Journal of Korean Society of Rural Planning (농촌계획)

Korean Society of Rural Planning (한국농촌계획학회)
권호 표지
DOI QR코드

DOI QR Code

Preference of Experiential Activities and Behavioral Intention on Rural Tourism - On parents group of elementary students in Daegu city -

농촌관광에 있어 체험활동 선호도 및 행동의도 - 대구광역시 초등학생 학부모 집단을 대상으로 -

  • Eom, Boong-Hoon (Dept. of Landscape Architecture, Catholic Univ. of Daegu)
  • 엄붕훈 (대구가톨릭대학교 원예조경학부 조경학전공)
  • Received : 2015.11.02
  • Accepted : 2015.12.22
  • Published : 2015.12.30
Download PDF
⟨ Previous Next ⟩

Abstract

This study is to analyze the preference of experiential activities and behavioral intention on rural tourism, with special focus on parents group of elementary students. The result can be utilized as basic data for demanding aspect of rural experiencing tourism. Two-step questionnaire survey was conducted, during May to July, 2915. Sample group was selected at 4 elementary school in Daegu city. 347 valid responses were analyzed with SPSS. Major results are as follows. Firstly, suggested model for 23 experiential activities in 7 types, were verified as valid by verifying factor analysis. Factor 1 was verified and named as 'Rual Life Experience', Factor 2 was verified and named as 'Health/Healing Experience', Factor 3, as 'Agricultural Product Experience', Factor 4, as 'Eco-Cultural Experience', Factor 5, as 'Leisure/Sports Experience', Factor 6, as 'Traditional Wellbeing Food Experience', and Factor 7, as 'Traditional Culture Experience'. All 7 factors explained 75.39% of total variance. Secondly, mean score of preference by each activity showed high in 'Health-care experience', 'Traditional food experience' and comparatively low in 'Collecting experience', 'Agricultural experience'. Thirdly, all 7 types(factors) of experience showed significant affecting relation to satisfaction, intention to participation and recommendation. Specially, 'Eco-Cultural Experience' and 'Rural Life Experience' showed high affecting relation. This could be the characteristics of parents group of elementary students.

Keywords

References

  1. Choe, Y. C. & Kim, S. S., 2007, A Structural Analysis on Service Quality, Satisfaction and Loyalty of Rural Experiential Tourism for Youth, Journal of Studies on Korean Youth, 18(2), 239-261.
  2. Choi, Y. D., Jeong, D. Y. & Yoon, J. H., 2014, An Analysis of Relationship between Experience Factors, Visiting Values, and Behavioral Intention: Focused on Hanbando DDetmok village Visitors, Journal of The Korea Academic Society Of Tourism And Leisure, 26(3), 95-112.
  3. Cui, H. L., Yoon. Y. S. & Park, J. D., 2014, The Effects of Selection Attributes of Agritourism as a Sextic Industry and the Preference Levels of Experience Programs on Behavior Intentions and Support Levels, International Journal of Tourism and Hospitality Research, 28(2), 185-198.
  4. Eom, B. H., 2006, Present State of Experiencing Villages for Green Tourism in Rural Area, Journal of Korean Society of Rural Planning, 12(4), 125-133.
  5. Eom, B. H. & Oh, S. H., 2008, Preferences for Experiencing activities Daegu City Resident toward green Tourism, Journal of Korean Society of Rural Planning, 14(4), 87-95.
  6. Fishbein M., & Ajzen, I. (1985). Belief, Attribute, Intention and Behavior; An Introduction to Theory and Research. MA; Addison Wesley.
  7. Han, S. H., Yoon, Y. S. & Choi, Y. J., 2011, Preferences of the Experience Activity by Inbound Tourists and Intention to Participate, Journal of Korea Academic Society of Tourism Management, 35(5), 235-254.
  8. Han, S. K., 2009, The Effect of the Selection Attributes for Rural Tourism and Its Satisfaction, Revisiting Opportunity and Recommendation, Journal of the Aviation Management Society of Korea, 7(2), 3-15.
  9. Hwang, D. Y., 2003, A Survey on Citizens' Cognition for Rural Tourism, Rural Life Science, 24(4), 7-15.
  10. Jo, J. H., Kim, T. G. Park, S. H. & Park, J. H., 2003, An Analysis of Urban Residents' Preference on Rural Tourism, Korean Journal of Agricultural Management and Policy, 30(3), 387-401.
  11. Jo, L. H., Park, D. B. & Ro, Y. H., 2005, An Analysis of Urban Resident's Preference on Rural Tourism, The Journal of Culture & Tourism Research, 7(3), 203-224.
  12. Kang, I. W., 2009, Structural Relationshp Analysis of Selection Attributes of Rural Tourism and Satisfaction Towards Loyalty, Journal of The Korean Green Tourism Association, 16(4), 1-25.
  13. Kang, S. G., 2007, Rural Tourism, Seoul: Dae-Wang Press.
  14. Kim, B. S., Lee, J. H., 1997, A Survey of Urban and Rural Residents' Opinions about the Development of Green Tourism, Journal of the Korean Regional Development Association, 9(3): 183-199.
  15. Kim, B. K., Son, H. G., Lee, M. S. & Park, I. H., 2011, The Effect of Rural Tourism Village Visitors'Selection Attributes toward Satisfaction and Revisit Intention, Journal of Agricultural Extension & Community Development, 18(3), 531-550.
  16. Kim, H. J. & Kim, S. J., 2012, Effect of Tourist Attractions Choice Attributes and Experiential Value on Behavioral Intention: Focus on Baekje Historical Relics District, The Geographical Journal of Korea, 46(2), 147-159.
  17. Kim, I. W., 2009, Structural Relationship Analysis of Selection Attributes of Rural Tourism and Satisfaction Towards Loyalty, Journal of The Korean Green Tourism Association, 16(4), 1-26.
  18. Kim, K., 2012, The effect of rural experience activity tourism on satisfaction and continuous participation, Journal of Hotel & Resort, 11(2), 239-257.
  19. Kim, K. H., Choi, Y. H. & ․Yoon, Y. S. 2015, A study on foreign tourists' rural destination selection attributes that affect travel satisfaction and destination loyalty, Korean Journal of Tourism Research, 30(3), 21-40.
  20. Kim, K. W., Yoo, K. m., 2010, The Effect Relationship Analysis of Rural Tourism Motivations and Rural Experiential Tourism Program Preference, Journal of Korean Society of Rural Planning, 16(2), 21-29.
  21. Kim, K. H. & Park, D. B., 2013, Structural Relationships among Selection Attribute, Satisfaction, and Loyalty of Local Specialty Products for Rural Tourists, Journal of Tourism Sciences, 37(1), 279-301.
  22. Kim, S. H. & Um, S. H., 2011, The Effect of Rural Tourists On-site Experiences on Satisfaction of Sevice Quality and Attitude Change Related to Rural Village, Korea Journal of Tourism and Hospitality Research, 25(3), 91-108.
  23. Kim, S. H., 2008, A Study of Impacts on Satisfaction & Changes of Attitude by Experiencing Activities of Rural Tourism, A Master's Degree Thesis of Gyung-Gi University.
  24. Kim, S. Y., Um, S. H., 2009, Analysis on Benefits Sought and Preference of on-site Activities based on Participation Motives of Rural Tourism, Journal of The Korean Green Tourism Association, 16(1), 17-37.
  25. Kim, Y. G., Yoo, G. J., Jo, J. H. & Jang, H. J., Activating The Green-Tourism through Surveying the Cognitions of Urban Citizens, Journal of Korean Rural Tourism Association, 8(2), 17-31.
  26. Lane , B.(1994). What is Rural Tourism. in B. Bramwell and B. Lane(eds) Rural Tourism and Sustainable Rural Development, Clevedon: Channel View Publications: 7 - 21
  27. Lee, H. H., Park, D. B. & Lee, M. S., 2006, Investigating Rural Tourist's Activity Preferences, The Journal of Culture & Tourism Research, 8(1), 305-326.
  28. Lee, G. J., Lee, H. H. & Song, B. H., 2007, Analysis on the Classification standards and Characteristics of Experience Program in Government Support Rural.Mountain Villages, Journal of Korean Society of Rural Planning, 13(3), 73-82.
  29. Lee, M. S., Park, D. B. & Yoon, Y. S., 2007, Service quality gap analysis toward rural tourist loyalty, Korea Journal of Tourism and Hospitality Research, 21(1), 411-422.
  30. Lee, H. H., Park, D. B. & Lee, M. S., 2006, Investigating Rural Tourist's Activity Preferences, The Journal of Culture & Tourism Research, 8(1), 305-326.
  31. Lee, S. H., Park, J. D. & Lee, E. J., 2008, The Analysis of Urban Residents' Willingness to pay for Agro-Tourism in Korea, Journal of International Forum of Northeast asia Tourism, 4(2), 155-168.
  32. Ministry of Agriculture, 2004, A Report on Survey of Citizen's' Preference for Rural Tourism, 28p.
  33. Min, Y. k. & Lee, Y. S., 2012, The Effects of Rural Tourism Selection Attributes on the Visitor's Satisfaction, Revisit and Recommendation, Journal of Travel Study, 33, 73-92.
  34. Moon, S. H., Park D. B. & Kim, K. H., 2009, Tourists" Preferences and Satisfaction of Tourism Activities in Rural Jeju, Journal of Agricultural Extension & Community Development, 16(4), 795-835.
  35. Oh, M. J., 2007, The effect of rural amenities and experience activities on rural tourism participation intention, Korea Tourism Research Association, 21(3), 213-226.
  36. Park, D. B., Lee, M. S. & Kim, J. S., 2004, Segmenting Rural Tourists on Farm Stay in Korea, Journal of Tourism Sciences, 28(2), 193-212.
  37. Park, S. I., 2004, A Report on Suvey for Citizens' Preference for Rural Tourism, Department of Agriculture of Korea.
  38. Ryu, S. M., 2003, Successful Strategies for Rural Tourism, Seoul: Baek-San Press.
  39. Shin, S. H., Yun, H. J., 2011, Re-visitation Choice Impacts of Consideration on Sustainable Tourism Development, Journal of the Korean Society of Rural Planning, 17(1): 59-65. https://doi.org/10.7851/ksrp.2011.17.1.059
  40. Song, W. G., Park, J. H. & Cho, Y. H., 2011, The Effects of Tourism Experience Component on the Intention of Continuous Interchange between Tourists and Rural Residents, Journal of Korea Academic Society of Tourism Management, 35(5), 255-276.
  41. Song, G. I., Kim, J. J., 2009, A Study on the Influential Relations of Rural Experience Tourism according to the Lifestyles of Tourists, Journal of the Korean Society of Rural Planning, 15(2): 111-120.
  42. Yoon, Y. S., Yang, J. I. & Jang, Y. L., 2013, A Segmentation of Rural Tourism Village"s Selection Attributes which affects Experience Programs Preferences and Behavior Intention in 6th Industry, Journal of Agricultural Extension & Community Development, 20(3), 755-775. https://doi.org/10.12653/jecd.2013.20.3.0755
  43. Yoon, Y. S., Ji, K. B., 2008, A Study Visitors' Preferences and Satisfaction in Rural Tourism Destination: Foucused on Rural Tourism Visitors in Kangwon Province, Journal of Hospitality and Tourism Studies, 10(1), 327-251.
  44. Yoon, Y. S., 2012, The Perceived Multi-function of Rural Tourism Resources Influencing on Travel Satisfaction and Destination Loyalty, Journal of The Korea Academic Society of Tourism and Leisure, 24(2), 269-287.
  45. Yoon, Y. S., Han, S. H. & Kim. Y. L., 2014, A Study of segmentation of Foreign Rural Tourists based on Rural Tourism Attitudes, and Satisfaction and Loyalty, Journal of the Korean Society of Rural Planning, 20(2): 115-126. https://doi.org/10.7851/ksrp.2014.20.2.115