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http://dx.doi.org/10.7318/KJFC/2019.34.4.432

Effectiveness of Restaurant Attributes and Consumer Emotions regarding Waiting Time on Revisit Intention  

Lee, Jeongeun (Department of Culinary Arts, Foodservice management Major, Woosong University)
Choi, Jinkyung (Department of Culinary Arts, Foodservice management Major, Woosong University)
Publication Information
Journal of the Korean Society of Food Culture / v.34, no.4, 2019 , pp. 432-439 More about this Journal
Abstract
The purpose of this study is to measure the effect of customers' waiting time on their revisit intention through their emotion. Also this study assessed the effect of restaurant selection attributes on consumers' revisit intention in Korea. This study used experimental scenario questionnaires for collecting data. Frequency analysis, Cronbach's alpha, correlation, t-tests and multiple regression analysis were assessed using SPSS. Customers preferred taste, sanitation and service when selecting a restaurant to dine out. The results of this study found that there were no significant differences between positive and negative emotions due to waiting time. Findings of this study suggested that waiting time, convenience, nutritional value, and emotion influenced consumers' revisit intention. Therefore, reducing waiting time and providing proper service will help consumers have positive emotions to return to dine at a restaurant.
Keywords
Waiting time; positive emotion; negative emotion; restaurant revisit intention;
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