insurance for volunteers, issuing a confirmation of volunteering activity, securement of emergency communication system, budget for prevention and donation are also suggested.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.29-38
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• 2017

The purpose of this study was to examine the effects of users' organization-public relationship of the donation activities of corporate via social network service on corporate image and reputation focused on social network service users. The subjects were 228 SNS users selected. The data were analyzed by the correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21 and AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on corporate image. Second, Organization-public relationships influenced positively on corporate reputation. Third, Corporate image influenced positively on corporate reputation. These results will contribute to develop a marketing strategy via social network service of corporate.

• Journal of Information Technology Services
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• v.20 no.2
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• pp.127-146
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• 2021

Donation-based crowdfunding(DBC) is conducted from voluntary participation by project operators. It requires a different operational strategy than general crowdfunding. However, there is a limited amount of research on the operational strategy of DBC. This study explores the value co-creation(VCC) strategy of DBC and analyzes the operation of DonorsChoose.org. The research questions encompass the following: First, we identify the VCC activities of DBC. Second, we uncover activities of the platform operators that facilitate the participation of project operators in VCC activities. Third, we explore how VCC activities affect project operational performance and platform performance in DBC. By adopting a single case study method on DonorsChoose.org, this study provides meaningful insight and detailed understanding into the VCC in DBC. First, VCC processes of DBC are identified(Co-ideation, Co-design, Co-funding, Co-operation, and Co-evaluation). Also, interactions between platform operators and project operators were defined at each stage. Second, this study confirmed that standardization and simplification of platform operators, support for pre- and post-activity, and high-quality information delivery activities were critical. Third, we confirm that these VCC activities improve VCC operational performance and platform performance. The theoretical significance of this study is that the concept of VCC, previously concentrated on participants with economic drivers(consumers and investors), has been applied to the context of DBC, a form of participation by participants with non-economic drivers(supporters and donors). In addition, this study practically contributes to the practice of VCC strategy among various platform operating strategies in DBC.

• Journal of the Korea Convergence Society
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• v.8 no.10
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• pp.311-321
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• 2017

In recent years, awareness of talent donation has been increasing as a way to lead a happy life with others. The purpose of this study is to investigate participation characteristics such as participation difficulties, participation period, service target, participation field, participation style, participation motive of beauty talented volunteers. This survey responded to 701 beauty talent volunteers. Participation difficulties included lack of skills and capability, lack of social awareness, and lack of spare time. Participation characteristics varied according to gender, age, education, occupation, monthly income, etc. Based on the results of these researches, the suggestions for activation for donating beauty talents were presented.

• The Journal of Korean Academic Society of Nursing Education
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• v.23 no.4
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• pp.389-397
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• 2017

Purpose: This study was conducted to examine awareness of biomedical ethics, and to identify affecting factors of the awareness of biomedical ethics in nursing students. Methods: The subjects consisted of 266 nursing students their third and fourth years of study. The data were collected from October to December, 2015 by self-report using questionnaires. Data analysis was performed using SPSS/WIN 18.0, descriptive statistics, t-test, ANOVA, $Scheff{\acute{e}}$ test, Pearson correlation coefficient, and multiple regression analysis. Results: The mean score of the awareness of biomedical ethics was $2.81{\pm}0.22$, perception of death was $3.15{\pm}0.36$, and knowledge of brain death, organ donation, and organ transplant was $12.12{\pm}3.02$. The prediction factors of awareness of biomedical ethics were gender (${\beta}=.29$, p<.001), participation in religious activity (${\beta}=.23$, p=.015), and perception of death (${\beta}=.20$, p=.016). The explanation power was 17.1%. Conclusion: These results showed that education about biomedical ethics is necessary for nursing students, and the development of biomedical ethics educational programs should reflect affecting factors.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.219-233
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• 2021

This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.29 no.4
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• pp.65-74
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• 2006

This research tried to grasp present condition of domestic corporation's society contribution activity and grope desirable direction of society contribution activity hereafter. As analysis result, establishment of the responsible department or human power in charge for society contribution activity is insufficient, and depend on contribution activity of simple donation than to administer program directly, result of contribution activity is not linked with corporation's purpose or result and practical use of network with similar organization for society contribution was proved by low. Desirable direction of domestic corporation society contribution activity is as following hereafter based on analysis result. First, corporation must put in good order inside system with an establishment of the responsible department for society contribution, security of human power in charge and introducing education program for training specialist. Second, corporation must select specific field with capacity that corporation is holding and improve result of society contribution activity as concentrated investment. Third, corporation must construct network with various similar groups and organizations including NPO/NGO and heighten consummativeness of society contribution activity through mutual interchange and cooperation.

• Journal of the Korean earth science society
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• v.32 no.1
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• pp.57-72
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• 2011

The purpose of this study is to identify the effects of Creative Geo Educamp-the thematic trips with geoscientist, donation of KIGAM's intellectual properties. It was carried out twice and each time took professional development programs for 16 hours. There were 35 secondary science teachers (2010. 7.6.-8.) and 31 elementary teachers (2010. 7.20.-22.). This program was designed to contribute the public education by using intellectual properties of KIGAM. Textbooks and kits were developed for the creative activities according to 2009 Curriculum Revision and they were donated as educational materials. The survey showed that the participants have a high satisfaction of the textbooks and kits developed. Its figures are 4.45 of secondary science teachers and 4.8 of elementary teachers out of 5 points.

• Korean Journal of Food Science and Technology
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• v.22 no.3
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• pp.332-336
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• 1990

Antioxidative characteristics of freeze dried soybean sauce powder (SSP) on the oxidation reaction of linoleic acid mixture(LA) were evaluated by the determinations of peroxide formation, synergistic property, hydrogen donation and lipoxygenase activity. SSP was found to possess a considerable potentiality of antioxidant activity on the formation of hydroperoxides in the LA oxidation reaction system at $50^{\circ}C$ for 144hrs. This antioxidative effect was increased by the concentration from 0.02% to 0.5% of SSP in the reaction system. Under the condition of presence of ferric chloride (10 ppm) in the reaction system. appreciable effect of SSP on the synergistic antioxidation were observed. On the other hand, hydrogen donation property of SSP onto ${\alpha},\;{\alpha}'-diphenyl-{\beta}-picrylhydrazyl$ was found and inhibitory ability of SSP on LA oxidation was also shown in the reaction system of lipoxygenase-catalized oxidation.