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http://dx.doi.org/10.14400/JDC.2019.17.10.177

Consumer Experience and Adoption Intention of Internet of Things Services: The Impact of Network Externalities  

Zhang, Minxin (Dept. of Consumer Science, Chungnam National University)
Lee, Jin-Myong (Dept. of Consumer Science, Chungnam National University)
Publication Information
Journal of Digital Convergence / v.17, no.10, 2019 , pp. 177-186 More about this Journal
Abstract
The purpose of this study is to enhance the understanding of consumer experience and behavior of Internet of Things (IoT) services and to provide practical implications through investigating the impact of benefits-cost factors and network externalities on consumers' adoption intention of IoT services. An online survey was conducted on general consumers in their 20s to 60s who were aware of the IoT services and 328 data were collected. Using SPSS 24.0, frequency analysis, correlation analysis, factor analysis, and hierarchical regression analysis were conducted. As a result, the level of consumers' IoT service experience in various contexts was examined, and entertainment, informativeness, loss of humanity, compatibility, and complementarity were found to have a significant effect on consumers' adoption intention of IoT services. This study suggests that strengthening network externality effects by increasing compatibility and complementarity is important in promoting consumers' adoption of IoT services. In future studies, it is necessary to adopt specific Internet of Things services to verify the validity of the models developed in this study.
Keywords
Internet of Things; Network Externality; Compatibility; Complementarity; Adoption Intention;
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