• 한국IT서비스학회지
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• 제21권2호
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• pp.27-41
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• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

• 대한안전경영과학회:학술대회논문집
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• 대한안전경영과학회 2002년도 추계학술대회
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• pp.295-304
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• 2002

예를 들어, 옥션에서 실시하고 있는 경매 서비스가 타 쇼핑몰과 비교할 때 우위성을 토대로 사업을 강화시키고 발전시켜 나갈 경우에 국내 인터넷 비즈니스에서 가장 강력한 모델이 될 수 있을 것으로 기대되고 있다. 현재까지 옥션은 인터넷 경매시장에서 확고 부동한 선두자의 자리를 취하고 있으며 수수료 수입이 거래 규모와 비례하는 관계를 보이고 있다. 또한 향후경매 인구확대 및 시장규모 증대시 옥션의 수익 증가가 추가적으로 이루어질 전망이다. 이와 같은 인터넷 상거래와 네트워킹 마케팅이 결합될 경우 유통 및 소비혁명을 이루어갈 것으로 예상된다.

• 무역학회지
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• 제47권3호
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• pp.17-35
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• 2022

The Pandemic crisis caused by COVID-19 has raised awareness of the importance of supply chain risk management, such as the control of movement between countries and the simultaneous manufacturing paralysis in the world. Effective risk management within the supply chain of the company is a core competency in the global environment. Therefore, this study quantitatively analyzed the perspective of domestic large corporations and small and medium enterprises (SMEs) by using the hierarchical analysis method (AHP) to identify the factors that should be considered as the priority when establishing supply chain risk management plans for large and small business employees. In order to conduct the study, a survey was conducted on large corporations and small and medium enterprises in Gyeongnam and Busan, and AHP analysis was conducted using Microsoft 365 excel program. In addition, Mann-Whitney U test (independent sample-nonparametric test) was conducted using SPSS/18 version of statistical package program for comparative analysis between groups. As a result, the priority was highly evaluated in the order of financial ability, competitiveness, disaster in the overall priority evaluation. There were statistically significant differences in internal risk and strategic decision making of supply chain between groups. This suggests that fandemics such as COVID-19 can not be predicted, but strategic responses are needed to utilize opportunities expressed in the crisis through supply chain risk management and to increase the competitive advantage of domestic companies even in the crisis.

• 품질경영학회지
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• 제43권3호
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• pp.397-408
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• 2015

Purpose: Express mail service(EMS) supplied by 'Korea POST'is an international postal service which brings letters, documents and parcels to a destination abroad in the fastest and safest way. This service is in a tough competition with global companies such as TNT, FedEx, DHL or UPS. To build an effective strategy for being competitive, an intensive study on EMS service quality should be accomplished from a customer's perspective. Methods: Kano model and improvement gap analysis are used to categorize and prioritize EMS service quality attributes. A 5-point Lickert scale is employed to apply the Kano model and improvement gap analysis. Each quality attribute can be classified as weak in comparison with competitors, critical for improvement, or potentially competitive. Results: Price, on-time delivery and delivery quality are to be kept as is; fast delivery, parking convenience and staff expertise can be potentially competitive; and the other attributes are considered to be critical for improvement. Conclusions: Fast reimbursement and proper compensation when shipping items are lost or damaged are to be improved with high priority. Efforts to secure fast delivery, parking convenience and staff expertise are needed to be competitive in the future.

• 지식경영연구
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• 제22권1호
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• pp.57-84
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• 2021

본 연구는 21세기형 초경쟁 환경에서 지속가능한 경쟁우위를 위해 전략적 자원인 기술자원을 보호하기 위한 기업의 시도에 영향을 미치는 요인들을 실증 연구한다. 이를 위해 본 연구는 전략경영의 자원기반관점과 거시 조직이론의 관점에서 기업들이 불확실하고 급변하는 환경에 대응하여 신속하고 강력하게 자신의 혁신적 기술을 보호하는 동시에 경쟁자들의 기술탐색을 제한할 수 있는 제도인 '우선권주장출원'이라는 기술보호전략의 실행에 영향을 미치는 시장 환경요인들을 분석한다. 본 연구에서는 기업들이 특허출원이라는 기술혁신 성과를 보호하기 위한 일반적 전략을 넘어서서, 더 강력한 경쟁전략인 우선권주장출원을 왜 선택하는지, 그리고 이 강화된 기술자원 보호전략이 어떻게 경쟁자들을 견제할 수 있는지에 대해, 대표적인 초경쟁 산업인 대한민국 하이테크 전자기업들 특허데이터와 재무데이터를 이용하여 실증 연구한다. 1994년부터 2008년까지 우리나라 하이테크 전자기업들이 출원한 특허출원 데이터와 재무데이터를 기반으로 한 실증분석의 결과, 기업들의 우선권주장출원전략을 실행하는 것은 외생적 충격과 환경불확실성에 의해 부정적인 영향을 받는 반면, 시장변동성에 의해 긍정적인 영향을 받는 것으로 나타났다. 또한 각 기업의 지위는 위 세 가지 요인들의 영향을 약화시키는 방향으로 조절효과를 가지는 것으로 나타났다.

• KIEAE Journal
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• 제2권4호
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• pp.57-64
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• 2002

Nowadays the importance of Building Remodeling as a means to create an architectural environment capable of responding to the social, economic changes has increased more than before. After long time pass, the aged building have faced the need for the overall repair of the structure and function. Remodeling is much more saving the time and cost than new construction in the office building. This study was focused in functional and efficient evaluation. Based on these points, we developed the evaluation factors, and verified a validity of evaluation factors through a survey. The purpose of this study was focused on the Analysis for Recognizing the priority of Indoor Environmental Factors in office Remodeling. This study provides us the competitive guidance of remodeling. The owners and tenants take the maximum efficiency with the minimum cost.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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• pp.207-209
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• 2001

Intensive competition in the electricity market and demand for higher quality service force the utilities to change their strategies in setting price and quality combination. As cost-up by homogeneously enhancing the electricity service quality may reduce their competitiveness, differential service is to be taken into consideration. Priority Service, which provides customers with a selection of service options at a range of prices and reliability for all or portions of their loads, has drawn attention from utilities in an increasingly competitive environment. Priority Service is to enlarge service options for customers who have diverse needs for supply reliability. This paper in the light of this point reviews differentiated strategy of power quality in the U.S.A.

• 경영과학
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• 제23권1호
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• pp.135-152
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• 2006

Over the last decade, the field of supply chain management (SCM) and e-business has received an enormous amount of attention from practitioners and academicians. However, little has been known about how and to what extent small- to medium-sized enterprises (SMEs) are implementing SCM initiatives and e-business practices. This paper proposes a comprehensive research model and presents the survey results of these practices of SMEs located in Wisconsin and illinois, U.S., In terms of competitive strategy and priority, value chain activity priority, supply chain and e-business integration focus, SCM best practices implementation focus and challenges, and business performance. The analysis reveals several valuable insights into how SMEs should run their businesses in today's volatile, rapidly changing customer economy.

• 산업경영시스템학회지
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• 제34권3호
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• pp.115-122
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• 2011

The critical role played by manufacturing performance measurement systems in achieving competitive success is increasingly recognized. Developing an integrated performance measurement model is significant for strategic management. This study consist of several principal steps. Performance criteria from the literature and an questionnaire were utilized prior to building the performance model. The AHP(Analytic Hierarchy Process) is utilized to evaluate the weight of each criterion when generating the performance measurement model for Korea automobile parts manufacturing company. AHP analysis showed clear difference in the priority between 5 criteria and 24 sub-criteria in terms of manufacturing performance of Korean automobile parts manufacturing company. The result of priority evaluation in the 5 criteria of 2nd level was ranked quality, cost, delivery, employee, flexibility. And the critical sub-criteria in the 24 sub-criteria of 3rd level was ranked claim rate, process defect rate, outsourcing parts defect rate, ability to quality management innovation, claim cost, etc.

• 한국항해항만학회지
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• 제35권10호
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• pp.837-846
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• 2011

항만물류 전문인력을 양성하기 위한 교육은 항만물류분야의 영역과 그 범위가 매우 광범위하여 국가와 기업이 요구하는 능력을 갖춘 인력을 양성하기란 현실적으로 한계를 보이고 있다. 본 연구는 항만물류 전문인력 양성을 위한 중등교육에 필요한 중요 교과목을 도출하기 위해서 인력 수요 및 공급에 대한 현황 및 예측치를 살펴보고, 국내의 선행연구를 바탕으로 평가모형을 구축하여 교과목의 우선순위를 제시함으로써 의사결정의 판단근거를 제공하는데 목적이 있다.