• 한국조경학회지
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• 제34권5호
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• pp.84-99
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• 2006

The traditional temples located in national parks have various functions, such as religious practice, tourist destination, and conservation for cultural and natural resources. One functions have implicit monetary values in terms of public benefits. The purpose of this study was to estimate both use and non-use conservation values for two traditional temples, Sinheungsa and Haeinsa, using the contingent valuation method. In the study, both single-bounded and double-bounded dichotomous choice methods were used in an application of Turnbull distribution-free model. A total of 659 visitors were interviewed, 350 in Sinheungsa and 309 in Haeinsa. The mean WTP (willingness to pay) for Sinheungsa using single-bounded method was 4,040 Won for the use value, 6,157 Won for the cultural conservation value, and 5,624 Won for the natural conservation value. The mean WTP for Haeinsa using single-bounded method was 6,463 Won for the use value, 8,769 Won for the cultural conservation value, and 8,013 Won for the natural conservation value. The total economic value of each temple accounted for 50% (Sinheungsa) and 80% (Haeinsa) of the total economic value of the associated national park. It was also found that the single-bounded method was more conservative than the double-bounded method in terms of value estimation. The WTP was highest for the cultural conservation value and lowest for the use values in both temples, with natural conservation values falling in the middle, which showed that people perceived traditional temples as the cultural heritage. Based on these results, it was suggested that traditional temples should be designated as an 'multiple heritage area' so that conservation can be used as the main criteria for various use programs.

• 토지주택연구
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• 제10권3호
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• pp.57-66
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• 2019

In this study, the author suggests utilizing unsold and unused land as temporary commercial parking lots as a way to raise funds for active public transport use. In addition, reasonable parking fee scheme is suggested by estimating marginal parking fee and marginal parking distance for the commercial parking lots based on the CVM. The author conducts a survey to investigate citizens' opinion on utilizing unsold and unused land in the urban development project area as temporary commercial transport facilities such as parking lots. Based on survey outcome, travel behavior and requirements are analyzed and marginal parking fee and marginal parking distance are estimated through the Contingent Valuation Method (CVM). The results are as follows: in the single-bounded dichotomous choice model, people are willing to pay 216 KRW for 165m in average for 10 minutes and their willingness to pay goes down against reaching distance to the parking lots from 365 KRW for 50m, 295 KRW for 100m, 173 KRW for 200m, and 51 KRW for 300m; in the double-bounded dichotomous choice model, people are willing to pay 285 KRW for 165m in average for 10 minutes and their willingness to pay goes down as well against reaching distance to the parking lots from 310 KRW for 50m, 297 KRW for 100m, 272 KRW for 200m and 248 KRW for 300m. It is clearly appeared that people's willingness to pay goes higher as distance to reach the parking lots goes shorter.

• Ocean and Polar Research
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• 제34권2호
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• pp.175-183
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• 2012

A project to build a large oceanographic research ship was proposed to improve the level of ocean research. This paper attempts to measure the non-market benefits of the project. To this end, the dichotomous choice contingent valuation method is used. In particular, the recently proposed one and one-half bounded model is applied. The model can reduce the potential for response bias compared to the double bounded model, while maintaining much of its efficiency. Moreover, in order to deal with zero WTP observations, a spike model is adjusted for our data. A survey of 500 randomly selected households was implemented in the Metropolitan area. The respondents were asked in person-to-person interviews about how they would be willing to pay for implementing the project. Overall, respondents accepted the contingent market, and were willing to contribute a significant amount (3,244 won), on average, per household per year. The aggregate value of the project nationwide would amount to approximately 40.1 billion won per year.

• 농업생명과학연구
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• 제44권3호
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• pp.89-97
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• 2010

이 논문은 대기오염 개선에 따른 부수적 가치를 분석하기 위하여 가상가치평가법을 이용하였으며, 지불의사 유도방법으로는 이중 양분선택법을 적용하였다. 온실가스의 감축, 특히 이산화탄소 감축은 화석연료의 사용감소를 통해 대기오염물질의 감소라는 부수적 효과를 갖는다. 주요 분석결과를 정리하면 다음과 같다. 첫째, 대기오염 개선에 따른 부수적 가치는 연간 329,236원으로 분석되었다. 둘째, 지불의사금액의 가치 추정에 있어 사회 경제적 특성변수와 환경에 대한 인식을 포함한 분석모형의 적합성이 다소 개선되는 것으로 나타났다. 따라서 제시금액뿐만 아니라 사회 경제적 특성변수들을 포함한 분석모형을 적용하고 이를 통한 지불의사금액의 가치가 보다 타당할 것으로 판단된다.

• 한국유기농업학회지
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• 제28권3호
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• pp.273-288
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• 2020

The purpose of this study is to estimate farmers' willingness to accept (WTA) of direct payment for increasing public benefit using the contingent valuation method. The double-bounded dichotomous choice and the open-ended question were used to measure WTAs for basic form and optional form, respectively. The results show that WTA for basic form was inversely proportional to the acreage. WTAs were KRW 1,694,001 with 2 ha or less, KRW 1,617,789 with over 2 ha~6 ha, and KRW 1,562,977 with over 6 ha. The results also indicate that WTAs for optional form are similar to payments of agricultural environmental conservation program except physical (chemical) control of pests and weed. The results of this study can provide useful information for the establishment of direct payment for increasing public benefit.

• 농촌계획
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• 제10권1호
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• pp.1-7
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• 2004

There are recently many studies on evaluating the economic value of multi-functionality of rural areas. However, the regional difference of economic value leads a problem of different evaluation on its economic value for each region in its application to government policy. This problem causes an increase in cost because it creates restriction in policy decisions which put their importance on the time of their execution. This study investigates the propriety of value transfer using Meta Analysis after evaluating the social and cultural value of rural areas among their functions based on CVM model. It finds that the regional difference in the willingness to pay is 0.13% to 31.42%.

• 자원ㆍ환경경제연구
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• 제16권3호
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• pp.451-483
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• 2007

최근 도시환경에 있어서 소음의 문제가 주목을 받고 있다. 이에 본 논문에서는 수도권 도시소음 저감의 편익을 추정하고자 한다. 이를 위해 양분선택형 조건부 가치측정법을 적용한다. 특히 단일경계 모형에 비해 효율성을 제고하면서 이중경계 모형에 비해 편의를 줄일 수 있도록 최근에 개발된 1.5경계 모형을 이용한다. 무작위 추출된 수도권 800가구를 대상으로 한 일대일 개별면접을 통해 도시소음 저감정책에 대해 얼마나 지불할 의사가 있는지를 물었다. 응답자들은 전반적으로 조건부 시장을 잘 받아들였으며, 가구당 월평균 977원에서 1,778원의 지불의사액을 가지고 있는 것으로 분석되었다. 이러한 지불의사는 도시소음에 대한 인식, 거주지역, 수도권 거주기간, 소득 등과 같은 가구특성변수에 유의하게 영향을 받았다. 이 값을 수도권 연두대상 지역 전체로 확장하였더니 연간 약 792.6억 원에서 1,413.5억 원에 해당하였다.

• 상하수도학회지
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• 제28권5호
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• pp.561-571
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• 2014

The paper is to estimate willingness-to-pay (WTP) for tap water quality improvement in Busan, using parametric approach in contingent valuation method(CVM). For parametric approach linear logit model and log logit model are employed in double-bounded dichotomous choice format of CVM. For the reliability and the validity of contingent valuation method a survey was conducted for 665 respondents, who were sampled by stratified random sampling method, by personal interview method. The result of mean WTP for the tap water quality improvement in Busan was estimated to be 3,687 won and 3,660 won per month per household, while median WTP being 1,884 won and 1,892 won per month per household, respectively by linear logit model and log logit model. Provided that our sample is broadly representative of the Busan's population, an estimate of the annual aggregated benefit of residential water improvement for all Busan households is approximately 29.7 billion won to 29.8 billion won based on median WTP.

• 한국산학기술학회논문지
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• 제16권7호
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• pp.4489-4497
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• 2015

본 연구는 말고기에 대한 소비자 수요와 지불의사액을 추정하는데 연구목적이 있다. 먼저 말고기에 대한 소비자 수요를 현재수요(current demand), 잠재추가수요(potential demand) 그리고 잠재신규수요(latent demand)로 구분하여 조사하였으며 로짓 모형을 이용하여 소비자 수요별 설명변수와의 유의성을 검토하였다. 다음으로 이선선택형 가상가치법(DC-CVM)을 이용하여 말고기에 대한 지불의사액을 추정하였다. 말고기에 대한 소비자 지불의사액은 한우 3등급 등심부위 가격의 67.8% 수준이었으며, 이들 지불의사액에 미치는 영향은 남자일수록, 연령이 낮을수록, 그리고 말고기에 대한 인지도가 높을수록 지불의사액이 높았다.

• 대한교통학회지
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• 제29권3호
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• pp.61-72
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• 2011

VMS를 통한 실시간 교통정보 제공에 따른 편익에는 경로 우회에 따른 통행시간 절감과 이에 따른 운행비용 및 환경오염 절감 등의 파급효과 뿐 아니라, 전방교통상황 인지에 따른 심리적 안정 등의 정성적 편익도 함께 존재하며, 도로환경을 첨단화하는 ITS사업의 특성상 정성적 편익의 비중은 상대적으로 높다. 이러한 ITS사업의 특성을 기존의 투자평가지침에 반영하기 위해서는 도로이용자가 인식하는 VMS 교통정보의 기본가치와 같은 정성적 편익에 대한 많은 연구와 이를 인정하는 사회적 공감대가 필요하다. 본 연구에서는 이중양분 선택형 설문형태의 조건부가치추정법(Contingent valuation Method)을 통해 VMS 교통정보에 대한 도로 이용자의 지불의사액(Willingness-to-pay)을 파악하고, 생존함수를 활용하여 WTP 함수를 추정하는 방법론을 정립하고, 국도에 설치된 도로전광표지판(VMS)을 통해 제공되는 실시간 교통정보에 내재된 기본가치를 추정하여 제시하였다. 또한 교통정보의 기본가치를 ITS사업의 편익으로 고려해야 하는 정책적 필요성과 활용방안에 대해 검토하였다.