A Study on the Family Decision Making and Choice Behavior of Family Dining out From a Family Life Cycle Perspective : Family Restaurant Study

가족 생활주기에 따른 가족외식 구매결정 과정에서 가족 구성원의 영향력과 외식선택 속성에 관한 연구 -패밀리 레스토랑을 중심으로-

The family life cycle is a useful indicator of consumer behavior, as well as the family life cycle concept utilizes a combination of demographic and socioeconomic variables that best explains the changes in the construct of the family. The family decision-making research has frequently examined role relationship between husband and wife across stages and sub-decisions. The objective of this research is to measure children and parents' perceptions of the influence of the decision-making process for a family dining-out experience, and to determined the customers' choice behavior of restaurants according to isolated factors underlying the important attributes of the restaurants, and finally authors applied a market segmentation approach by capturing customers' preference of restaurant attributes in family dining-out situation and to investigated influence of the family decision making for family dining out in family life cycle. For practitioner, marketing implications are provided and recommendations for future research are also discussed.