• 한국IT서비스학회지
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• 제12권4호
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• pp.25-40
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• 2013

Recently, social network services (SNSs) most notably in Facebook, Twitter, Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we suggested three different aspects of social conformity:social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative, and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.

• 한국경영과학회지
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• 제38권3호
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• pp.1-12
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• 2013

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

• 한국웰니스학회지
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• 제6권3호
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• 복식문화연구
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• 제7권5호
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• 한국의류학회지
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• 제2권2호
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• pp.217-225
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• 1978

This study investigated the relationship between ego identity within the framework of Erikson's psychosocial theory of ego development and self-perceptions of dressing competence and dressing conformity. The following problems have been investigated in this study. 1. The relationship between ego identity and self-perceptions of dressing competence. 2. The relationships between the subcategories of identity levels and self-perceptions of dressing competence. 3. The relationship between ego identity and self-perceptions of dressing conformity. Data were obtained from 242 freshman and 156 senior college students, who each received an ego identity scale and self-perceptions of dressing competence and dressing conformity scale. The statistical analyses of the obtained data included calculation of the Chi-Square ($X^2$) and Means (M). This study's finding were as follows; 1. A significant positive relationship was found between ego identity level and self-perceptions of dressing competence. 2. Significant relationships were found between most of the subcategories of ego identity level and self-perceptions of dressing competence, the exceptions being stability, uniqueness, sense of self. 3. Significant relationships were not found between ego identity and self-perceptions of dressing conformity but were found to be significantly related uniqueness and self assertiveness on one hand were found to be significantly related to self-perceptions of dressing individuality and stability on the other hand to self-perceptions of dressing conformity.

• 한국지능시스템학회논문지
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• 제19권5호
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• pp.720-724
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• 2009

본 논문에서는 FSM을 이용하여 기업프로젝트의 성공요인에 대한 의식구조를 분석한다. FSM은 ISM에 퍼지이론을 도입한 것으로서 다원적 가치가 복합되어 있는 시스템의 구조 인식에 보다 유효하다고 알려져 있으며, parameter p와 $\lambda$에 의해 변화되는 구조모형을 현실에 맞는 것으로 선택하도록 되어있다. 이것은 구조모형으로서의 객관적인 적합성평가를 실시하지 않은 상태에서 선택하는 것이기 때문에 선택된 구조모형이 현실에 적합하다고 판단된다 하더라도 보완적인 차원에서 구조 모형의 적합성평가를 실시하는 것이 바람직하다고 할 수 있다. 따라서 본 논문에서는 FSM을 이용하여 구한 기업프로젝트 달성을 위한 성공요인에 대한 구조모형에 대하여 구조방정식 모형분석을 이용한 적합성을 평가하여 보다 객관성 있는 구조모형을 제시하고 그 구조모형에 따라 의식구조를 분석한다.

• 한국의류학회지
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• 제34권8호
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• pp.1341-1351
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• 2010

The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

• Asia Marketing Journal
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• 제12권1호
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• pp.31-50
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• 2010

동조욕구와 차별화욕구라는 상반된 욕구에 의해, 소비자는 타인의 구매선택을 추종하기도 하고 회피하기도 한다. 본 연구는 동조이론과 차별화이론을 사용하여 이러한 현상을 살펴보았다. 특히, 제품유형이나 소비자특성뿐만 아니라, 선택상황(구매상황 혹은 사용상황)도 함께 고려함으로써, 소비자의 제품 선택에 있어서의 사회적 영향에 대한 기존 이론을 확장시켰다. 실험 결과, 정체성 표현과 무관한 제품(예, USB memory stick)의 경우, 사람들은 사용상황에서보다 구매상황에서 동조 행동을 보였다. 하지만, 정체성 표현과 관련된 제품(예, 청바지)의 경우, 소비자가 해당 제품을 정체성 표현과 관련되었다고 지각하는지 여부에 따라 선택상황의 영향이 달라졌다. 즉, 청바지가 자신의 정체성을 표현하는 제품이라고 지각하는 소비자는 사용상황에서는 차별화 행동을 구매상황에서는 동조 행동을 보인 반면, 청바지가 자신의 정체성을 표현하는 제품이라고 지각하지 않는 소비자는 선택상황의 영향을 받지 않았다.

• Asia Marketing Journal
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• 제19권1호
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• pp.55-67
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• 2017

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

• 농촌계획
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• 제5권1호
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• pp.87-94
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• 1999

The purpose of this study is to find through the algorithm of traditional region theory how nature has been recognized and occupied and harmoniously used by human beings. As seen Korean traditional villages, the natural elements such as mountains and streams in Yongdam are more remarkable than the artificial elements. The people in the village regards a radius of 4-12 km as their territory and an ideal space harmonized with natural landscape. The landscape structure of Yongdam shows traditional fengshui form and has a all the characteristics that Korean rural villages have. The landscape elements, such as mountains, rivers, plains, trees, soil color, etc. characterize Yongdam village and make the landscape of Yongdam a unique place. Traditional region theory is to study an emotional reaction to the quality of life, and landscape of a settlement. And it should be a basic theory to understand the whole landscape.