• Journal of Information Technology Services
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• v.12 no.4
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• pp.25-40
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• 2013

Recently, social network services (SNSs) most notably in Facebook, Twitter, Linkedin have became a worldwide sensation more than the other internet services. This study suggested social conformity theory is appropriate tools for diagnosis to rapid adoption and diffusion of SNSs. Based on previous research, we suggested three different aspects of social conformity:social imitation conformity, social connection conformity, and social comparative conformity. Namely conformity has positive effect on user's three kinds of commitment which called continuance, normative, and affective commitment. we investigated user's commitment to the SNSs have positive effects on user's stickiness intention. Finally, we presented useful implications related to academy and industry.

• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.3
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• pp.1-12
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• 2013

The increased interest in the market movement towards generic products has been observed these days. Throughout the attraction theory, this study first explains how generic product introduction has an impact on original products. This study also shows how the social conformity theory is empirically applied to explanation of the attraction effects regarding generic products.

• Journal of Wellness
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• v.6 no.3
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• pp.13-21
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• 2011

The purpose of this study was to examine the potential predictors of leisure behavior intention using the theory of planned behavior(TPB). A convenience sample of 369 participants was obtained from university students in Korea and America. For the purposes of this study, potential predictors of leisure behavior intention were selected from the following categories: attitude, subject norm, perceived behavior control, group conformity and face saving. In order to better understand the dynamics of the TPB process that influenced leisure behavior intention, this study used structural equation modeling(SEM) to test the TPB model. According to the results, attitude, subject norm, and perceived behavior control influenced to leisure behavior intention of both Korean and American university students and face saving influenced to leisure behavior intention of Korean university students. However, group conformity did not influence to leisure behavior intention of either Korean and American university students. For future study, more specific and decomposed factors are recommended to understand leisure behavior intention in theoretical way.

• The Research Journal of the Costume Culture
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• v.7 no.5
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• pp.68-79
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• 1999

The purposes of the study, based on the social comparison theory, were 1) to examine the body image and the body distortion of the late adolescent through the attitudinal and perceptual measurement of the body image and to examine the self-esteem, 2) to examine the difference of the clothing behaviors depending on the level of the body image, the body distortion and the self-esteem, 3) to examine the difference in the clothing behavior, the body image and the self-esteem according to sex. The sampling method was a convenient sampling and the subjects were 137 undergraduate students in Chungnam national University. The results of this study were as follows : The results of analysing the factors to the response of attitudinal body image emerged three factors (appearance interest, weight concern, and body satisfaction). The results of analysing the response of the clothing behavior showed four factors (fashion interest, psychological dependence of clothing, conformity to clothing, and exhibitionism of clothing). The positive group to the body image showed more interest in the fashion and had the tendency of depending on the clothing psychologically, and also showed that the group revealed much exhibitive attitude by using the clothing. The group of perceiving the face rather correctly tends to do the conformity behaviors, but the group distorting the shoulder width wider than tends to reveal more conformity behaviors. The group with the higher self-esteem had little interested in the fashion and also did the conformity behaviors slightly.

• Journal of the Korean Society of Clothing and Textiles
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• v.2 no.2
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• pp.217-225
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• 1978

This study investigated the relationship between ego identity within the framework of Erikson's psychosocial theory of ego development and self-perceptions of dressing competence and dressing conformity. The following problems have been investigated in this study. 1. The relationship between ego identity and self-perceptions of dressing competence. 2. The relationships between the subcategories of identity levels and self-perceptions of dressing competence. 3. The relationship between ego identity and self-perceptions of dressing conformity. Data were obtained from 242 freshman and 156 senior college students, who each received an ego identity scale and self-perceptions of dressing competence and dressing conformity scale. The statistical analyses of the obtained data included calculation of the Chi-Square ($X^2$) and Means (M). This study's finding were as follows; 1. A significant positive relationship was found between ego identity level and self-perceptions of dressing competence. 2. Significant relationships were found between most of the subcategories of ego identity level and self-perceptions of dressing competence, the exceptions being stability, uniqueness, sense of self. 3. Significant relationships were not found between ego identity and self-perceptions of dressing conformity but were found to be significantly related uniqueness and self assertiveness on one hand were found to be significantly related to self-perceptions of dressing individuality and stability on the other hand to self-perceptions of dressing conformity.

• Journal of the Korean Institute of Intelligent Systems
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• v.19 no.5
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• pp.720-724
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• 2009

This thesis analyze structure of consciousness of success factors of company project by applying FSM(Fuzzy Structural Modeling). FSM is a theory that implied fuzzy theory to ISM(Interpretive Structural Modeling) and is known to be more valid in recognizing a complex pluralistic value system and it is also designed to choose structure model that fits reality with when it is changed by parameter p and $\lambda$. It is desirable to conduct conformity assessment to complement even though selected structure model is considered as conformed because structure model is chosen without objective evaluation for conformity. Therefore, this paper present more objective structure model through conformity evaluation using structural equation modeling on success factors to achieve company project obtained by FSM and analyze the consciousness structure according to that structure.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.8
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• pp.1341-1351
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• 2010

The Korean jean market has become increasingly competitive due to the increased imports of global brands. This study is to understand the purchase behaviors of Korean college students toward foreign brand jeans to help Korean jean brands enhance their competitive advantages over foreign brand jeans in the Korean market. Considering perceptions of Korean consumers toward foreign brands and traditional value changes, this study proposed a research model incorporating two extended behavioral intention (BI) models, Lee's modified BI model and Ajzen's theory of planned behavior. To test the research model, a total of 240 valid data sets were collected from college students in Busan, Korea. Structural and measurement models were estimated using LISREL 8.80. Because face saving failed to attain internal validity, the research model was revised to eliminate face saving. The findings indicated that perceived behavioral control had the strongest direct influence on purchase intentions of Korean college students for foreign brand jeans. Group conformity and subjective norm had non-significant direct impacts on purchase intention, whereas group conformity had an indirect impact on purchase intention through attitude. Based on the findings, theoretical and managerial implications were provided.

• Asia Marketing Journal
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• v.12 no.1
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• pp.31-50
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• 2010

People have competing desires. Hence, people not only chase others' choices due to the need for assimilation but also avoid others' choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others' choices. Specifically, the study extends previous research about the effect of others' choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). Also, the effect of the choice situation was moderated by the perceived identity-relevance level in case of identity-relevant product (e.g., jeans).

• Asia Marketing Journal
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• v.19 no.1
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• pp.55-67
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• 2017

This study explores the influence of reference groups depending on the type (in-group versus out-group) and the size (an individual member versus a group as a whole) of reference groups. We propose a mixed conformity model, which suggests that people want to fit in with their in-group but at the same time they want to stand out within their in-group members. We found that in moderately identity-relevant product categories, people tend to diverge from individual members of their in-group while conforming to their in-group as a whole. However, in highly identity-relevant product categories, people conform to their in-group independent of the referent's size. Directions for future research are outlined in order to further establish and understand the proposed phenomenon.

• Journal of Korean Society of Rural Planning
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• v.5 no.1 s.9
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• pp.87-94
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• 1999

The purpose of this study is to find through the algorithm of traditional region theory how nature has been recognized and occupied and harmoniously used by human beings. As seen Korean traditional villages, the natural elements such as mountains and streams in Yongdam are more remarkable than the artificial elements. The people in the village regards a radius of 4-12 km as their territory and an ideal space harmonized with natural landscape. The landscape structure of Yongdam shows traditional fengshui form and has a all the characteristics that Korean rural villages have. The landscape elements, such as mountains, rivers, plains, trees, soil color, etc. characterize Yongdam village and make the landscape of Yongdam a unique place. Traditional region theory is to study an emotional reaction to the quality of life, and landscape of a settlement. And it should be a basic theory to understand the whole landscape.