• Title/Summary/Keyword: Customer Characteristic

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The Effect of Psychological Characteristics and Competency Factors of Traditional Market Merchants on Business Performance: Focusing on the Moderating Effect of Government Support Policies (전통시장 상인의 심리적 특성과 역량요인이 사업성과에 미치는 영향에 관한 연구)

  • Kim, Da Hee;Ha, Kyu Soo
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.6
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    • pp.141-158
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    • 2022
  • This study identifies related factors by analyzing the effects of the psychological characteristics and competency factors of traditional market merchants on business performance, and at the same time verifies the moderating effect of government support policies. The research focus was on verifying the causal relationship. This study was conducted targeting the representative traditional market merchants in the metropolitan area who have experience in traditional market specialization projects or are currently in the process of specialization projects. An empirical study was performed based on the collected data. The analysis results are as follows. First, it was found that self-esteem as a psychological characteristic factor of merchants, customer management competency as merchant competency, and informatization capability had a significant positive (+) effect on financial performance among business performance. Second, as a result of examining the moderating effect of government support policies, it was found that product capability had a significant positive (+) effect on financial performance among business performance. It was found that self-esteem and product competency had a significant positive (+) effect on the will to continue business among business performance. The practical results of this study are the research papers to measure the business performance of traditional market merchants using the government support policy as a moderating variable, using the psychological characteristics and competency factors of traditional market merchants as independent variables. For this purpose, it will be positively evaluated that the psychological characteristics of merchants and merchant competency factors affect business performance, and that meaningful research results are derived by analyzing the moderating effect of government support.

Micro pattern forming on the metal thin foil Using micro dieless forming system (마이크로 다이레스 성형 시스템을 이용한 금속박판소재의 마이크로 패턴 성형)

  • Lee, H.J.;Lee, H.W.;Park, J.H.;Lee, N.K.
    • Proceedings of the Korean Society for Technology of Plasticity Conference
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    • 2007.05a
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    • pp.379-382
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    • 2007
  • The MEMS (Micro Electro Mechanical Systems) process is used in a micro/nano pattern manufacturing method. This method is based on the lithography technology. But the MEMS process has some problems such as complicated process, long processing time and high production costs. Many researchers are doing research in substitute manufacturing method to work out a solution to these problems. In this paper, we apply a dieless incremental forming technology to a substitute method of MEMS process. This dieless forming technology is using in the commercial scale sheet forming such as a prototype of automobile sheet parts. 5-axes CNC (Computerized Numeric Control) method are applied in this system to get a micro-scale dieless forming results. These 5-axes system are composed of precision AC servo motor stages (4-axes) and PZT actuator (1-axis). A PZT actuator is used in a precision actuating axis because it can be operated in the nano scale stroke resolution. This micro dieless incremental forming system has the advantage of minimization in manipulating distance and working space. As equipment and tools become smaller in size, minute inertia force and high natural frequency can be obtained. Therefore, high precision forming performance can be obtained. This allows the factory to quickly provide the customer with goods because the manufacturing system and process are reduced. To construct this micro manufacturing system, many technologies are necessary such as high stiffness frame, high precision actuating part, structural analysis, high precision tools and system control. To achieve the optimal forming quality, the micro dieless forming system is designed and made with high stiffness characteristic.

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An Empirical Study on Assessment of Mobile RFID Service (모바일 RFID 서비스 평가에 관한 연구)

  • Park, Yong-Jae;Rim, Myung-Hwan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2008.05a
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    • pp.939-942
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    • 2008
  • In this study, some useful implications related to mobile RFID service will be given to the mobile communication service providers and staff in charge through developing and assessing the evaluation dimensions considering quality, value, and customer's satisfaction, complaint and loyalty in mobile RFID service which is in trial service stage. For this purpose, web based survey was performed for general customers who had experienced mobile RFID trial service, 350 pieces of collected samples were analyzed, mobile RFID service was assessed with the tool of SPSS 12.0k, and the difference to customers' characteristic was analyzed. On the basis of the result through the empirical research, before commercial launch, serviceable implications such as service improvements which can be obtained through the evaluation result of mobile RFID service were provided for the staff and the managers in charge of mobile communication service.

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Case Study on the Characteristics of Hanok Hotel (한옥호텔의 배치 및 공간특성에 관한 사례조사)

  • Kim, Sunyoung;Hwang, Yeon-Sook
    • Korean Institute of Interior Design Journal
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    • v.23 no.6
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    • pp.169-177
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    • 2014
  • The purpose of this study is to analyze the design characteristics of Hanok hotel. This study was approached by using theoretical investigation and a field survey. The field survey analyzed the current situations by conducting the master plan layout, architecture and interior design of the Hanok hotel. The field survey was tested by examining four different Hanok hotels from February 2014 to July 2014. After all, the results were analyzed based on given categories. The results of this research can be summarized as following. First, the characteristic of the master plan layout in Hanok hotel was appeared as "ㄷ" and "ㅡ" shapes. Those layouts were based on the spatial and the functional aspects of Hanok hotel facilities. Second, three different structural methods such as the korean traditional wooden structure, concrete, and masonry method were used in Hanok hotel construction to deliver the traditional architecture aspects while considering the functionality and convenience of the building. Third, most of Hanok hotels had the limited furniture range. The consideration of using several types of traditional furniture in different rates of the guest rooms help to increase the service quality and customer's satisfaction. Fourth, there were no diversity of using materials and colors in Hanok hotels that only few of them were used to express the traditional look. Fifth, the local characteristics were found in several Hanok hotels. To reflect the local characteristics in Hanok hotel is to construct a suitable environment to fit in nature and also it is easily to convey the local culture to others.

A Study on Consumer Perception and Purchasing Conditions of Using Beauty Social Commerce (뷰티 소셜커머스 구매이용에 대한 소비자 인식과 구매행동 연구)

  • Hong, Soo-Nam
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.4
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    • pp.43-58
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    • 2017
  • The purpose of this study was to find the consumer perception and purchasing behaviors of beauty service products based on recent consumer purchasing patterns utilizing social commerce. The research method looked at general characteristics, exploratory factor analysis, reliability T-test, correlation analysis, one way ANOVA, regression analysis of the consumer awareness and purchasing status in the use of beauty social commerce of 228 research subjects in their 20s and 30s residing in Seoul and Gyeonggido. SPSS v. 21.0 was used. The results found the following. First, service quality, interaction, user convenience, and price were set as factors for the validity verification of consumer perception in beauty social commerce. Second, as a result of studying consumer perception regarding beauty social commerce, interaction had the largest correlation while price, service quality, and user convenience followed. As a result of studying the differences according to the general characteristic of gender, user convenience had a larger correlation for female consumers than male consumers. Third, the following was the result of studying purchasing behaviors in beauty social commerce. Among diverse social commerce businesses, Pokemon was the most popular, while among the various coupons available, hair salons were most commonly purchased. The modal value for the number of times consumers used beauty service products was two times a month, and the most popular price ranges were 100,000 KRW or less and 100,000~200,000 KRW. Accordingly, it was observed that social commerce is receiving attention and being considered as the next generation for shopping in the beauty industry. This channel should be well utilized by related industries through the improvement of customer satisfaction, which will lead to repurchases, and consequently result in becoming an actual means for sales in the beauty industry.

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Correlationship with Wedding Dress Image Preference and Self Image of Female University Students (여대생들의 웨딩드레스 이미지 선호도와 자아이미지)

  • 신은정;권혜숙
    • Journal of the Korean Society of Costume
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    • v.52 no.5
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    • pp.31-45
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    • 2002
  • In this paper. the focus is laid on identifying preferred wedding dress image and its co-relationship with self image of female university students. the biggest potential customer group in the industry. As for the research method. it conducted both review of literature and empirical research method. Through the former approach, four main research questions were derived : 1) What is the preferred wedding dress image of female university students\ulcorner 2) What is the relationship between real self-image and preferred wedding dress image\ulcorner and 3) that between ideal self-image and preferred wedding dress image\ulcorner 4)What is the relationship between the consistency level of the two self-images and preferred wedding dress image\ulcorner In the empirical mode of research, 404 surveys were counted in the final analysis among 450 questionnaires completed by female undergraduate students in Seoul and Chun-an city. Collected data analyzed using factor analysis. frequency analysis. descriptive analysis. scheffe test. multiple-regression analysis and t-test. Results are as follows: first, the sophisticated image was most preferred among female students, followed by elegant splendor. lovable and chaste, feminine and decorative, and characteristic and sexy image. This result indicates how wedding dress trend has a keen sensibility to general fashion trend just like the trend of outfits for everyday life. Secondly, the research results indicated consistent level of co-relationship among the real and ideal self-image and the preference of wedding dress image. And the last the level of consistence between the ideal self-image and the real self-image directly related to the preference level of wedding dress image, showing almost no significance.

Analysis of Customer Power Quality Characteristics Using PV Test Devices (태양광전원 계통연계시험장치에 의한 수용가 전력품질특성에 관한 연구)

  • Kim, Byungmok;Kim, Byungki;Park, Jeabum;Rho, Daeseok
    • Journal of the Korea Convergence Society
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    • v.2 no.4
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    • pp.21-27
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    • 2011
  • Recently, new distributed power sources such as photovoltaic, wind power, fuel cell systems etc. are energetically interconnected and operated in the distribution feeders, as one of the national projects for alternative energy. When new power sources are considered to be interconnected to distribution systems, bi-directional power flow and interconnection conditions of new power sources may cause several power quality problems like voltage sag, voltage swell, harmonics, since new power sources can change typical characteristics of distribution systems. Under these situations, this paper deals with the analysis the power quality problems at primary and secondary feeders in distribution systems, when new power sources like photovoltaic (PV) systems are interconnected, by using the test devices for PV systems based on the LabVIEW S/W. This paper presents the test device which is consisted with model distribution system and model PV systems. By performing the simulation for power quality operation characteristic based on the test facilities, this paper presents the optimal countermeasures for power quality.

A Study of Factors Affecting Intention to Use of Using Technology-based Self-services for Smart Airport (스마트 공항 추진을 위한 기술기반셀프서비스의 사용의도에 영향을 미치는 요인에 관한 연구)

  • Bae, Ji Hyun;Park, Jihye;Lee, Hanna;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.47 no.4
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    • pp.795-806
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    • 2019
  • Purpose: The purpose of this study was to propose useful suggestions by analyzing the causal relationship between technology-based self-service for smart airport and intention to use. Methods: The data was collected by using the structured questionnaires. The proposed research model is tested using 231 valid questionnaires by R.3.2.1 plspm package. Results: The results of this study are as follows; the effecting factors of technology based self service for introducing smart airport, it was found that the effects of personal innovativeness and enjoyment and responsiveness, social impact were significant for acceptance and personal innovativeness was not significant on perceived usefulness. This study suggests significant factors on the implementation of smart airports and technology-based self-service. It also introduced new technologies in the future by looking at various characteristic factors that affect the intention of using technology-based self-service to promote smart airports. Conclusion: Airports and aviation industries need to have easy access to the airport's technology-based self-services to build a successful smart airport and create an environment that can be used appropriately at the time the customer wants. Also when customers use technology-based self-service devices, they should consider to maximize the positive emotions (emotional values such as pleasure or fun) that customers feel.

첨단산업과 패션산업의 경쟁전략적 유사성에 관한 연구 : 일본 Y사의 사례 연구

  • 김양희
    • Proceedings of the Technology Innovation Conference
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    • 1997.07a
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    • pp.224-243
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    • 1997
  • The study examines the similarities of competitive strategy between fashion industry and high-tech industry through a case study of a Japanese maker. From the study, some implications are drawn for the Korean fashion industry. It is hoped that this, will help towards establishing a suitable competitive strategy for firms in this industry. In the fashion industry, the product life cycle is so short as to prompt a new product obsolete too quickly, and the extent of product differentiation is remarkably extensive compared to any other industry. Generally speaking, firms in this industry focus more of their resources on product development and marketing rattler than on production and they attempt to maneuver the speed when they are required to enhance their competitive edge. This is enabled through being, as one might expect, information- and technology- intensive as are high-tech industries. In this sense, that of the competitive strategy of a firm in fashion industry to be similar to high-tech industry. The Japanese firm Y has transformed itself a leading firm in fashion uniform segment. The firm could achieve this status by integrating each function needed for creating customer*s value, that is, product development, production and marketing within one Quick Response System. For this purpose, Y introduced a bundle of high-tech communication systems such as SPD, SDS, ATOM, NICS and so on. In this sense it can be said that Y was aware of what sort of competitive strategy was required in the industry. Implications for Korean firms is that, first, the magnitude of understanding the industry specific factors in establishing competitive strategy in the fashion industry, are speed, flexibility and systematic integration supported by high technology which are characteristic of high-tech industries. Secondly, as can be seen in the fact that Y emphasized logistics in its technological transformation, the significance of logistics control is a key to manipulating speed and flexibility in the industry. To sum up, those who have insight into above findings will be likely to keep their competitiveness in the industry not only in the Korean market but also in global market in the near future.

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Analysis of Media Characteristic for Information Acquisition of Male Beauty for Industrial Promotion Strategy (남성 뷰티 산업의 광고 전략을 위한 남성 뷰티 트렌드의 정보획득 매체특성 연구)

  • KO, Kwangil;Kim, Hye-kyun
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.279-286
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    • 2016
  • Recently, the cosmetics industry considers male customers as a consumptive, active customer base who also have purchasing power with their stronger desire for their personal image enhancement. Male-preferred image brands have entered the era of unlimited competition through social media, thus increasing the acquisition of male beauty. Therefore, the information for designing favorable image strategies should be examined. This paper examines male awareness, determined by the degree of appearance management based on four categories (i.e., hair and skin care, makeup, foot and hand care, and plastic surgery). Based on the research, the paper proposes a data service to address the spatial and temporal separation problem between TV CF (the major media for recognizing information) and online $caf{\acute{e}}$/blog the major media for obtaining detailed information.