• International Journal of Contents
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• 제6권4호
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• pp.90-100
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• 2010

As the reuse of content becomes a strategy for the entertainment industry, managerial insight on customers is needed to be cultivated in order to run a successful business. This study analyzes the impact of previous satisfaction on consumption intention for content in another medium. To do this, two data sets are collected: cases of movie-to-TV series and TV series-to-movie and analyze them using a structural equation modeling approach. The results of our analysis show that satisfied viewers of a movie tend to communicate their positive feelings via word-of-mouth communication and demonstrate repurchase intention of another medium afterward. However, satisfaction does not automatically lead to repurchase intention in another medium. While satisfied viewers of a TV series show a statistically positive repurchase intention for a movie, satisfied viewers of a movie do not show a direct repurchase intention for a TV series. This result demonstrates an asymmetric relationship between satisfaction and repurchase intention across media, and its strategic implications are further discussed.

• 한국컴퓨터정보학회논문지
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• 제24권9호
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• pp.143-150
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• 2019

In recent years, interest in internet primary bank has increased in South Korea, and marketing strategies for the success of the bank are needed. The purpose of this study is to analyze the effect of bank choice attributes on satisfaction and behavioral intention of Internet primary bank users. A convenience sampling was used and a structural equation of AMOS 20.0 was used for hypothesis testing. The results of the study are as follows. First, information, transaction, and communication of the choice attributes have positive effects on satisfaction. Second, information, transaction, and communication of the choice attributes have positive effects on behavioral intention. Third, satisfaction has a positive effect on behavioral intention. The theoretical and practical implications and limitations of the research are presented in the conclusion.

• 한국콘텐츠학회논문지
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• 제21권11호
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• pp.464-477
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• 2021

이 연구는 대학생들을 대상으로 기성세대와의 세대 간 커뮤니케이션에 영향을 미치는 요인을 조사한 연구이다. 선행연구를 통해 세대 간 커뮤니케이션에 중요한 영향을 미치는 것으로 나타난 변수인 '고정관념'이 세대간 커뮤니케이션 만족도에 미치는 효과를 통계적으로 검증하고, 외집단불안의 매개효과와 커뮤니케이션 능력의 조절효과를 살펴보았다. 분석결과 외집단 불안은 고정관념이 커뮤니케이션 만족도에 미치는 영향을 매개하는 것으로 나타났으며, 이 경로는 성별과 커뮤니케이션 능력에 따라 다르게 나타났다. 남학생 집단과 커뮤니케이션 능력이 높은 집단의 경우에는 고정관념이 외집단 불안에 영향을 주었으나 외집단 불안이 직접적으로 세대 간 커뮤니케이션 만족도에 영향을 미치지 않은 반면, 여학생 집단과 커뮤니케이션 능력이 낮은 집단의 경우 외집단 불안이 세대 간 커뮤니케이션 만족도에 유의한 영향을 미치는 것으로 나타났다. 또한 선행연구 결과와 달리 능력과 관련된 고정관념보다는 인품과 관련된 고정관념이 세대 간 커뮤니케이션에 더 긍정적 영향을 미치는 것으로 나타났다.

• 한국보건간호학회지
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• 제15권1호
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• pp.42-55
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• 2001

The purpose of this study was to provide basic information for developing effective marketing strategies of nursing organization by identifying the correlation among internal marketing factor, nurses' job satisfaction, and organizational commitment. The subjects of this study were 256 nurses who were working in the hospital over 1 year at three university hospitals which had more than 400 beds in seoul and kyung-gido. The data were collected by self-reporting questionnaires. The instruments used in this study were the communication form scale developed by Jo(1995), the welfare scale developed by researcher, the education training scale developed by researcher, the organizational commitment scale developed by Mowday, Porter and Steers(1979). The data were analysed by the SAS package using frequency, percentage, mean, standard deviation, and Pearson's correlation coefficient. The results of this study were as follows; 1. Mean scores of internal marketing factors in nursing organization were as follows; horizontal communication 3.42, downward communication 3.32, involvement communication 3.08, upward communication 3.00, education training 2.54, welfare 2.51. The mean score of job satisfaction was 2.79 and organizational commitment was 3.00. 2. Job satisfaction was positively correlated with education training (r=0.54, p=0.0001), upward communication(r=0.49, p=0.0001). welfare (r=0.40, p=0.0001), horizontal communication(r=0.33, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization, but negatively correlated with downward communication(r=-0.16. p=0.0082). Organizational commitment was positively correlated with upward communication(r=0.48, p=0.0001), education training (r=0.42, p=0.0001), horizontal communication(r=0.36, p=0.0001), welfare (r=0.34, p=0.0001), involvement communication(r=0.25, p=0.0001) of internal marketing factors in nursing organization. but negatively correlated with downward communication(r=-0.20, p=0.0014). In conclusion. the results of this study showed that the internal marketing factors were highly correlated with nurses' job satisfaction and organizational commitment. Therefore, for nurses' job satisfaction and organizational commitment's improvement, it is important to develop the education training program. to improve welfare system and to actualize upward communication. among internal marketing factors.

• 한국콘텐츠학회논문지
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• 제21권3호
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• pp.217-231
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• 2021

이 연구는 어린이집 교사의 소통능력이 집단응집력, 공감능력과 소통만족에 미치는 영향에 관하여 살펴보았다. 이 연구를 위해 198명의 어린이집 보육교사를 대상으로 소통능력, 집단응집력, 공감능력 및 소통만족에 대한 설문조사를 실시하였다. 어린이집 운영 주체에 따라 국공립, 민간, 가정 등 3개 집단으로 조사 대상의 소속을 구분하였다. 연구조사 결과, 첫째, 국공립, 민간, 가정 등 세 집단 모두에서 어린이집 교사의 소통능력이 집단응집력에 영향을 미치는 것으로 나타났다. 어린이집 교사의 소통능력은 집단응집력에 긍정적 영향을 주어서 조직의 목표를 원활하게 수행하는 데 도움을 주는 것으로 보인다. 둘째, 국공립, 민간, 가정 등 모든 집단에서 어린이집 보육교사의 소통능력이 역시 공감능력에 영향을 미치는 것으로 나타났다. 어린이집 교사의 소통능력이 높으면 영·유아와 학부모, 그리고 타 교직원을 공감하고 이해하는 능력도 높을 것이다. 셋째, 조사한 세 집단 모두에서 어린이집 보육교사의 소통능력이 소통만족에 영향을 미치는 것으로 나타났다. 보육교사의 소통능력이 높을 때 소통의 대상자인 영·유아, 학부모, 타 교직원들이 보육교사와의 소통에 만족하는 경향이 높음을 알 수 있다.

• 한국디지털정책학회:학술대회논문집
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• 한국디지털정책학회 2004년도 International Conference on Digital Policy & Management
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• pp.203-210
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• 2004

In this paper, the conceptualization and the measurement of service quality and the relationships among service quality, consumer satisfaction, value, and post behavior (post behavior and recommendations to others) are investigated. The results suggest that service quality is an antecedent of consumer satisfaction and that consumer satisfaction exerts a strong influence on payment value and post behavior.

• 디지털융복합연구
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• 제17권10호
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• pp.149-158
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• 2019

조직 내의 세대, 인종, 성별이 다양해짐에 따라 갈등이 첨예하게 증가하고 있다. 이를 해결 하기 위해서 커뮤니케이션이 중요한데, 원활한 커뮤니케이션은 조직 내 긍정적 행동을 증가시킬 뿐만 아니라 부정적 행동을 감소시켜준다. 본 연구는 조직 내 커뮤니케이션의 만족이 조직에 대한 정서적인 몰입 및 이직의도와의 관계, 그리고 정서적 몰입의 매개효과 등을 일반 행정업무, 영업, 품질, 연구 등의 직무를 수행하는 보건의료업 종사자 267명을 대상으로 실증했다. 주요 시사점으로 조직 내 소통을 통해서 구성원들의 조직에 대한 태도가 결정된다는 것을 보여줬다는데 의의가 있으며, 최근과 같이 다양성이 증가하고 있는 시대에 조직 내 소통을 통해서 조직에 대한 몰입과 이직의도를 낮출 수 있다는 점을 밝혀냈다는데 실무적 기여점이 있다. 향후의 추가연구에서는 세대, 인종 및 성별 등의 다양성 요소에 따라서 그 효과성을 살펴볼 수 있을 것이다.

• 유통과학연구
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• 제17권6호
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• pp.15-23
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• 2019

Purpose - This study evaluates the effects of e-marketing communication on brand loyalty in the mobile communication market in Kosovo. given that no prior studies of this nature are found. It explores the relationships, between e-marketing communication, brand image and customer satisfaction, and their impact on the brand loyalty. Research design, data, and methodology - The research model of four constructs was developed. The data was collected via online surveys, 423 completed surveys from mobile subscribers were received. To test the relationship between the individual variables and multiple variables with the dependent variable several test were performed including data validity and reliability, bivariate correlation, simple linear and multiple regression analysis using stepwise method. Results - Positive significant effect of e-Marketing communication on brand loyalty, as well its significant effect on both brand image and customer satisfaction, which subsequently have significant impact on brand loyalty as it was confirmed by previous studies. Conclusions - The findings confirm that e-Marketing communication is key factor in building well perceived brand image, fostering customer satisfaction, and leading to customer commitment and loyalty towards brands of mobile operators in Kosovo.

• 임상간호연구
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• 제24권1호
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• pp.23-33
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• 2018

Purpose: The purpose of this study was to investigate the effect of SBAR communication program on nurse's perception about communication and attitudes toward patient safety. Methods: A single-group pre-post experimental study was conducted. A SBAR education program was provided to 167 nurses working in 9 general wards of a hospital in Seoul. A total of 153 questionnaires were included for the final analysis. Statistical analysis included analysis of variance, paired sample t-test, and Cochran-Mantel-Haenzel test. Results: After applying SBAR communication education, nurses perceived significant improvement in three of the five categories of communication between nurses and doctors; satisfaction (p=.001), accuracy (p=.001), and understanding (p=.002). The indicators of communication between nurses were also improved significantly in the order of accuracy (p=.001), satisfaction (p=.001), shift communication (p=.001), and openness (p=.016). The scores of nurse's attitudes toward patient safety demonstrated a significant increase in the five categories out of the six; perception of management (p=.001), working condition (p=.001), safety climate (p=.001), teamwork climate (p=.001), job satisfaction (p=.012). Conclusion: It is recommended that nurses and doctors use SBAR communication in their practice. Developing education programs and utilization methods is required for the effective establishment of SBAR communication.

• 가정과삶의질연구
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• 제25권3호
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• pp.59-75
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• 2007

This study investigates the effects of parent-adolescent communication, adolescent self-esteem, and strategies in peer conflict situations on the satisfaction of adolescents with their peer relationships. The subjects included students attending a girls' and a boys' middle school in Gongju City. Random sampling was used to pick a class from each of the three grades in the schools. 233 students, who's both parents were living, were used in the final analysis in an effort to examine the impacts of student communication with parents on student satisfaction with their friends. The findings were as follows: the subjects most often used the yielding type of conflict-resolving strategy, followed by the cooperating, compromising, dominating, and avoiding strategy-type. The girls showed a higher level of parent-child communication than the boys. Girls had high self-esteem and mostly adopted the cooperating type of conflict-resolving strategies, followed by the yielding, compromising, dominating and avoiding strategy-type. The boys mostly employed the yielding strategy type followed by the cooperating, compromising, dominating, and avoiding strategy-types. The results indicate that the satisfaction level with friends was high among those who used the avoiding strategy-type less and yielding strategy-type more. Girls were found to have high self-esteem and engaged in communication with their parents. The compromising, cooperating, and dominating types of conflict-resolving strategies did not exercise significant influences on their satisfaction with friends.