• International journal of advanced smart convergence
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• v.10 no.4
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• pp.158-164
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• 2021

The purpose of this study is to analyze the structural relationship between customer's pleasure, customer satisfaction, switching cost, and relationship commitment using the fitness center and provide implications. Specifically, this study aims to investigate the effect of the degree of customer's awareness of pleasure on the relationship commitment through the medium of customer satisfaction and switching cost. For this purpose, the structural equation model was constructed based on the previous studies, and the exogenous variables were pleasure, and the endogenous variables were customer satisfaction, switching costs and relationship commitment. The subjects of this study were customers who used fitness centers in the metropolitan area. The sampling method for the sample survey was a total of 277 people using convenience sampling. 257 copies were used as final data except for 20 samples that were not appropriate for the study. The statistical program for data analysis was IBM SPSS Ver. 26.0 and Amos 21.0. The specific data processing method is as follows: First, frequency analysis was conducted to understand the general characteristics of the subjects. In order to verify the validity and reliability of the research tools, confirmatory factor analysis and reliability analysis were conducted. In order to understand the theoretical relationship between each variable, structural equation model was conducted. The results of data processing on the research model are as follows: First, the pleasure of the fitness center customers had a positive effect on customer satisfaction. Second, customer satisfaction had a positive effect on the switching costs. Third, customer satisfaction had a positive effect on the customer commitment. Fourth, switching costs had a positive effect on customer commitment.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.169-180
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• 2019

The purpose of this study is to verify the effect of perceived agile culture(empowerment, continuous learning, personal communication Intensification) on job performance(task, contextual, adaptive) and to explore the moderating effect of individual capability(knowledge, skill). For the empirical analysis, data were collected from convenient sample of 219 employees working at enterprise in China. The analysis of validity and reliability of variables and regression analysis were performed using SPSS 21. The results of this research as followed: firstly, the positive perceived agile culture and job performance were statistically supported. Secondly, the individual capability played as a partial moderator on the relationship between the perceived agile culture and the job performance. The factors that constitute the perceived agile culture can present the research directions for the transformation into the agile organization.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.389-401
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• 2019

The purpose of this study is to clarify the relationship between servicescape experience of visitors to professional baseball stadium, control perception on the spot, consumption emotion, and revisit intention. A total of 273 questionnaires were analyzed using SPSS 20.0 and AMOS 20.0. The validity of the data was verified through frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis. The hypothesis was verified by structural equation model analysis. First, servicescape has a statistically significant effect on control perception. Second, the control perception in the servicescape has a significant effect on the consumption emotion. Third, servicescape effected consumption emotion. Fourth, consumption emotion had a significant influence on the revisit intention. The results of this study suggest that visitors to baseball stadiums can induce revisit intention through positive experience of servicescape. The specific discussions and implications are described in the text.

• Journal of Digital Convergence
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• v.17 no.1
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• pp.457-465
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• 2019

This study was designed to develop a positive behavior support model for children in child care institutions. For this purpose, a demand survey for PBS was conducted with 55 child care institution staff members. 76% of the respondents responded that PBS is needed to prevent problem behavior and can be a good alternative for personality education, and approximately 70% responded that they are willing to implement PBS. The specifications of the model are suggested as follows. First, the preparation step would consist of establishing a support team, educating staff members about PBS, selecting expected behaviors, assessing the current baseline behavior, and setting up a universal PBS environment. The application step would consist of instructing social skills, implementing reinforcement, personal goal-setting and assessing behavior, educating trouble-making students, and monitoring. Finally, at the outcome assessment period, measuring the change in target behavior from the pre-intervention to the post-intervention stage, change in social skills and academic achievement, and social validity is suggested. It is expected that application of this model to children in child care institution will decrease problem behaviors of students, enhance desirable behaviors, and boost the staff members' efficacy.

• Journal of Digital Convergence
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• v.17 no.5
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• pp.385-390
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• 2019

This study aimed to identify the model fit of various versions of Performance Enhancement Attitude Scale (PEAS) developed for measuring quantitatively the attitude toward doping and to provide the information on Korean version of PEAS. One hundred and eighty elite athletic players participated in this study and they filled out 17 items PEAS under the supervision. And 17 items, 11 items, 9 items, 8 items and 6 items PEAS were analyzed by using confirmatory factor analysis. The result of this study showed that an 8 items PEAS was fit for Korean elite athletic players, and a 6 items PEAS was for adolescents, but insignificant. Therefore, further studies of the relationship between psychosocial factors and attitudes toward doping by using 8-items PEAS would provide precise and useful information for developing anti-doping strategy.

• Journal of Digital Convergence
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• v.17 no.10
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• pp.177-186
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• 2019

The purpose of this study is to enhance the understanding of consumer experience and behavior of Internet of Things (IoT) services and to provide practical implications through investigating the impact of benefits-cost factors and network externalities on consumers' adoption intention of IoT services. An online survey was conducted on general consumers in their 20s to 60s who were aware of the IoT services and 328 data were collected. Using SPSS 24.0, frequency analysis, correlation analysis, factor analysis, and hierarchical regression analysis were conducted. As a result, the level of consumers' IoT service experience in various contexts was examined, and entertainment, informativeness, loss of humanity, compatibility, and complementarity were found to have a significant effect on consumers' adoption intention of IoT services. This study suggests that strengthening network externality effects by increasing compatibility and complementarity is important in promoting consumers' adoption of IoT services. In future studies, it is necessary to adopt specific Internet of Things services to verify the validity of the models developed in this study.

• Journal of Digital Convergence
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• v.19 no.1
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• pp.141-149
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• 2021

Due to the rapid rise of artificial intelligence technology around the world, SW education conducted in elementary and secondary schools is expanding including AI education. Therefore, this study aims to present an AI education system based on 4P(Play, Problem Solving, Product Making, Project) that can be applied from kindergarten to high school. The AI education system presented in this study is designed to be applied in 4P-based Play, Problem Solving, Product Making, and Project 4 stages so that it can be applied by school age and step by step. The level was presented by dividing it into two areas: AI literacy and AI development. In order to verify the validity of the developed AI education system, the Delphi method was applied to 15 experts who had experience in SW education or AI education. The AI education system derived as a result of the verification will be able to contribute to the development of a content system for AI education at each school level in the future.

• Journal of Advanced Navigation Technology
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• v.25 no.3
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• pp.177-184
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• 2021

This paper proposes an assessment method using probability-based index for safe and successful underwater docking of autonomous underwater vehicles(AUVs) to the docking stations(DSs). The proposed method assesses the probability of docking according to the degree to which the state of the AUV is consistent with the state criteria for docking. The assessment is performed within a specific area considering the kinematic constraints and docking plans of the AUV. The assessment process is defining probability density function, calculating probabilities for reaching the docking station according to the difference to position and heading criteria, and computing the probability-based index in real-time. We verify the validity of the proposed method through analyzing the data acquired on operation test.

• The Korean Journal of Franchise Management
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• v.11 no.4
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• pp.31-44
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• 2020

Purpose: The purpose of this study is to examine the effects of CEO's self-determination on entrepreneurship, business performance (operational and financial performance). Also, this research provide some strategic insights for improving business performance. In the proposed model, self-determination consists of autonomy, competence, and relatedness, and entrepreneurship consists of innovation, initiative and risk sensitivity, and proactiveness. More specifically, this study proposes a framework that entrepreneurship and operational performance will play mediating roles between self-determination and financial performance. Research design, data, methodology: In this study, an online survey was conducted on SME CEOs for analysis, and a total of 122 samples were used. In the analysis process for hypothesis verification and evaluation, frequency analysis was first performed to identify the demographic characteristics of the respondents, and confirmatory factor analysis was conducted to assess the reliability and validity of the measurement model. In addition, a structural model analysis was conducted to examine the structural relationships between CEO's self-determination, entrepreneurship, and business performance (operational and financial performance) using SmartPLS 3.0. Results: The findings and summary are as follows. First, the autonomy of self-determination has a positive effect on entrepreneurship. Second, the competence of self-determination affects entrepreneurship and operational performance. Third, it affects the innovation, initiative and risk sensitivity of the CEO's entrepreneurship, and ultimately, its operational performance. The results show that the business performance of Start-up also increases when self-determination can be a factor in increasing entrepreneurship in three sub-dimensionalities. Conclusions: The conclusion of this study is that in order for SMEs to develop into a sustainable company by securing competitiveness after start-up, external motivation such as external help and support from the state (local government) is important, but competence and relationship, which are components of self-determination. The intrinsic motivation of the CEO may be more important. To this end, CEO's should prioritize learning for competency development, and the government should pay attention to providing various educational programs through establishment of education policies and education systems to enhance the competency of start-up CEO's.

• Asia-Pacific Journal of Business
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• v.10 no.3
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• pp.69-93
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• 2019

There is a growing interest in researching new leadership and efficient organizational management due to the changes and spread of Information Communications Technologies (ICT) related organizations. Therefore, the purpose of this study is to examine the effect of leadership on organization in ICT R & D, and to follow the relationship between coaching leadership, leader member exchange (LMX), emotional intelligence of leaders, and organizational effectiveness. In order to verify this research problem, a total of 310 people were surveyed from employees working in the ICT R & D field. Reliability analysis of the measuring tool was tested on 80 pilot surveys in advance, and the final 285 data were used for empirical analysis excluding 25 unsatisfactory responses. For analysis, SPSS 22.0 program and AMOS were used to analyze the reliability, validity, path analysis, and control effects of the measurement tools. The findings demonstrate empirically the positive relationship between LMX and organizational effectiveness on coaching leadership in ICT R & D. In addition, by empirically verifying the effect that the emotional intelligence of the leader regulates the relationship between LMX, organizational effectiveness, and coaching leadership, then emotional intelligence of the leader can be usefully applied in ICT R & D. Furthermore, the demand for more in-depth research on coaching leadership, LMX, and emotional intelligence of leaders, which positively affects organizational effectiveness, was identified as demand for ICT R & D is increasing and horizontal and interactive leadership is needed.