• 융합경영연구
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• 제6권2호
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• pp.1-4
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• 2018

Purpose - This research, based on the successful experience of Korea, especially of Korea government, which, though promulgating laws and making policies, plays an rather pivotal role in Korea cultural industry development process, in developing cultural industry, explores possibly successful path and pattern that is suitable for China cultural industry. Research design, data, and Methodology - The study conducted a survey on Korea's 2000-2011 year data. After empirically analyzing the data, we believe that cultural industry in Korea and China will maintain its growth momentum. Results - This study shows that China and Korea are both belong to the only cultural circle of Confucianism and Chinese character, therefore, to research the successful experience of Korea government in cultural industry development will do much good to better promoting the optimal development of China cultural industry. China can encourage private flow to take on enterprises. In terms of financing, diversification can be achieved, by the means of cash, land, intangible assets, technology, stock, bond, cultural lottery etc. Conclusions - Besides, to better the degree of the internationalization of the allocation of the cultural resources, China government can, under the condition that Chinese laws permit, encourage foreign capital to invest in Chinese cultural industry field.

• 벤처창업연구
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• 제13권6호
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• pp.103-115
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• 2018

최근 글로벌 푸드 시스템의 문제점이 부각되면서 세계적으로 먹거리에 대한 관심이 증대하고 있다. 우리나라도 농업문제와 식품안전문제, 그리고 로컬푸드에 관한 관심이 지자체를 중심으로 부각되고 있다. 본 연구는 최근 농촌 벤쳐 창업의 대표적인 아이템으로 자리 잡고 있는 로컬푸드와 관련된 매장체험을 포함한 교육, 현장체험, 식생활 교육 등 제반의 문화 체험요인이 소비자의 지각된 인지적 가치에 영향을 주는 변인으로 보고, 고객의 만족도 및 충성도에 미치는 상관관계를 알아보는 연구이다. 이러한 관점에서 본 연구는 로컬푸드 문화를 체험한 소비자를 대상으로 Pine & Gilmore의 체험경제이론에서 제시된 5가지 요인(감각적 체험: 교육체험, 감성체험, 오락체험, 일탈체험, 물리적 체험: 환경적 체험) 중, 오락적 체험요인과, 환경적 체험요인을 변수로 설정하였다. 그리고 이 두 가지 요소의 요인별 체험에 의하여 소비자가 지각하는 로컬푸드에 대한 만족도와 충성도가 어떻게 영향을 받는가를 살펴본다. 특히, 단순 매장납품에 집중된 로컬푸드 벤쳐 창업 전략을 로컬푸드와 관련한 소비자교육 등 다각적인 문화적 체험요소와 소비자의 지각적 가치에 의한 매개효과를 함께 제시함으로써, 변수들 간의 상관관계를 파악하고, 로컬푸드에 대한 거버넌스 정책의 활성화와 농촌지역의 경제가치 창출을 위한 시사점을 제시하고자 한다.

• 디지털융복합연구
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• 제20권5호
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• pp.867-875
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• 2022

본 연구는 간호대학생의 다문화 접촉경험, 문화적 역량과 문화간호역량 교육요구를 확인하고 다문화 접촉경험에 따른 문화적 역량과 문화간호역량 교육요구의 차이를 분석하기 위한 서술적 조사연구이다. 연구대상자는 경기도 S대학교에 재학 중인 간호학과 학생으로 자료수집은 2021년 10월에 구조화된 설문지를 통해 이루어졌으며 총 125부의 자료를 분석하였다. 자료는 SPSS WIN 21.0 프로그램을 이용하여 기술통계, independent t-test, One-way ANOVA로 분석하였다. 연구결과, 대상자의 문화적 역량은 평균 3.49±0.55점, 문화간호역량 교육요구는 평균 8.25±0.10점이었다. 대상자의 문화적 역량은 성적(F=7.465, p=.001), 다문화 친구(t=-2.477, p=.016)와 외국어 의사소통능력(t=-3.113, p=.002), 교외 다문화교육(t=-2.030, p=.045)에 따라 차이가 있었으며 다문화 접촉 경험에 따른 문화간호역량 교육요구의 차이는 없었다. 따라서 간호대학생의 문화적 역량을 높이기 위해 외국어 의사소통 능력을 향상시키고 다문화 대상자와의 질적인 접촉경험을 강화할 수 있는 효과적인 교육 프로그램이 필요하다.

• 한국의상디자인학회지
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• 제14권2호
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• pp.199-214
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• 2012

$21^{st}$ century customer is voluntary actor, who has hegemony of communication based on digital surrounding. They are co-creator dismantling boundary between production and spending, and digital homonarrance of digital storyteller acting on the emotion. What is more, they prove the utility of 5 sense, value, experience, and story in market. 20th century Me generation is changing into We generation, who overcomes a sense of alienation and aim at smart life style for harmonious symbiosis with earth environments. Customer cultural trends are as follow as that 1) personalization of taste and experience, 2) spreading and sharing about personal use and experience, 3) consumption centered the value, 4) retreat and healthcare, 5) counter trend comes into the reaction about the forceful major trend. Contemporary customer changes essence of the life on the ground of emotion, symbol, image, and value not a commodity, function, and logos, and demands into change about direction of business to mostly enterprises. Customer's need and desire are on the increase as various emotion and value. Therefore, change of customer cultural trend is barometers for the growth and development of new fashion industry in $21^{st}$ century.

• 아태비즈니스연구
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• 제15권1호
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• pp.273-287
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• 2024

Purpose - This study conducts the co-occurrence analysis, one of the social network analysis using global OTA's online reviews and grades in order to understand the experience structure of foreign tourists visiting cutural tourism resources in Jeju, Korea. Design/methodology/approach - For this purpose, this study selects 6 cultural tourism resources in Jeju as the study sites, and collects qualitative review data (noun, adjectives, and verb) and quantitative grade data. Findings - The co-occurrence network analysis between words and grade of market and street shows that the grade of 5 appears the most simultaneous with pork, buy, lot, try, fresh, black, food, price, seafood, local, market, good, street, etc. and the grade of 1 connects with small, dish, better, taste, etc. And the co-occurrence network analysis between words and grade of tradition and folklore shows that the grade of 5 appears the most simultaneous with village, place, museum, visit, time, life, culture, women, diver, use, lot, etc. and the grade of 1 connects with minute, spend, room, recommend, honey, etc. Research implications or originality - The above research results are relevant in order to find out the core experience of foreign tourists using online review and grade generated by foreign tourists and use as the important information to develop the strategies related to the planning and management of cultural tourism resources.

• 농촌계획
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• 제21권4호
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• pp.115-125
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• 2015

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as 'Rual Life Experience', Factor 2 was verified and named as 'Health/Healing Experience', Factor 3, as 'Agricultural Product Experience', Factor 4, as 'Eco-Cultural Experience', Factor 5, as 'Leisure/Sports Experience', Factor 6, as 'Traditional Wellbeing Food Experience', and Factor 7, as 'Traditional Culture Experience'. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in 'Health-care experience', 'Traditional food experience' and comparatively low in 'Collecting experience', 'Agricultural experience'. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, 'Eco-Cultural Experience' and 'Rural Life Experience' showed high affecting relation. This could be the characteristics of parents group of elementary students.

• 유통과학연구
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• 제18권6호
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• pp.15-24
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• 2020

Purpose: The ultimate purpose of this research is to analyze the influence of direct service experience on brand equity components and continuance intention by focusing on cultural marketing at airport, as a huge market place. Design/methodology: This study examines how the cultural contact experience of an airport's cultural marketing activities affect the brand equity components, as well as how these factors affect the continuance intention. A questionnaire survey is conducted for airport users and a total of 313 copies of the questionnaire are analyzed using a structural equation. Results: The results demonstrate that cultural contact service has a positive effect on brand awareness, brand meaning, and perceived value, and all factors of brand equity components have a positive effect on continuance intention. In addition, MTE also has a significant effect on continuance intention. Conclusions/implications: The purpose of this study was to investigate the relationship between the cultural contact and brand attachment of tourists experiencing airport cultural marketing services on the composition factors of airport brand equity. The results of this study can be used not only as basic data to help establish a cultural marketing strategy at an airport, but also as to aid establishing and implementing a long-term marketing strategy for the sustainable growth of an airport.

• 한국간호교육학회지
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• 제25권1호
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• pp.38-47
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• 2019

Purpose: The purpose of this study was to investigate the influence of cultural competence on nursing professionalism among nursing students in South Korea. Methods: A sample of 218 nursing students in three universities answered a self-report questionnaire. Descriptive statistics, t-test, ANOVA, Mann-Whitney U-test, Kruskal-Wallis test, Pearson's correlation analyses, and hierarchical multiple regression were used to analyze the data. Results: There were significant differences in cultural competence depending on the use of foreign language, having foreign friends, frequency of interaction with foreigners, multi-cultural education experiences, and level of demand for multicultural education. There were significant differences in nursing professionalism depending on grade level, satisfaction with major choice, college life satisfaction, and foreign language learning experience. There was a significant positive correlation between cultural competence and nursing professionalism. Lastly, significant predictors of nursing professionalism included satisfaction with major choice (${\beta}=.22$, p=.004), cultural awareness (${\beta}=.22$, p=.007) and cultural experience (${\beta}=.17$, p=.026). The regression model explained 20.2% of nursing professionalism. Conclusion: In order to establish desirable nursing professionalism, strategies for enhancing cultural awareness and cultural experiences in nursing education courses are needed both inside and outside the curriculum.

• 한국응용과학기술학회지
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• 제39권2호
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• pp.193-204
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• 2022

본 연구는 한국의 다문화 청소년 및 일반 청소년의 건강위험행위와 폭력피해경험을 비교하고 폭력피해 경험과 관련된 요인을 건강위험행위를 중심으로 규명하고자 하였다. 제15차 청소년 건강행태 온라인 설문조사(2019)의 자료를 사용하여 35,574명의 청소년을 대상으로 하였다. 자료 분석은 SPSS/Win 22.0을 사용하여 복합 표본 분석을 하였다. 연구 결과, 다문화청소년은 일반청소년보다 흡연, 습관적 약물사용, 폭력피해 경험이 유의하게 더 높았다. 다문화청소년과 일반청소년 모두 가족과 함께 거주하지 않을수록, 흡연경험과 습관적 약물사용 경험이 많을수록 폭력피해경험이 더 많았다. 일반청소년의 폭력피해경험은 성별, 학력, 경제적 상태, 음주경험과 유의한 관련이 있었다. 따라서 다문화 청소년과 일반 청소년의 폭력피해 경험을 예방하기 위해서는 가족과 함께 살지 않는 청소년에 대한 사회적 지원이 필요하며, 흡연 및 습관적 약물 사용 경험이 있는 청소년에 대한 세심한 주의가 필요하다. 또한 다문화 청소년은 일반 청소년에 비해 건강위험 행위와 폭력피해에 더 취약하므로 다문화청소년의 올바른 건강행위 실천과 폭력피해경험을 예방하기 위한 교육 프로그램이 필요하다.

• 인터넷정보학회논문지
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• 제11권3호
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• pp.105-119
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• 2010

본 연구는 IPTV 서비스의 수용 행위에 영향을 미치는 요인들을 분석함과 동시에 각 요인들간의 관계를 파악하는데 그 목적을 두고 있다. 특히 사회문화적 요인, 플로우(flow) 경험 및 지각된 행위 통제가 IPTV 서비스 수용에 어떤 영향을 미치는 지를 확장된 기술수용모델(Extended Technology Acceptance Model, ETAM)을 기반으로 구조방정식을 통해 검증 하였다. 연구 결과 사회문화적 요인과 지각된 행위 통제는 직접적으로 서비스 수용에 영향을 미치는 중요 요인으로 판명되었다. 플로우 경험은 서비스 수용에 직접적인 영향을 주지는 않지만, 서비스 이용에 대한 인지적인 태도에 영향을 주어 간접적인 영향을 주는 것으로 나타났다. 또한 사회문화적 요인은 서비스의 인지된 유용성과 용이성에도 영향을 주는 것으로 나타났으며, 인지된 유용성과 용이성의 경우 플로우 경험에 영향을 주는 것으로 나타났다.