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http://dx.doi.org/10.9724/kfcs.2014.30.3.360

The Influence of Importance Factors Affecting Ethnic Food Restaurant Selection upon Overall Satisfaction  

Kim, Eun-Hee (Dept. of Food Management & Nutrition, Sangmyung University)
Kim, Ji-Hyun (Dept. of Human Environmental, Sangmyung University)
Hong, Wan-Soo (Dept. of Food Management & Nutrition, Sangmyung University)
Publication Information
Korean journal of food and cookery science / v.30, no.3, 2014 , pp. 360-367 More about this Journal
Abstract
This study analyzed the Importance-Performance Analysis of selective attributes of Ethnic Food Restaurant. A total of 369 questionnaires were analyzed. Five factors were obtained from factor analysis of Importance variance of selective attributes of Ethnic food restaurant: Factor 1 "Quality", Factor 2 "Service", Factor 3 "Physical environment", Factor 4 "Uniqueness", Factor 5 "Health". Also, "Quality", "Physical environment", "Uniqueness" factors influenced overall satisfaction. In addition, according to the IPA results, selective attributes with low satisfaction and high importance in the second quadrant were 'Sanitation that comfort hospitality', 'Level of service' and 'Price'. These results suggest that when customers select Ethnic food restaurant, they consider 'food price' and 'food quality'. Therefore, manager of ethnic food restaurant should take these improvement factors into consideration in order to meet consumer's expectations.
Keywords
Ethnic Food; Ethnic Restaurant; Importance; Performance; Attribute;
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Times Cited By KSCI : 3  (Citation Analysis)
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