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http://dx.doi.org/10.14400/JDC.2019.17.10.433

A Study on Video Content Application Based on Mobile Device Platform in China  

ShI, Yu (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Publication Information
Journal of Digital Convergence / v.17, no.10, 2019 , pp. 433-438 More about this Journal
Abstract
In this paper, the write analysis the application of basic video content of Mobil Device Platform in China and studies the future development scheme. According to the survey, as of 2019, 78% of Chinese total population is the Internet service users and application software users. Mobile Device Platform is independently developed to provide video content application services, which already have 640 million video application users from 2013 to the present. 65% of users install and use more than two video content applications. In China TikTok, Kuai Shou, MeiPai and other video content applications, not only can easily achieve simple user interface and users can directly shoot video content. These production functions is different from YouTube, a famous video platform in the United States. In the video platform market, the core competitiveness is content creation. In the future, the integration of video content of VR, AR and other video projects will expecte to further activate the video platform market.
Keywords
China; Video Content; Mobile Platform; Application; PGC; UGC;
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Times Cited By KSCI : 3  (Citation Analysis)
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