• Title/Summary/Keyword: Consumer's selection

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A Study on Trust in U.S., Antinomic Acceptance toward U.S. Beef and Changes in the Amount of Beef Consumption (미국 신뢰 정도와 미국산 쇠고기에 대한 이율배반적 수용 태도 및 쇠고기 소비량 변화에 관한 연구)

  • Kim, Dong-Jin;Kim, Gi-Jin;Kwon, Yong-Ju
    • Culinary science and hospitality research
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    • v.15 no.1
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    • pp.254-270
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    • 2009
  • As consumers are becoming more conscious about food safety and high quality standards, they are getting more interested in influencing the food policy-making process. Triggered by FTA (Free Trade Agreement) ratification between the Republic of Korea and the U.S. in 2008, a sharp conflict was created in importing U.S. beef between the government of Republic of Korea and its people. Food selection is known as a complex mental process of consumers, which incorporates social and cultural values, personal tastes, and other psychological factors. This study utilized the concept of antinomy which was signified by Immanuel Kant in his thesis. The concept of antinomy indicates a contradiction between conclusions which seem equally logical, reasonable or necessary. This study is designed to investigate the changes in the amount of beef consumption among Korean consumers after the Republic of Korea resumed U.S. beef imports and the impact of a consumer's trust in the U.S. on his/her antinomic acceptance. Also, it examined the effects of antinomic acceptance and whether a consumer is a potential restaurateur or a general consumer on the changes in the amount of beef consumption.

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Counting What Will Count: How to Empirically Select Leading Performance Indicator

  • Pauwels, Koen;Joshi, Amit
    • Asia-Pacific Journal of Business
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    • v.2 no.2
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    • pp.1-35
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    • 2011
  • Facing information overload in today's complex environments, managers look to a concise set of marketing metrics to provide direction for marketing decision making. While there have been several papers dealing with the theoretical aspects of dashboard creation, no research creates and tests a dashboard using scientific techniques. This study develops and demonstrates an empirical approach to dashboard metric selection. In a fast moving consumer goods category, this research selects leading indicators for national-brand and store-brand sales and revenue premium performance from 99 brand-specific and relative-to-competition variables including price, brand equity, usage occasions, and multiple measures of awareness, trial/usage, purchase intent, and liking/satisfaction. Plotting impact size and wear-in time reveals that different kinds of variables predict sales at distinct lead times, which implies that managerial action may be taken to turn the metrics around before performance itself declines.

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A Study on the Optimization of Quality Cost for Product Liability (제품책임(製品責任)을 위한 품질비용(品質費用) 최적화(最適化)에 관한 연구(硏究))

  • Go, Bok-Su;Jo, Nam-Ho
    • Journal of Korean Society for Quality Management
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    • v.18 no.1
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    • pp.116-128
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    • 1990
  • Consumer's demand level for products and goods selection power is considerably improved. The pressure of loss compensation is also being accelerated by products which bring damage on property. The producer prevents the loss from causing poor products and considering the quality cost allotment in these circumstances. That is to say, producer should be concerned with the strategy of product liability prevention instead of passive defence policy. This paper intends to estabilish the optimum quality cost in considering product liability, and present the correlation of quality cost elements and multiple regression analysis. It can utilized in qualitycost and budget planning.

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A Study on the Changed Lives of Customers Visiting Korean Restaurants from (웰빙 이후 외식 소비자들의 생활 성향 변화에 대한 연구 - 한식당을 중심으로 -)

  • Jeon, Jung-Won
    • Culinary science and hospitality research
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    • v.11 no.1
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    • pp.87-104
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    • 2005
  • A lifestyle changes according to environment. It appears more in the dietary life connected with the necessities in life. This study is executed empirically through the questionnaire that consists of selection attribute and variables connected with "well-being" that is examined in empirical analysis. It was carried out for 20 days from July 15 to August 5, 2003 with the customers who live in Seoul and the suburbs. With collected data, there were frequency analysis and factor analysis, reliability analysis using SPSS 10.0 packages, and T-test and ANOVA were enforced for the verification of differences between demographic elements with each factor. The result indicates that the inclinations of customers changed from the "well-being" trend have four factors: health consideration factor, food materials factor, cooking factor, and habit factor. And the housewife group shows the great changes in habit factor. In case of the changes according to incomes, the larger income earners tend to consider health more. In conclusion, people came to prefer the healthy Korean style food from the well-being trend.

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Analysis of Important Factors for Value Engineering in Highway Construction (도로건설에서 가치공학을 위한 중요인자 분석)

  • 임영문;최요한
    • Proceedings of the Safety Management and Science Conference
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    • 2002.11a
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    • pp.17-23
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    • 2002
  • Value can be defined as function divided by cost. The ultimate goal of VE (Value Engineering) is to simultaneously reduce cost and to enhance function in given projects. In general, there are eight phases (Selection, Investigation, Speculation, Evaluation, Development. Presentation, Implementation, and Audit) to perform VE. This paper presents analysis of important factors for VE in construction fields using QFD (Quality Function Deployment) technique. QFD was introduced in 1972 to help design supertanker in Mitsubish's shipyards in Kob, Japan and formally defined by the American Supplier Institute in 1987 as a system for translating consumer requirements into appropriate company requirements at every stage, from research, through product design and development, to manufacture, distribution, installation, and marketing, sales and services. The objective of this paper is to provide and analyze the trend on the viewpoint of efficient value engineering of field workers. The data are collected by questionnaires. The samples for this study are chosen from 13 companies in Korea during 2 months (2002. 7 ∼ 2002. 8). The results of this study will play an important role not only for the efficient value engineering but also for preparing of life cycle cost analysis.

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The Influence of Importance Factors Affecting Ethnic Food Restaurant Selection upon Overall Satisfaction (에스닉 푸드 레스토랑 선택속성의 중요도가 전반적 만족도에 미치는 영향)

  • Kim, Eun-Hee;Kim, Ji-Hyun;Hong, Wan-Soo
    • Korean journal of food and cookery science
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    • v.30 no.3
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    • pp.360-367
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    • 2014
  • This study analyzed the Importance-Performance Analysis of selective attributes of Ethnic Food Restaurant. A total of 369 questionnaires were analyzed. Five factors were obtained from factor analysis of Importance variance of selective attributes of Ethnic food restaurant: Factor 1 "Quality", Factor 2 "Service", Factor 3 "Physical environment", Factor 4 "Uniqueness", Factor 5 "Health". Also, "Quality", "Physical environment", "Uniqueness" factors influenced overall satisfaction. In addition, according to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'Sanitation that comfort hospitality', 'Level of service' and 'Price'. These results suggest that when customers select Ethnic food restaurant, they consider 'food price' and 'food quality'. Therefore, manager of ethnic food restaurant should take these improvement factors into consideration in order to meet consumer's expectations.

Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention (레스토랑 선택속성과 대기시간에 따른 고객감정이 재방문의도에 미치는 영향)

  • Lee, Jeongeun;Choi, Jinkyung
    • Journal of the Korean Society of Food Culture
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    • v.34 no.4
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    • pp.432-439
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    • 2019
  • The purpose of this study is to measure the effect of customers' waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers' revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach's alpha, correlation, t-tests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers' revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.

Preparation and Construction Method of Polymer tile Adhesive for Reducing tile Defects (타일하자 저감을 위한 폴리머계 타일접착제 제조 및 시공방법)

  • Cho, Yong-Kwang;Jeon, Jin-Ho;Park, Chang-hwan;Jo, Sung-Hyun
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2021.05a
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    • pp.183-184
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    • 2021
  • Defects such as falling and cracking of tiles installed in the bathrooms of apartment houses are frequently occurring. Therefore, in order to solve this problem, the A/S cost of construction companies and consumer complaints are increasing. The causes of tile defects include problems such as the selection of tile adhesive and lack of adhesive strength, the carelessness of the installer, the base surface, and the absorption rate of the tile. Therefore, in this study, an adhesive construction method using tile adhesives with high resistance to deformation of floors and tiles was studied. In addition, the properties and construction methods of tile adhesives were evaluated.

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A Study on the Determinant Attributes for Developing Korean-Style Industrial Tourism (한국형 산업관광 활성화를 위한 선택속성에 대한 연구)

  • Kim, Do Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.7 no.4
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    • pp.149-157
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    • 2012
  • This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

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The Factorial Structure Analysis of the Criteria on Clothing Selection (의복선택기준에 관한 요인구조분석 -서울시내 주부를 중심으로-)

  • Park Eun Joo;Lee Eun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.6 no.2
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    • pp.49-55
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    • 1982
  • The purpose of this study was to analyze the factorial structure of the criteria on clothing selection. Data were obtained from 219 housewives in Seoul. 95 likert type questions were selected from the existing questionnaires and from the open end questions. The items were analyzed for discriminating power, followed by the factor analysis. 57 items were subjected to the principal component analysis with orthogonal rotation after extraction of 5 major factors. 47 items were found to be significantly loaded to at least one of the five factors. The factors had the following characteristics: Factor I. The persons scoring high on this factor would invest time and energy in their clothes to achieve their image and individuality. They were interested in clothes, appearance and fashion. Factor II. The persons scoring high on this factor were more concerned about the practicality of clothing, such as ease-of-care, comfort, texture and quality of fabric. They would not select the clothes which soiled easily and would not perform as expected. Factor III. High scores on this factor were associated with the eagerness to get the cloth-ing value for the money. They would make a long plan to buy an expensive clothing and choose a unique clothing regardless of fashion. Factor IV. A high score on this factor was suggestive of modesty. They were willing to buy inconspicuous clothes, such as dark or muted colors, small prints and conservative styles. Factor V. High scores on this factor were characterized by the desire for conformity and approval of their friends. This result may be used to develop an instrument to measure the criteria on clothing selection of consumer.

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