• Title/Summary/Keyword: Content Creation Service

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Identifying Factors Affecting Behavioral Intent of Potential and Existing N-screen Service Users

  • Kwon, Bo-Ram;Ryu, Sunghan;Kim, Young-Gul
    • ETRI Journal
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    • v.37 no.2
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    • pp.417-427
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    • 2015
  • With recent advances in media technology, the creation of a relatively new service, N-screen, has been realized. N-screen provides seamless connections among various media and enables users to enjoy entertainment content at any time and any location. With such recent advances comes opportunity; therefore, for those N-screen service providers who have established an early edge in the ICT industry, it is imperative that they maintain this and stay ahead of the ensuing competition. In this context, the objective of this study is two-fold; first, we aim to find factors influencing the behavior of existing and potential N-screen service users, and then second, to examine the differences in how these factors operate within the two user types. The results of this study show that the perceived value and subjective norm are important influencers in both user types. However, price fairness and innovativeness are only influential on the attitude and intention of potential users, while some aspects of media usage have only significant influences on the behavior and loyalty of existing users. Based on these results, we provide some implications for both researchers and practitioners who wish to better understand the nature of N-screen users.

The Effects of Educational Satisfaction on Job Satisfaction and Organizational Commitment of Hair Beauty Service Employees -using leadership of chief managers as a mediator (미용서비스교육이 헤어미용종사자의 고객지향성과 직무성과에 미치는 영향)

  • Seo, Sun-Min;Ko, Kyoung-Sook
    • Journal of Convergence for Information Technology
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    • v.12 no.4
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    • pp.316-327
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    • 2022
  • This study empirically analyzed the effects of beauty service training on customer orientation and job performance of beauty industry workers. First, as a result of the study, there were differences in service training, customer orientation, and job performance according to general characteristics, and service training showed significant differences in age, highest level of education, work experience, and number of employees, job performance in age, work experience, and number of employees, and job performance in age, academic background, work experience, and number of employees. Secondly, it was identified that service training makes a significant effect on customer orientation, the factor that makes the greatest effect on customer orientation among sub-factors of service training is educational content, and it can be seen that customer orientation increases when educational content, educational instructor, and educational environment are higher. Thirdly, it was identified that service training and customer orientation make a significant effect on job performance. hese research results show that the better the educational environment, instructor, and educational content of beauty industry workers, the higher the customer-oriented service, leading to the creation of loyal customers and can improve job performance as well.

U-Commerce in Service Space : Business Model Analysis and Case Study (서비스 공간에서의 유비쿼터스 상거래 비즈니스 모델 분석 및 사례연구)

  • Lee, Hyun-Seok;Lee, Kyoung-Jun
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.45-61
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    • 2008
  • Previous U-Commerce researches have dealt with the business support systems for traditional commerce space such as real world shopping malls. This paper investigates U-Commerce business models in service space. The McDonald's Touch-Order case is analyzed from business model perspective and the Media-Embedded Place business model is introduced as a U-Commerce business model for value creation in service space. The media-embedded place business model attaches auto-identification tags to tables or billboards, triggers commercial transaction through the tags, and shares the revenues and the incentives among the place owners and commerce/content providers. This paper analyzes its scenario and applications and illustrates the profitability analysis using so-called 'tag evaluation model'.

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A Study on Video Content Application Based on Mobile Device Platform in China (중국의 Mobile Device Platform 기반 영상콘텐츠 Application 연구)

  • ShI, Yu;Chung, Jean-Hun
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.433-438
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    • 2019
  • In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.

A study on how to build a successful education platform business model based on customer needs and wants : focusing on the business model canvas (고객 욕구 기반 성공적인 교육 플랫폼 비즈니스 모델 구축 방안에 관한 연구 : 비즈니스 모델 캔버스 중심으로)

  • Heedong Hong
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.3
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    • pp.451-459
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    • 2024
  • Recently, the size of the online education service market has been growing, but the B2C platform education service market, where companies take the lead in creating content and consumers consume the content, has become widespread. This makes content creation rigid and may have limitations in creating at various levels. This Study newly establishes the concept and type of customer needs, wants, innovation, and platform business, and presents new start-up success factors in all fields of platform business start-up and a standard diagnostic process for the possibility of platform start-up success. Through the presented process, customers, core activities, and value proposition factors can be derived. Finally, a business model for starting a C2C platform for elementary, middle, and high school education is built centered on the business model canvas.

Design of Network-adaptive Transmission Architecture for Guaranteeing the Quality of Virtualization Service (가상화 서비스의 QoS 보장을 위한 네트워크 적응적인 전송 구조 설계)

  • Kim, Sujeong;Ju, Kwangsung;Chung, Kwangsue
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.17 no.7
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    • pp.1618-1626
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    • 2013
  • Virtualization service processes all operation including the data creation, storing, and disposal in a server and transmits processed data as the streaming media form. Therefore, client can use the same environment as the traditional desktop environment without considering the type of device. Virtualization service should consider not only the video quality but also the delay bounds and continuity of video playback for improving the user perceived Quality of Service(QoS) of streaming service. In this paper, we propose a network-adaptive transmission architecture that focuses on guaranteeing QoS requirements for virtualization service. In order to provide those, the proposed architecture have the transmission rate adaptation function based on available bandwidth and the content bit-rate control function based on sender buffer state. Through each function, proposed architecture guarantee the delay bounds and continuity of virtualization contents playback. The simulation results show that proposed network-adaptive transmission architecture provides a improve performance of throughput and transmission delay.

A Study on the Development of Public Digital Signage Services (공공 디지털 사이니지 서비스 개발 연구)

  • Ahn, SungHee
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.185-196
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    • 2021
  • This study is based on the 'National Pilot Project on Digital Signage in Sejong Special City', one of the pilot projects initiated by the Ministry of Public Administration and Security. This project was an attempt to present the digital signage as a 'public service content platform' integrated with smart technologies. This study suggests that the planning strategy for placing public service contents on digital signage platform should focus on interests of local communities or users rather than high-tech suppliers of digital signage. In consideration of growing needs for smart technology-based public service, this study concentrates on the strategy for developing 'public digital signage services'. In addition, 'digital signage service tools' were designed to easily establish or execute the strategy. The aim of this study is developing the strategy to make digital signage a public cultural service platform as well as a digital advertisement tool. The final goal of this study is to demonstrate public value creation performance of the 'Revitalisation Project of Sejong City's Commercial Districts', which was possible thanks to the proactive involvement of citizens coupled with progressive utilization of interactive media.

A Study on the Strategy for Implementing Effective Web Contents Management System (효율적인 웹 컨텐츠관리 시스템 구축방안에 관한 연구)

  • 김성희
    • Journal of Korean Library and Information Science Society
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    • v.32 no.2
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    • pp.365-385
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    • 2001
  • This study examines the concept of contents and contents management. This study, then, analyses contents management systems in terms of contents creation, storage and service. Finally, it suggests some recommendations for implementing contents management systems. The suggestions of the study can be used for implementing effective Web content management in the future.

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A study on the total marine tour "Platform Company" based on Social Network Service (SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구)

  • Lee, Nam-Kyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.78-79
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    • 2011
  • Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

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Automated Video Clip Creation Using Time-based Social Bookmark Clustering (소셜 북마크의 시간 정보 클러스터링을 이용한 비디오 클립 생성 자동화)

  • Han, Sung-Hee;Lee, Jae-Ho;Kang, Dae-Kap
    • Journal of Broadcast Engineering
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    • v.15 no.1
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    • pp.144-147
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    • 2010
  • Recently the change of content consumption trend activated the social video sharing platform and the video clip itself. There have been intensive interests and efforts to automatically abstract compact and meaningful video clips. In this paper, we propose a method which use the clustering of the bookmark data created by collective intelligence instead of using the video content analysis. The partitional clustering of points in 2-dimensional space derived from the bookmark data make it possible to abstract highlights effectively. The method is enhanced by the 1-dimensional accumulated bookmark count graph. Experiments on the real data from KBS internet service show the effectiveness of the proposed method.