• International journal of advanced smart convergence
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• v.12 no.2
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• pp.127-134
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• 2023

Existing studies on this topic have focused on the effect of online content quality on consumer attitudes and behavior, with very few illustrating the effect of influencer image on consumer attitudes and behavior. The purpose of this study intents to reveal how influencer image affect consumer behavior. We have developed an image transfer theory-based research model to reveal how influencers transfer their image to endorsed products to influence consumer behavior. The results show that influencer image positively affects satisfaction, which in turn affects the product's cognitive and affective images in the vlog. Moreover, it was found that a product's cognitive image and affective image influence consumer behavior intention. Furthermore, purchase experience exhibits significant differences in its path. Based on these results, the social media-related research theoretical implication will be offered, and managerial implications will be provided for foreign brand promotion strategies

• Journal of the Korean Society of Earth Science Education
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• v.11 no.3
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• pp.158-171
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• 2018

The purpose of this research was to examine the attitudes toward science on geology and satisfaction of education according to the stage of cognitive development of middle school students mainly on the geoscience education program of IS-GEO(International School for Geoscience and Mineral Resources) which is the KIGAM(Korea Institute of Geoscience and Mineral Resources) and to see what kind of correlation it shows between these. The subjects of research are 139 out of 282 students who participated in the geoscience education program conducted at the IS-GEO which is a KIGAM in 2018 by random sampling. Therefore, the research results are as follows. First, the concrete operational stage was 44%, the transition stage was 32%, the formal operational stage was 24%, 76% of the middle school student's cognitive development level didn't reach at the formal operational stage. Also, attitudes towards science on geology indicated statistically significant differences in the sub-region in "Geology-related science class", "Suburban geological science class", "Recognition of geological science and technology". Second, there was no statistically significant difference in educational satisfaction depending on the stages of every cognitive development. In other words, all participants at the cognitive stages showed high satisfaction with the geological education program which progresses at the IS-GEO, which is the KIGAM. Third, the correlation between educational satisfaction and attitudes toward science on geology showed a statistically meaningful static correlation. Therefore, attitudes toward science on geology can be positively displayed that participants who participated in geoscience education program and training of the IS-GEO have high satisfaction of education in science behavioral system.

• Journal of Engineering Education Research
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• v.25 no.6
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• pp.47-57
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• 2022

This research aims to examine the relationships between empathy and attitudes toward curricula integration of engineering students. To achieve this goal, first, differences in empathy and attitudes toward curricula integration among engineering students were examined. Second, the effects of attitudes toward curricula integration, as perceived by engineering undergraduate students, on empathy were explored. A total of three hundred and two engineering undergraduate students from three universities in Korea responded to survey based on a two-variables scale. The findings were that, firstly, a positive correlation among sub-factors of empathy and attitudes toward curricula integration was identified. Secondly, attitudes toward curricula integration could explain about 12% of empathy. The practical implications of these findings are discussed herein, with particular attention on education for promotion of empathy for engineering students.

• Culinary science and hospitality research
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• v.23 no.6
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• pp.99-109
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• 2017

This study aims to investigate the impacts of marketing motive (public- vs. firm-interest) and ad appeal (soft- vs. hard-sell) types on consumers' ad attitudes and behavioral intention in hotels' green advertising. From 711 US respondents, a multivariate analysis of covariance (MANCOVA) was employed to test main effects of marketing motive and ad appeal types on ad recipients' affective and cognitive ad attitudes, while controlling their environmental consciousness. Further, the study conducted a multiple regressions analysis to examine the influence of ad attitudes on respondents' intention to visit the hotel. The study found that a public-serving claim can yield more positive affective ad attitude than a firm-interested claim, regardless of ad image type (soft- or hard-sell image). The result also revealed that a soft-sell ad image can elicit more positive affective ad attitude than a hard-sell one. On the other hand, the study showed that consumers' affective and cognitive ad attitudes are significant predictors of behavioral intention (i.e., visit intention). The study provided theoretical and managerial implications for hospitality researchers and hotel marketers to effectively design hotels' green advertising to ultimately increase consumers' visit intention.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.9 no.4
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• pp.145-153
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• 2014

This study examined the linkage between positive cognitive bias and entrepreneurial intention. Self-enhancement, unrealistic optimism, and illusion of control have been collectively referred as positive cognitive bias. We examined the effects of positive cognitive bias on attitudes toward success and failure. And we also examined the effect of attitudes toward success and failure on entrepreneurial intension. This study investigated these relationships using 240 high school students. The result of analysis indicated that the self-enhancement bias and unrealistic optimism bias had positive effects on attitude toward failure, but it had not any effect on attitude toward success. The illusion of control bias has positive effects on attitude toward success, but it had not any effect on attitude toward failure. The attitudes toward success and failure had positive effect on entrepreneurial intension. Then results of this study suggests that the cognitive biases showed a role of antecedents of attitudes toward success and failure. Finally, this study concluded with a discussion of the implications of the research findings and directions for future research.

• Information Systems Review
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• v.17 no.1
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• pp.93-115
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• 2015

Due to the dramatic increase in usage of smart phones, mobile applications offer a promising public communication channel to effect behavioral change in areas such as energy saving. For this, identifying relationships between applications and behavioral change would be useful for public institutions to formulate more effective public communication strategies. Based on a design science approach, this study examines the effect of design factors of public service-oriented mobile applications such as personalization, accessibility, and representation richness on users' cognitive and affective attitudes. Their effects on behavioral outcome are also investigated. The results of the analysis show that most design factors contribute significantly to the cognitive and affective attitudes of users. In turn, cognitive attitudes affect users' behavioral change in terms of energy saving, while affective attitudes are positively associated with the average usage time of mobile applications and behavioral changes in terms of energy saving.

• Journal of Korean Elementary Science Education
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• v.27 no.2
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• pp.144-157
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• 2008

The purpose of this study was to analyse the influence of mother's characteristics on elementary school students' attitudes toward science. Elementary school students (N=667) and their mothers (N=681) were selected from three other regions, big city, small city, and country. Attitudes toward science and supports for scientific activities were measured by two kinds of instruments. The instrument for the measurement of attitudes toward science includes three scales: cognition about value of science, affection toward science & science learning, and cognitive participation in scientific activities. And the instrument to measure parents' support for scientific activities includes two scales: indirect support and direct support. This research showed that mothers' various characteristics resulted in a difference in students' attitudes toward science. And there were positive correlations between students' attitudes toward science and their mothers' attitudes toward science and support for scientific activities. Also mothers' attitudes toward science and support for scientific activities affected students' attitudes. Especially, mothers' personal interest in science and her mental and physical supports for children's scientific activities had a close relation with students' attitudes toward science.

• Women's Health Nursing
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• v.27 no.4
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• pp.337-347
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• 2021

Purpose: This study presents the development of a group video communication-based cognitive behavioral therapy (CBT) program for depressed pregnant women. It also provides the results of a preliminary test of its effects on their depression, automatic thoughts, and dysfunctional attitudes. Methods: In this quasi-experimental single-group pre- and posttest design study, 13 pregnant women participated in a 4-week, eight-session group CBT program, based on Beck's cognitive theory and using video communications from November 2020 to January 2021. Pregnant women between 14 and 32 weeks who were members of an online maternity and parenting community and residing in the cities of Changwon and Gimhae, Korea, were invited to voluntarily participate. Trained nurses led CBT sessions of 3-4 participants per group via video communication. Participants were assessed pre- and postintervention with self-report questionnaires for measurement of depression, automatic thought, and dysfunctional attitude after normality test according to the Shapiro-Wilk test of the variables. The data were analyzed using paired t-test and Pearson correlation coefficients. Results: Depression (t=7.90, p<.001), automatic thoughts (t=4.89, p<.001), and dysfunctional attitudes (t=2.42, p=.032) significantly decreased after the 4-week online program. There were statistically significant correlations among the three variables. Conclusion: This program was found to be effective in reducing depression, automatic thoughts, and dysfunctional attitudes. Above findings suggest that a group CBT program using video communication can be an effective therapeutic modality that helps pregnant women at risk for depression alleviate their negative emotions related to depression.

• Korean Journal of Child Studies
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• v.28 no.5
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• pp.209-220
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• 2007

This study explored the effects of self efficacy, classroom contextual characteristics and help-avoidance attitudes on academic help-seeking behavior. Participants were 210 4th grade students. Data were analyzed by Pearson's correlation coefficient and multiple regression analysis through the SPSSWIN 12.0. Results showed that students' self efficacy, perception of teacher behavior and goal orientations were positively related to help-seeking behaviors. Help-avoidance attitudes were negatively related to help-seeking behaviors. Cognitive efficacy and social-emotional efficacy facilitated help-seeking behaviors. Help-seeking behaviors were influenced by teacher's supportive help and expectation. Mastery goal orientations and performance-approach goal orientations promoted help-seeking behaviors but performance-avoidance goal orientations impeded help-seeking behaviors. Autonomous intention attitudes expedited help-seeking behaviors but intention based on ability diminished help-seeking behaviors.

• Journal of Digital Convergence
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• v.15 no.1
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• pp.485-495
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• 2017

This study looked into the effects of acceptance and commitment therapy(ACT) program on the premenstrual symptoms, attitudes toward menstruation and perceived stress, in females in their 20's suffering from premenstrual syndrome(PMS). Among the 263 students from 3~4 year universities, 21 were selected as participants. 7 were assigned to the acceptance and commitment therapy(ACT) group, 7 were assigned to the cognitive behavior therapy(CBT) group, and 7 were assigned to the control group. As a result, emotional factor from the premenstrual symptoms has significantly decreased more in the acceptance and commitment therapy(ACT) group, and the cognitive behavior therapy(CBT) group in comparison to the control group. In regards to attitudes toward menstruation, there were no statistical significance in the acceptance and commitment therapy(ACT) group, however there were positive changes, and the cognitive behavior therapy(CBT) group displayed significant change in the follow-up study. In perceived stress, acceptance and commitment therapy(ACT) group displayed more significant decrease than the control group and the cognitive behavior therapy(CBT) group, and that level remained unchanged until the follow-up study.