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http://dx.doi.org/10.13106/jafeb.2021.vol8.no9.0219

The Impact of Corporate Social Responsibility Activity on Product Purchase Intention: An Empirical Study in Korea  

KIM, Jang Hyun (Department of Business Administration, Kunsan National University)
YOON, Ki Chang (Department of Business Administration, Kunsan National University)
LEE, Chul Sung (Small Enterprise Policy Center, Small Enterprise and Market Service)
Publication Information
The Journal of Asian Finance, Economics and Business / v.8, no.9, 2021 , pp. 219-233 More about this Journal
Abstract
This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention. It would also test the mediating role of efficient product value and socio-ethical product value. Methods: AMOS 22.0 was used to analyze the structural equation model in this work, and the hypotheses were tested after setting the impact of corporate variables on intrinsic variables additionally. Results: This study conducted research that has not been attempted in the preceding studies, classifying CSR into business practice CSR activities related to economic, legal, and ethical responsibilities and philanthropic CSR activities related to the contribution to the community, the connection of donation and business, company-wide philanthropy, and appropriate donation performance. Conclusion: This study would prove the logic that business practice CSR has a positive impact on efficient product value while philanthropic CSR has a positive impact on socio-ethical product value to promote product purchase intention, and evaluating the mediating role of efficient product value and socio-ethical product value, thus providing implications from a new perspective that has not been explored in previous marketing studies.
Keywords
Corporate Social Responsibility; Perceived Product Value; Product Purchase Intention; Business Practice; Philanthropic CSR;
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