• 유통과학연구
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• 제20권9호
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• pp.97-107
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• 2022

Purpose: Online-To-Offline Food Delivery Services (O2O-FDS) is a new element in hotel supply chain that digitalizes traditional food delivery practices using new technologies. Targeting hotel guests, the present research is to explore the role of trust in the relationship between food delivery app on loyalty, price efficiency, and convenience. This new perspective is an essential value addition in the field of hotel marketing in relation to O2O-FDS. Research design, data and methodology: The present research conducted the mediator variable regression analysis as a main statistical methodology to identify the connections between three main constructs using total 244 South Korean participants that were recruited from the professional research company in Korea. Results: The statistical findings based on three steps of mediator regression approach strongly indicate that the trust of food delivery app in the hotel sector plays a moderating role in the relationship between price efficiency and convenience of food delivery app and customer loyalty of food delivery app in the hotel business. Conclusions: This research concludes that hotel practitioners must strive to provide adequate information on food delivery applications in order to increase price efficiency and convenience relative to traditional food and beverage services, influencing consumer trust in food delivery technology.

• 디지털융복합연구
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• 제19권1호
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• pp.199-209
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• 2021

본 연구는 스마트 시니어의 배달 애플리케이션 만족도에 영향을 미치는 이용결정요인을 분석하고자 하였다. 이에 따라 본 연구는 스마트 시니어의 배달앱 만족도에 영향을 미칠 요인들을 배달앱 특성과 스마트 시니어의 개인적 특성으로 구분하여 가설을 설정하였다. 가설 검증을 위해 본 연구는 배달앱을 사용해 본 경험이 있는 50세 이상 65세 이하의 성인남녀를 대상으로 설문조사를 시행하였으며 자료분석을 위한 통계처리는 확인적 요인분석, 상관관계 분석, 경로분석을 수행하였다. 본 연구의 분석결과는 다음과 같다. 첫째, 배달앱 특성 중 유용성이 스마트 시니어의 배달앱 만족도에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났으며 둘째, 스마트 시니어의 개인적 특성 중 사회적 공감성이 스마트 시니어의 배달앱 만족도에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 셋째, 배달앱 만족도는 재이용의도에 통계적으로 유의한 정적 영향을 미치는 것으로 나타났다. 이와 같은 연구결과를 통해 스마트 시니어의 배달앱 만족과 이용을 증진시키기 위해서는 스마트 시니어가 유용하게 사용할 수 있고 사회적 공감성에 초점을 둔 배달앱 개발이 필요하다는 것을 제시하였다.

• International journal of advanced smart convergence
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• 제12권1호
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• pp.173-183
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• 2023

Recently, local governments that provide mobile-based public delivery app services have been increasing a lot. The purpose of this study is to analyze whether the restaurant self-employed's public delivery app selection attributes and public institutions' perception of support, which are under economic pressure due to the high delivery fee burden of private delivery apps, affect the intention to use public delivery app services. In this study, the degree of perception of each factor was measured using the Likert 5-point scale, and it was verified through statistical analysis using SPSS. The effect of the selection attribute of public delivery apps and the perception of self-employed people in the restaurant industry on the intention to use the service was empirically analyzed, and the hypothesis was verified using regression analysis. As a result of this study, it was confirmed that convenience, economy, and public interest had a significant effect among the factors of public app selection attributes, and educational support had a significant effect on public institution support.

• 한국조리학회지
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• 제23권1호
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• pp.37-47
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• 2017

The number of delivery app users and their social impact have increased along with the number smartphone users. Accordingly, the present study attempted to suggest a method to improve the service quality of delivery apps for relevant businesses and researchers by determining the influences of delivery app usage factors on customer satisfaction and reuse intention. The present study distributed and collected questionnaires through on- and offline surveys targeting males and females in their 20s in the Daejeon area. The results of the regression analysis showed that the influence of delivery app usage factors on customer satisfaction was 43.8%, and informativeness, payment and safety, usefulness, and convenience were found to influence the increased satisfaction with the delivery apps. The influence of delivery app usage factors on customers' reuse intention was 37.3%, and among the four usage factors, informativeness and payment and safety were found to be the main factors for increasing the reuse intention. As providing more accurate information is a means to increase customer satisfaction and reuse intention by improving the service quality of the delivery apps, new menus and prices should be rapidly updated.

• 한국융합학회논문지
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• 제12권3호
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• pp.85-98
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• 2021

국내 배달앱 서비스는 COVID19 상황으로 비대면 문화가 확산하고, 산업 규모도 커지면서 비약적인 도약을 맞이하고 있다. 확대되는 배달앱 서비스 시장에서 이용자의 신뢰가 이성적 요인과 감성적 요인에 미치는 영향 요인을 분석함으로써 변수들 사이의 구조적 관계를 검증하려고 한다. 배달앱 서비스 이용자들이 이성적 요인과 감성적 요인의 관계에서 매개변수를 신뢰하고 판별 타당한 배달앱 서비스의 신뢰에 따른 만족과 구전을 통한 서비스 확대 모형을 설계하여, 이용자들이 이용하는 과정에서 어떻게 이용자의 구전 의도에 영향을 미치는지 가설을 통해서 검증했고, 배달앱 서비스 이용자들에 대한 다양한 서비스 전략으로 활용할 수 있을 것으로 기대한다.

• 한국콘텐츠학회논문지
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• 제22권9호
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• pp.113-125
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• 2022

본 연구의 목적은 배달앱의 앱특성과 개인특성이 소비자의 태도, 신뢰 그리고 재사용의도에 미치는 영향을 살펴보기 위함이다. 이를 위해 배달앱을 통해 음식을 주문한 경험이 있는 소비자를 대상으로 2022년 4월 1일부터 4월 30일까지 구조화된 설문지를 작성 한 후 코로나 19로 인하여 구글 설문지를 통해 수집을 하였으며 주요 결과는 다음과 같다. 첫째, 앱특성은 태도, 신뢰, 그리고 재사용의도에 영향을 미치는 것으로 확인되었다. 둘째, 개인특성은 태도, 신뢰, 그리고 재사용에 유의한 영향을 미쳤다. 셋째, 태도와 신뢰는 재사용의도에 영향을 미치는 것으로 나타났다. 본 연구는 배달앱의 지속적인 사용을 위한 요소를 살펴봄에 있어서 앱특성과 개인특성을 동시에 고려함으로써 기존 연구와의 차별성을 가진다. 그리고 본 연구의 결과를 통해 배달앱의 재사용을 위해서는 앱 특성, 개인 특성의 요소가 중요하다는 것을 밝혔다는 점에서 의미를 가진다.

• 한국컴퓨터정보학회논문지
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• 제25권12호
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• pp.305-313
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• 2020

본 논문은 외식프랜차이즈 가맹점의 배달 앱 이용속성이 만족도, 경영성과, 재이용의도에 어떠한 영향을 미치는가를 분석하고, 프랜차이즈 본사에서 가맹점에서 배달 앱의 가맹점 서비스가 어떠한 방식으로 이루어져야 하는지를 목적으로 배달 앱 지원방안을 제안하고자 한다. 본 연구에서는 외식 프랜차이즈 가맹점 중 배달 앱을 이용한 경험이 있는 가맹점 212명을 대상으로 설문하였다. 연구가설의 검증을 위해 단일 회귀분석, 다중회귀 분석하여 변수간의 관계를 검증했다. 연구결과 첫째, 외식 프랜차이즈 가맹점 배달 앱 이용속성이 만족도에 긍정적 관계가 있는 것으로 나타났다. 둘째, 외식 프랜차이즈 가맹점 배달 앱 이용속성이 경영성과에 긍정적 관계가 있는 것으로 나타났다. 셋째, 만족도는 경영성과에 영향을 미치는 것으로 나타났다. 넷째, 만족도는 재이용 의도에 영향을 미치지 않는 것으로 나타났으며, 경영성과는 재이용 의도에 긍정적 영향을 미치는 것으로 나타났다. 외식 프랜차이즈 가맹점의 원활한 배달 앱 이용을 위해, 지속적 관리와 합리적 가격정책을 통해 가맹점의 이용만족도를 높여야 하고, 프랜차이즈 본사에서는 배달 앱 기업과의 효과적인 협업을 통해 가맹점 매출 활성화에 기여할 수 있을 것이다.

• 한국정보시스템학회지:정보시스템연구
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• 제29권3호
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• pp.215-236
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• 2020

Purpose/Design The purpose of this study is summarized as follows. First, we want to derive the quality dimension of the delivery app services based on the experience of the users of the delivery app. Second, we would like to identify the continuous intention to use, taking into account the integrated nature of online and offline quality. Third, the online and offline quality factors of the delivery app services shall be checked in an exploratory manner to see how they affect perceived value, satisfaction, and continuous intention to use. In order to demonstrate the purpose of this study, a self-report survey was conducted in which respondents directly responded. A questionnaire of 295 people was identified as a valid sample and used for the final analysis. Findings The summary of the hypothesis test results is as follows. First, the system quality among the online characteristics does not have a significant impact on both perceived values and user satisfaction. Second, the hypothesis that information quality affects satisfaction and perceived value was adopted. Third, the service quality was shown to be a significant factor affecting perceived value and satisfaction. Fourth, the delivery quality among offline characteristics was found to have no significant effect on perceived value and satisfaction. Fifth, the hypothesis test of commodity quality showed that both perceived value and satisfaction had a significant impact. Sixth, satisfaction in the delivery app service showed a positive effect on the continuous intention to use.

• 한국중재학회지:중재연구
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• 제31권1호
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• pp.173-194
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• 2021

This study was conducted to investigate the effect of the factors of delivery app service failure on consumption well conflict emotion and complaining behavior targeting consumers with experience using delivery apps, and the results of the study are summarized as follows. First, when looking at the demographic analysis, the proportion of men was 58.1% and women were 41.9%, and the age group was the highest with 91.9% in their 20s. Second, as a result of testing hypothesis 1 that the factor of delivery app service failure will have a significant influence on consumer conflict emotions, failure to provide app information and failure to deliver/food service showed a significant positive (+) relationship. Third, as a result of the verification of Hypothesis 2, that consumer conflict emotions will have a significant effect on the consumer's continued use intention, it was found to be insignificant and rejected. Lastly, hypothesis 3 that consumer conflict emotions will have a significant effect on consumer complaints behavior is that negative word of mouth behavior, complaint behavior from service providers, and complaint behavior from service managers were adopted, but the complaint behavior was rejected by third parties.

• 한국정보시스템학회지:정보시스템연구
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• 제30권2호
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• pp.215-241
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• 2021

Purpose The purpose of this study is to analyze the impact of perceived value on the intention of continuous use of food delivery app services form the perspective of restaurant owners. We adopt the value-based acceptance model (VAM) in order to derive influential factors (i.e., perceived benefits and perceived sacrifices) that affect perceived value, which in turn leads to the continuous use of food delivery app services. In addition, the moderating role of restaurant type in the relationship between perceived benefits/sacrifices and perceived value. Design/methodology/approach An online survey was conducted on restaurant owners who are using domestic food delivery app services. Samples were collected using the quota sampling method in accordance with the current market share of food delivery app services. A total of 235 participants (restaurant owners) were identified as a valid sample and used for the final analysis. Findings Research findings of the study are as follows. First, sales increase and operational effort decrease among perceived benefits had a significant positive impact on perceived value. Second, perceived cost among perceived sacrifices had a significant negative impact on perceived value. Third, perceived value had a significant positive effect on the intention of continuous use. Finally, the moderating role of restaurant type was found only in the effect of operational effort decrease on perceived value.