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http://dx.doi.org/10.9708/jksci.2020.25.12.305

A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing  

Song, Ji-Hyun (Dept. of Franchise start-up management, Chosun College of Science & Technology)
Jo, Gye-Beom (Dept. of Franchise start-up management, Chosun College of Science & Technology)
Publication Information
Journal of the Korea Society of Computer and Information / v.25, no.12, 2020 , pp. 305-313 More about this Journal
Abstract
In this paper, We Propose a ways how franchise service of delivery app should be made by analyzing the effect of delivery app usage properties of food service franchisee on satisfaction, business performance and intention of reusing, and suggest support plan of delivery app for franchise by food service franchisee. This study conducted survey on 212 franchises that have experience using delivery app among food service franchisees. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that the delivery app usage properties of food service franchisee had a positive relationship with satisfaction. Second, it was found that the delivery app usage properties of food service franchisee had positive relationship with business performance. Third, the satisfaction was found to affect business performance. Fourth, it was found that the satisfaction didn't affect the intention of reusing, and business performance was found to have a positive effect on the intention of reusing. It is necessary to increase the satisfaction of using of franchises through continuous management and reasonable pricing policies, and the headquarter of franchisee should be able to contribute to energetic sales of franchises through effective cooperation with delivery app companies.
Keywords
Franchise; Delivery App; Satisfaction; Business Performance; Intention of Reusing;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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