• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.251-264
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• 2016

The purpose of this study is to compose direction about mUC as a communication channel in the company. Recently, many companies have started to adopt or try to vitalize the use of mUC. This study starts from the viewpoint of communication which is the original purpose of SNS or mUC. The purpose and function of life-world are drawn based on Habermas' theory of communicative action. Firstly, this study will check on a difference in usage over the action and articulation between SNS and mUC. Secondly, this study will examine a difference of effect of life-world between SNS and mUC. Thirdly, to check that there is difference according to the user characteristics. The result is that there are differences about action and articulation but little differences of effect to the life-world between SNS and mUC. Also, there is difference according to the user characteristics. This study could contribute to compose direction when a company adopts or vitalizes mUC.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.293-301
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• 2017

Most new products not only suddenly disappear in the market but also quickly cannibalize older products. Under such a circumstance, retailers may have too much stock, and customers may be faced with difficulties discovering products suitable to their preferences among short life cycle products. To address these problems, recommender systems are good solutions. However, most previous recommender systems had difficulty in reflecting changes in customer preferences because the systems employ static customer preferences. In this paper, we propose a recommendation methodology that considers dynamic customer preferences. The proposed methodology consists of dynamic customer profile creation, neighborhood formation, and recommendation list generation. For the experiments, we employ a mobile image transaction dataset that has a short product life cycle. Our experimental results demonstrate that the proposed methodology has a higher quality of recommendation than a typical collaborative filtering-based system. From these results, we conclude that the proposed methodology is effective under conditions where most new products have short life cycles. The proposed methodology need to be verified in the physical environment at a future time.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.111-126
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• 2017

Korea came to see its first internet bank as 'K bank' obtained the digital-only banking license in December 2016. This paper suggests ways to foster internet banks of Korea in their early stage by analyzing the successful cases of overseas internet banks. The followings are the key success factors identified from those cases across Europe, Japan, China, and USA: Support from the related government authorities; Stable governance structure; Distinct business capabilities based on information & communications technology(ICT). These points lead to the following implications for Korean internet banks. Regulatory restrictions on owning and running internet banks should be lifted to facilitate innovation. Policies to support internet bank industry should be introduced as it is a vital part of the 4th industrial revolution. Finally, internet banks should strive to differentiate themselves by utilizing their ICT capabilities. Subjects of the further research hereafter should include the following: Analyzing the ongoing performance and developments of digital banks in Korea; Deriving success factors from the analysis; Assessing the influence and effects on financial market and economic environment.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.35-45
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• 2017

This study aims to explore the effect of quality factors and learning styles on users' satisfaction in e-Learning context. For this purpose, statistical methods such as reliability test, factor analysis, ANOVA, regression analysis were carried out using the survey data from university students. The quality factors of e-Learning were classified into contents, system, service, and interpersonal activities while learning styles were classified into positive-cooperative, self-directed, environmental-dependent, and passive styles. The results showed that each quality factors of e-Learning has a strong positive effect on user satisfaction, and self-directed group has higher satisfaction than other groups. Learning styles have moderating effects on the quality-satisfaction relationship, and especially, the group of passive learning style has a strong moderating effect on the interpersonal activities. Theoretical and practical implications and future research directions are drawn from these findings.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.147-158
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• 2017

The purpose of this study is to investigate the determinants of the SNS usage time depending on SNS motive of the youth workers. Although previous studies revealed that there are many motivations for SNS usage, it is not known which factors determine usage time of each SNS motive. In this study, we constructed the unbalanced panel data of the Korean Education & Employment Panel data. Among three different SNS motives such as information exchange, social networking, and fun pursuit, gender, physical health, extraversion, and conscientiousness affected the usage of SNS when the motivation was information exchange. When it was personal connection, the size of organization, education, physical health, subjective happiness, job satisfaction, neuroticism, and agreeableness did. When it was fun & interest, foreign company, status of children, subjective happiness, and job satisfaction did. Based on the findings, we discussed theoretical and practical implications.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.13-25
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• 2016

This paper analyses the impacts of the characteristics of policyholder and contract on the lapse of Voluntarily Insured Person in National Pension, using the recent lapse data from National Pension Service. The logistic regression model is used in examining lapse odds with several independent variables. The result demonstrates several hypotheses of the lapse behaviors. First, the lapse odds of men is lower than that of women. Second, the effect of age on lapse odds shows concave shave with the peak at 37. Third, insured period has a negative effect on lapse odds in entrants sample. Fourth, standard monthly income has little effect on lapse in either sample. Fifth, the lapse odds decreases as the expected benefit ratio increases. Sixth, 2013 pension bill resulted in the sharp increase of lapse odds and the effect was greater for entrants. Last but not least, spatial environment such as residence also affects the lapse behavior.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.173-182
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• 2016

AI (Artificial Intelligence) has attracted interest as a key element for technological advancement in various fields. In Korea, internet companies are leading the development of AI business technology. Active government funding plans for AI technology has also drawn interest. But not everyone is optimistic about AI. Both positive and negative opinions coexist about AI. However, attempts on analyzing people's opinions about AI in a quantitative way was scarce. In this study, we used text mining on SNS (Social Networking Service) to collect opinions about AI. And then we performed a comparative analysis about whether people view it as a positive thing or a negative thing and performed a comparative analysis to recognize popular key-words. Based on the results, it was confirmed that the change of key-words and negative posts have increased through time. And through these results, we were able to predict trend about AI.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.121-131
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• 2016

This research aims to analyze domestic articles related to entrepreneurship and elicit implications for future research. To this end, bibliometric analysis was conducted for the authors and titles of 1,887 articles published in the Korean Citation Index between 1997 and 2016. First, in the author analysis, Dae Yong Chung, Bong Sik Bin & Jeong Ki Park, and Sung Sik Bahn were noticeable in terms of the number of articles, the number of citation and the formation of the researchers' network. Second, in the title analysis, the characteristics of entrepreneurs and education in entrepreneurship, entrepreneurial strategies and case studies, the empirical analyses regarding entrepreneurial performance, investment in startups, and Korean IT companies were found to be the most active research fields. The results of this study can be used in selecting co-researchers and exploring research areas in the future.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.231-236
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• 2016

Currently, a traffic monitoring service using a surveillance camera is provided through internet. In general, if the user points a certain location on a map, then this service shows the real-time image of the camera where it is mounted. In this paper, we proposed the intuitive surveillance monitoring system which displays a real-time camera image on the map by warping with bird's-eye view and with the top of image as the north. In order to robustly estimate the road plane using camera image, we used the motion vectors which can be detected to changes in brightness. We applied a re-adjustment process to have the same directivity with a map and presented a user-friendly interface that can be displayed on the map. In the experiment, the proposed method was presented as the result of warping image that the user can easily perceive like a map.