• 한국의류학회지
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• 제22권8호
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• pp.1122-1131
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• 1998

The purpose of this study was to examine the effects of brand-related and corporate-realted knowledge on brand-name extension and corporate-name extension, respectively in fashion market. Here, it is designed into three types of brand and corporate awareness; 1) Higher brand awareness and corporate awareness, 2) higher brand awareness and lower corporate awareness, and 3) lower brand awareness and higher corporate awareness. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure evaluations of brand-name extension and corporate-name extension and brand-related and corporate-related knowledge in terms of familiarity, use experience, self-assessed knowledge, evaluation of attributes and attitude. Employing a sample of 621 women, data were analyzed by Multi-Regression analysis. Major findings of this study are summarized as follows; 1) In level of higher brand and corporate awareness, the evaluations of brand-name extension were influenced by corporate-related knowledge such as brand use experience, evaluation of brand attributes and brand attitude. Also, the evaluations of corporate-name extension were influenced by both brand-related knowledge such as brand attitude and corporate-related knowledge such as use experience of product awareness and lower corporate awareness, brand-related knowledge such as evaluation of brand attributes and brand attitude was identified as the important factor in the evaluations of brand-name extension. 3) In level of lower brand awareness and higher corporate awareness, corporate-related knowledge such as attitude toward corporate was identified as the important factor in the evaluations of corporate-name extension.

• 한국의류학회지
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• 제22권3호
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• pp.407-416
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• 1998

The purpose of this study was to examine the effects of brand knowledge on evaluations of brand extensions in fashion market. Here, consumer knowledge toward the parent brand was based on the brand and on the company which introduced the brand. The brand extensions were classified into brand-name extension and corporate-name extension. For this study, questionnaires were administered to 700 single women in twenties. The questionnaires were designed to measure brand extension evaluations and brand knowledge in terms of familiarity, use experience and self-assessed knowledge, evaluations of the attributes and attitudes based on the brand and corporate. Employing a sample of 621 women, data were analyzed by t-test. Major findings of this study are summarized as follows; 1) The higher the level of brand knowledge such as brand familiarity, brand use experience and self-assessed brand knoil- edge was, the higher positive effects were on the evaluations of brand-name extension. Also, evaluations of brand attributes and brand attitude positively influenced the evaluations of brand-name extension. 2) The higher the level of corporate knowledge such as corporate familiarity and use experience of product manufactured by the company was, the higher positive effects were on the evaluations of corporate-name extension. Also, evaluations of corporate attributes and attitude on corporate positively influenced the evaluations of corporate-name extension. These results demonstrate that positive knowledges and affects on the parent brand are transferred to its extended product through categorization process.

• Asia pacific journal of information systems
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• 제11권1호
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• pp.139-154
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• 2001

Recently, more firms have shown an interest in implementing knowledge management methods. However, few companies are capable of adopting knowledge management methods effectively to improve organizational performance because it is still unclear how these methods improve corporate performance. To find this relationship between knowledge management methods and organizational performance, this paper analyses effects of knowledge management methods on corporate performance empirically. 51 Korean firms are selected as a sample base for empirical tests. Knowledge management methods can be categorized into four styles; harmony, codification, personalization, and ignorance. For example, the emphasis of harmony style is on both knowledge reusability using information technologies and knowledge sharing through informal intimacy among employees. Corporate performance varies depending on styles. Harmony style is founded to be most effective for corporate performance. Personalization and codification styles don't show any difference. This outcome is in line with the general observation that both tacit knowledge and explicit knowledge are important for effective knowledge management.

• 한국콘텐츠학회논문지
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• 제13권11호
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• pp.845-855
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• 2013

오늘날과 같은 지식기반 산업에 있어서 지식은 기업의 경쟁력을 좌우하는 중요한 요인이라고 할 수 있다. 최근 국내 건설기업의 경우 기술력 제고와 정부의 부동산 규제정책에 따른 건설경기의 하락과 내수시장의 지속적인 불황으로 국내 외의 많은 불안정적인 요인들로 인해 어려움을 겪고 있다. 본 논문은 이러한 국내 건설업체들의 문제점을 해결하기 위해 기업조직이 보유한 조직지식의 속성이 조직 내 지식획득, 이전, 활용과 경영성과에 어떠한 영향을 주는지를 알아보고자 하는데 그 목적이 있다. 이를 위해 본 연구에서는 구조방정식 모형을 이용하여 국내 건설업체들이 조직지식 속성의 내부 요인들이 지식의 획득, 이전. 활용과 경영 성과에 어떠한 영향을 주는지를 실증분석 하였다. 본 연구의 결과 국내 건설업체들의 경우 기업지식의 속성이 지식획득, 이전, 활용에 유의한 영향을 미치며, 지식이전은 경영 성과에 유의한 영향을 미치는 것으로 확인하였다.

• International Journal of Quality Innovation
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• 제8권2호
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• pp.69-87
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• 2007

High-tech industries in Taiwan exist in an environment with diverse product requirements and intense cost reduction and information integration stress. They must develop new operational directions to increase industry competitiveness. Therefore, Taiwan's high-tech industries must continue R&D and creativity, establish knowledge sharing mechanisms and improve new product development (NPD) performance. This research analyzed and explored the influences of knowledge management (KM) and knowledge sharing mechanisms introduced by Taiwan's high-tech industries on new product development performance. The relationship between knowledge management capabilities and NPD performance is studied. This research considers the intervening industry and corporate position variables. Taiwan's high-tech industries have gradually entered the era of IT region integration and application with competitive advantage creation based upon core techniques. The in-depth study of knowledge management and knowledge sharing introduced by the high-tech industry revealed double meanings in academic and practical applications. The research results showed the following: (1) the stronger the knowledge management capabilities of Taiwan's high-tech industries, the more significant the NPD performance. (2) The better the knowledge sharing mechanism in Taiwan's high-tech industries, the more significant the NPD performance. (3) Corporate scale is not necessarily the critical factor in NPD success and the influence of corporate scale on NPD performance did not show significant differences. (4) The stronger the degree of leading corporate techniques, the more significant the NPD performance.

• 정보관리연구
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• 제34권2호
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• pp.89-105
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• 2003

세계적인 경쟁심화에 따른 기업의 경영환경 변화와 인터넷의 대중화로 표현되는 정보기술의 발전은 기업경영뿐만 아니라 기업내 정보센터의 업무환경에도 많은 변화를 요구하고 있다. 이러한 환경변화로 인하여 기업정보센터는 그 어느 때 보다도 조직내에서 존재가치를 입증해야 하는 어려움에 직면하게 되었다. 이에 따라 본 고에서는 기업정보센터를 둘러싸고 있는 기업의 경쟁환경이 어떤 것인지를 알아보고, 이러한 경쟁환경하에서 효율적인 기업정보센터의 운영방안이 무엇인지를 살펴보았다. 또한 국내외의 기업정보센터 중 기업내에서 그 가시성을 인정받고 활발한 정보활동을 수행하고 있는 정보센터의 사례분석을 실시하였다.

• 한국컴퓨터정보학회논문지
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• 제24권6호
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• pp.211-216
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• 2019

Knowledge sharing is safe to say that we have already embarked on knowledge-based global economy where knowledge is a decisive factor in global competition for corporations. So in the age of knowledge-based management, it is how we use knowledge that decides success or failure for corporations and the competitiveness of their countries at large as well. We did this research with the help of those who were working in ICT industry including manufacturing, tourism, and others. In this research, we looked into how project participants, organizational characteristic, and relational characteristic affect knowledge sharing and utilization, and what are the factors that have positive effects on corporate success. And all the factors presented in the research are found to have positive effects on the knowledge sharing and utilization. The factors appeared to have positive effects starting with project at first and then on corporate success at large.

• 지식경영연구
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• 제3권1호
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• pp.107-119
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• 2002

Under the current dynamic business environment, the corporate knowledge resources are becoming more complicated and diverse. In order to manage these resources effectively, it is necessary to develop an integrative metaschema which accommodates various characteristics of the resources. From this perspective, this paper proposes an integrative metaschema which can manage three types of knowledge resources: schematic model, hypermedia information, and document file. This metaschema can help store and reuse knowledge in a systematic and consistent way. Furthermore, it can support useful and flexible search logics. To demonstrate the usefulness of the metaschema, a prototype system and a real-life bank case are illustrated.

• 지식경영연구
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• 제10권3호
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• pp.1-16
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• 2009

Recent trends in business are characterized by recognition of the importance of knowledge assets. Especially, this phenomenon is receiving more momentum as our society goes digital rapidly. The concept of Knowledge Management has long been used as an effective way of restructuring the management process of a firm. In literature regarding knowledge management, a number of successful cases were reported, where knowledge-based management activities could dramatically enhance a firm's strategic performance for years. However, there exists very little research investigating the effect of knowledge management on corporate competitiveness. Researchers as well as practitioners need more rigorous results about such issues, especially how much the knowledge management strategic initiatives may have an influence on the firm's competitiveness. In this sense, we need an empirical study adopting statistical approaches due to the existence of abundant knowledge management case studies. To fill this research void, this study proposes a research model testing whether knowledge management activities could improve corporate competitiveness. We collected 321 valid questionnaires from participants in knowledge management activities in the tourism industry and applied a structural equation model. Empirical results showed that knowledge management activities have a positive impact on knowledge management efficiency and finally corporate competitiveness. We hope that this study will shed light on further rigorous studies considering tourism industry as a major strategic activity.

• 산업경영시스템학회지
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• 제42권3호
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• pp.242-251
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• 2019

The purpose of this study was to identify the relationship between complexity, tacit knowledge, know-how, perception, and perception on business performance, and to suggest management implications for corporate performance and organizational executives. Therefore, the implications of this study are as follows. First, corporate representatives and staff in charge of organization should be able to access various information and contents through various routes about the work of members of the organization, and should make efforts to freely communicate among members. Second, corporate representatives and organizational practitioners should consider using the traditional methods of communication within their work, but allowing more informed and inmates to do more off-the-job activities that can increase intimacy with each other. Third, corporate representatives and organizational practitioners should provide a situation in which they can acquire work knowledge in a variety of ways, but must devise communication methods to increase information sharing and information value among members. Fourth, corporate representatives and organizational practitioners should endeavor to provide employees with educational support, family invitation events, awards and bonuses, and compliments that will make them more interested in their work. Lastly, corporate representatives and organizational practitioners are encouraged to maintain effective communication, employee pride, etc., so that the concentration of work, achievement, quality and productivity of work, and high professionalism can be maintained. You will have to work hard.