• Title/Summary/Keyword: Consumer Life cycle

Search Result 100, Processing Time 0.03 seconds

Analysis of factors which affect Customer Satisfaction through Life cycle of Residence (주거 Life-cycle상에서 고객만족도에 미치는 영향요인 분석에 관한 연구)

  • Choi, Jeong-Phil;Kim, Jeong-Hak;Kim, Jae-Jun
    • Journal of the Korea Institute of Building Construction
    • /
    • v.8 no.6
    • /
    • pp.99-105
    • /
    • 2008
  • Resent, requirement of residents is socially increasing for apartment. Apartment housing os developed to reduce the housing shortage caused by urbanism after industrialization in Korea. The Purpose of this study is to analyze the casual relationships of housing satisfaction, living Life-Cycle on all residents of apartment housing. This study develops a theoretical model based on the previous studies, and testifies the hypothesis through analyzing to questionnaires form 643 residents of apartment housing. Then, the data were analyzed by SPSS12+ program package in terms of frequency, correlation analysis and multiple regression analysis. The results of this study is summarized as the followings: The perceived quality had positive effects on the factor of living Life-Cycle and housing satisfaction. Finding of this study can provide valuable information for a criterion of decision making to consumer and a marketing strategy of housing construction company.

Study of Garlic's Carbon Footprint though LCA (전과정평가를 통한 마늘의 탄소배출량 산정연구)

  • Yoon, Sung-Yee;Kim, Young-Ran;Kim, Tae-Ho;Park, Jin-Hyun;Ahn, Sung-Woo
    • Korean Journal of Organic Agriculture
    • /
    • v.20 no.2
    • /
    • pp.161-172
    • /
    • 2012
  • This study was carried out to estimate carbon footprint and to establish of LCA of garlic production system. We have case study in cultivate garlic 1 kg calculate in carbon footprint. LCA carried out to estimate carbon footprint and to establish of LCI (life cycle inventory) database of garlic production system. The data is from Research of Farmer's income in 2010 (RDA, 2011), and used Pass (5.0.0) program. The value of fertilizer, amount of pesticide input were shown the environmental effect and direct emission. Carbon footprint in agriculture guarantees the choice right the consumer to choose the lower carbon goods. Its can make to strengthen of agriculture and food industry's reduction effort of $CO_2$. Nowadays consumer requests food's safety and environment friendly process. Carbon footprint also needs consumer's relief and incentives.

Estimation of Carbon Footprint in Cherry-tomato Production System and Carbon Labelling in Agriculture Product (시설방울토마토의 생산과정에 있어 탄소배출량 산정과 농산물의 탄소라벨링)

  • Kim, Young-Ran;Yoon, Sung-Yee
    • Korean Journal of Organic Agriculture
    • /
    • v.19 no.3
    • /
    • pp.291-308
    • /
    • 2011
  • This study was carried out to estimate carbon footprint and to establish of LCA of cherry-tomato production system. I have case study in cultivate cherry tomato (1 kg) calculate in carbon foot print. LCA carried out to estimate carbon foot print and to establish of LCI (life cycle inventory) database of cherry tomato production system. The data is from Research of Farmer's income in 2007 (RDA, 2008), and used Pass (4.1.3) program. The value of fertilizer, amount of pesticide input were show the environmental effect and direct emission. Carbon foot printing in agriculture guarantee the choice right th consumer th choose the row carbon goods. Its can make to strengthen of agriculture and food industry's reduction effort of $CO_2$. Nowadays consumer request food's safety and environment friendly process. Carbon foot printing needs consumer's relief and incentives.

A Study on the Problems in the Consumption Life of Household Over Family Life Cycle (가족생활주기에 따른 가계의 소비생활문제에 관한 연구)

  • 홍향숙;이기춘
    • Journal of Families and Better Life
    • /
    • v.7 no.1
    • /
    • pp.1-14
    • /
    • 1989
  • The purpose of this study was to identify the problems in the consumption life of household over the family life cycle so that they would support to select the consumer education subjects and the establish the long-term household plan. For these purposes, a survey was conducted using questionnaire. The data used in this study included 562 homemakers living in Seoul. Statistics used for data analysis were frequency distribution, Mean, Percentile, One-way Anova, Scheffie-test, Multiple Classification Analysis. Major findings were as follows; 1) In the level of the problems in the consumption life of household, housing problem, durable goods problem, healthy-medical problem and child education problem area were in the low level. Leisure problem and properties management problem area were in the high level. 2) The problems in the consumption life of household differed significantly over the family life cycle. 3) When controlling family monthly income and education level of husband was compared with not-controlling them, the influences of family life cycle on the problems in the consumption life were as follows. (1)At housing problem area, the effect of the FLC was higher in controlling them than not-controlling them. (2) At other problems the effects of the FLC was lower or same in controlling them than not-controlling them.

  • PDF

A Study on the Family Decision Making and Choice Behavior of Family Dining out From a Family Life Cycle Perspective : Family Restaurant Study (가족 생활주기에 따른 가족외식 구매결정 과정에서 가족 구성원의 영향력과 외식선택 속성에 관한 연구 -패밀리 레스토랑을 중심으로-)

  • Chae, Sin-Seok;Lee, Eun-Su;Choe, Seung-Man
    • Journal of Applied Tourism Food and Beverage Management and Research
    • /
    • v.17 no.1
    • /
    • pp.1-20
    • /
    • 2006
  • The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.

  • PDF

The Saving Decision of Female-Headed Households in the U.S.: A Comparison of Different Life Cycle Stages (미국 편모가계의 저축결정 요인에 관한 연구: 가족생활주기에 따른 비교)

  • 차경욱
    • Journal of the Korean Home Economics Association
    • /
    • v.41 no.6
    • /
    • pp.91-104
    • /
    • 2003
  • Using the 1998 Survey of Consumer Finances(SCF), this study examined the factors associated with the probability of saving by female-headed households in the U.S, and investigated how these factors differ by life cycle stages. Age of children, age of female householders and their retirement status were used to categorize three life cycle stages: first stage - have at least one child under age 18; second stage - under the age of 62 and have no children under age 18; third stage - over the age of 62 and retired. Logistic regression analysis results indicated that those with higher education and income and who were White were more likely to save. An interactive model showed that life cycle stages were significantly related to saving decisions. Female-headed households in the first stage or the third stage were less likely than those in the second stage (reference group) to save. For female-headed households in the first stage and the third stage, the amount of income had significantly positive effects on the decision to save. Also, in the group of households in the first stage, the receipt of welfare assistance increased the probability of saving.

A Study on Brand Identity Revitalization for Aging Brand (노후화된 브랜드의 브랜드 아이덴티티 재활성화(Revitalization)를 위한 연구)

  • Koo, Yoo-Ri
    • Archives of design research
    • /
    • v.19 no.5 s.67
    • /
    • pp.335-350
    • /
    • 2006
  • Due to the development in industrial technology, changes in consumer behavior and aggravating competition within the industry, it is growing only harder every day to build up a strong brand power. Besides, a brand is supposed to age as time goes by, following a brand life cycle, as it is not a solid, immutable asset but something of a living creature. Therefore, self-renovation and revitalization efforts are needed, in order to incessantly confirm the self existence through the relationship with the consumer. In sum, revitalization operation is needed to renew a brand that has grown trite in the passage of time or due to the change in market condition, so as to bring it back anew to the consumers. This study did not stop at measuring the effect of a design renewal as a short-term assignment, but focused on the long-term brand management following the brand life cycle and aimed to define the effective timing and method of revitalization by comprehending the analysis results of consumer consciousness by analyzing the successful cases of brand revitalization and selecting the research analysis targets. As a result, this study proved that a properly-timed brand revitalization efforts in order to cope in advance with predictable changes in environment, can significantly prevent any drop of brand equity from occurring and then extend the brand life cycle. Also, this study could find that a brand revitalization is not a mere concept of a strategy for a short-term sales increase, but should be a long-term strategy to manage a brand, which must be practiced continuously in the time when the brand life cycle curve starts to fall. This research could also confirm that a superficial design renewal, which changes only the packaging of a brand, peformed in short-term haste, is not of help at all.

  • PDF

A Baseline Study on Housewife-Consumer Education in the Information Society (지식정보화 사회의 주부소비자교육을 위한 기초연구)

  • Kim, Seon-Mi
    • Korean Journal of Human Ecology
    • /
    • v.13 no.3
    • /
    • pp.425-440
    • /
    • 2004
  • This study was conducted to provide a foundation for housewife-consumer education programs appropriate in the information society. For this purpose, the authors reviewed existing literature, analysed consumer counseling cases, and conducted focus group interviews. The need for housewife-consumer education was illustrated, and desirable educational contents and methods were proposed. The existing housewife-consumer education programs did not work effectively because the contents were too general, and mostly structured with non-interactive one-way lectures. More effective programs should be designed to accomodate the educational purpose and contents which fitted with the specific needs of housewives as the representatives of the family consumer units. It should also take the family life cycle stages into consideration. The education programs would work better when they were oriented more toward actively participating, locally-based spontaneous small-groups.

  • PDF

Product Life Cycle in view of Market Risk Management (Market Risk Management 관점에서 본 Product Life Cycle)

  • Shin, On-Myung;Kim, Young-Ei
    • Journal of Distribution Science
    • /
    • v.7 no.1
    • /
    • pp.91-104
    • /
    • 2009
  • The Purpose of this study is to reveal interactive relation between Product Life Cycle and Market Risk Management. PLC analyzes consumer buying behavior, volatility of price and sales at market place from the viewpoint of Marketing so that company can improve management result. This study is attempt to analyze PLC from a comprehensive and integrating angle by using MRM. In order to find out relationship between two theories, this study is an extraction of the factors that affects the management result commonly on PLC and MRM. Then, this study analyzes the factors of PLC from the viewpoint of MRM. The result shows that the factors of PLC and MRM have relation with in terms of volatility of price, trade risk and market share.

  • PDF