• 제목/요약/키워드: Choosing Factors

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유기농 커피 선택 동기가 소비자태도 및 구매의도에 미치는 영향 - 서울 지역 유기농 커피 전문점을 중심으로 - (Impact of Choice Motives on Consumer Attitudes and Purchase Intentions regarding Organic Coffee - Study Performed at Organic Coffee Shops in and around Seoul -)

  • 한수정;김금정;이경희
    • 동아시아식생활학회지
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    • 제25권5호
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    • pp.911-921
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    • 2015
  • This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

Quality of Life in Ovarian Cancer Patients Choosing to Receive Salvage Chemotherapy or Palliative Treatment

  • Srisuttayasathien, Manasawee;Khemapech, Nipon
    • Asian Pacific Journal of Cancer Prevention
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    • 제14권12호
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    • pp.7669-7674
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    • 2013
  • Background: The hypothesis that patients who primarily progress on two consecutive chemotherapy regimens without evidence of clinical benefit may opt for supportive care was investigated. The purpose was to determine the quality of life in recurrent ovarian cancer patients choosing to receive salvage chemotherapy in addition to supportive care or palliative care alone. A secondary objective was to evaluate factors that affect quality of life in ovarian cancer patients. Materials and Methods: A descriptive study was conducted in patients who had histological confirmed epithelial ovarian cancer and failed to respond to at least one regimen of chemotherapy, coming for treatment at the King Chulalongkorn Memorial Hospital in Bangkok, Thailand over a six-month period from August 2012-March 2013. Each patient was asked to complete the FACT-G and a general personal questionnaire. The median quality of life score was analyzed. The Mann Whitney U Test was used to compare the difference between salvage chemotherapy and palliative care groups, and the Kruskal Wallis was used to evaluate other variables. Results: Thirty-eight ovarian cancer patients were identified who failed to respond to chemotherapy. Of the 38, 30 chose salvage chemotherapy and eight palliative care for further treatment. By histology the carcimnomas were predominantly endometrioid subtype and poorly differentiated. The majority of patients in this study had FIGO stage III, and ECOG status 0-1. The median quality of life score was 76.3 (35.8-94.0), with no significant differences between the groups. Factors associated with the quality of life were the ECOG score and number of chemotherapeutic courses. Conclusions: In the setting of refractory or recurrent epithelial ovarian cancer, patients who receive salvage chemotherapy have comparable quality of life scores with patients treated with palliative care alone, providing a contrast with previous studies.

호텔 연회장 이벤트 메뉴 선택 속성이 고객 만족에 미치는 영향 - P호텔을 중심으로 - (Influence of a Choice Attribute of Hotel Banquet Event Menu on Customer Satisfaction - Focusing on the P Hotel -)

  • 이인성;이상원;이광옥
    • 한국조리학회지
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    • 제15권3호
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    • pp.15-28
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    • 2009
  • 본 연구는 서울 지역 소재 특급호텔 연회장 레스토랑을 이용하는 고객들을 대상으로 이벤트 메뉴를 선택할 때 메뉴 선택 행동을 조사하고, 이벤트 메뉴를 선택할 때 고려 요인과 이벤트 메뉴에 따른 고객 만족을 분석하고자 한다. 분석한 결과를 기초로 호텔 연회장 레스토랑 지배인은 이벤트 메뉴를 기획하고 그 메뉴를 교체 시에 효율적으로 활용할 수 있도록 하는 방안을 제시하는데 목적이 있다. 이벤트 메뉴 선택 시 고려 속성과 고객 만족의 회귀분석한 결과, 독립 변수의 투입방식은 강제 투입 방식으로 엔터 분석법(Enter Method)을 사용하였으며, t값의 유의도에 의해 고객 만족에 영향을 미치는 변수로는 심리적 동기, 음식의 질, 합리적 가격 등 3개의 변수가 유의한 변수들로 판명이 되었다. 그러나 나머지 요인인 감각적 이미지, 메뉴의 구성, 프로모션 메뉴, 청결과 서비스 등 4가지 요인은 유의하지 않은 변수로 판명되었다. 따라서 고객 만족에 영향을 미치는 변수들 중 음식의 질의 $\beta$계수 값이 0.416으로 가장 크게 나타나 고객 만족에 가장 설명력이 높은 변수임을 나타내고 있으며, 심리적 동기가 0.283, 합리적 가격이 0.134 등의 순서로 고객 만족에 유의한 영향을 미치는 것으로 분석되었다.

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스포츠웨어에 대한 소비자의 관여도, 기능성 만족도 및 재구매의도에 관한 연구 - 스포츠 참여동기를 중심으로 - (Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives -)

  • 이영주
    • 복식문화연구
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    • 제22권3호
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    • pp.468-480
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    • 2014
  • This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

치과기공사 이미지와 전공만족도가 치기공과 학생의 중도탈락의도에 미치는 영향 (Influence of dental technicians' image and major satisfaction upon dental technology students' dropout intention)

  • 권은자;김창희;김형미
    • 대한치과의료관리학회지
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    • 제10권1호
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    • pp.9-21
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    • 2022
  • This study was carried out to understand the influence of dental technicians' image and major satisfaction on dental technology students' dropout intention. A questionnaire survey was administered to 273 students in the Department of Dental Technology. Frequency analysis, independent sample t-test, one-way ANOVA, and multiple regression analysis were performed. The results are as follows: The image of dental technicians differed significantly depending on factors such as school year, personality, whether a family member is a dental technician or not, reason for choosing a department, difficulty in one's own academic life, and disciplinary life adaptation (p<0.05). The image of dental technicians was seen to be positively perceived when the respondent had an affirmative personality, or had a dental technician among family members or chose the department for its uniqueness, or found no difficulty in academic life, and adapted well to a situational or environmental change. Major satisfaction of dental technicians was seen a meaningful difference in items such as school year, personality, awareness of dental technicians, reason for choosing a department, the difficulty in own academic life, and the disciplinary life adaptation (p<0.05). Individuals with high major satisfaction and low dropout intention included those with a positive personality, who think affirmatively about dental technicians, who chose a department owing to suiting the aptitude and interest or to the uniqueness of the major. The influential factors on dropout intention included general satisfaction out of major satisfaction, perspective and self-confident image among dental technicians, and an awareness of dental technicians. The establishment of a desirable image of dental technicians and the improvement in major satisfaction are considered likely to contribute to reducing the dropout intention of dental technology students.

보건진료원의 직무만족에 영향을 미치는 요인 (Job Satisfaction and Related Factors among Community Health Practitioners)

  • 정귀임;윤석옥;신현주;신동수
    • 한국농촌간호학회지
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    • 제4권2호
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    • pp.120-127
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    • 2009
  • Purpose: This study was done to identify factors related to job satisfaction according to socioeconomic status and job related factors among community health practitioners. Method: A total of 91 community health practitioners participated in the survey. The survey was performed in November, 2008. The survey instruments included socioeconomic factors, work related factors and job satisfaction. The statistical analysis included frequencies, percentages, means, standard deviation, t-test, ANOVA, Scheffe test and multiple regression. Results: The mean age was $44.03{\pm}5.21$ years, 35.1% graduated from baccalaureate program. Job satisfactions related to wage level and job description had relatively lower score than other items. Job satisfaction was significantly different by education level, marital status, and motivation for choosing to be a community health practitioner. Conclusion: Characteristics of community health practitioners are changing and the Korean government needs to up-date job descriptions and welfare policies according to the higher quality of public health practitioners.

Simplified slab design approach for parking garages with equivalent vehicle load factors

  • Kwak, Hyo-Gyoung;Song, Jong-Young
    • Structural Engineering and Mechanics
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    • 제9권3호
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    • pp.305-321
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    • 2000
  • This paper develops a simplified, but effective, algorithm in obtaining critical slab design moments for parking garages. Maintaining the uniformly distributed load concept generally adopted in the design of building structures, this paper also introduces the equivalent vehicle load factors, which can simulate the vehicle load effects without taking additional sophisticated numerical analyses. After choosing a standard design vehicle of 2.4 tons through the investigation of small to medium vehicles made in Korea, finite element analyses for concentrated wheel loads were conducted by referring to the influence surfaces. Based on the obtained member forces, we determined the equivalent vehicle load factors for slabs, which represent the ratios for forces under vehicle loads to these under uniformly distributed loads. In addition, the relationships between the equivalent vehicle load factors and sectional dimensions were also established by regression, and then used to obtain the proper design moments by vehicle loads. The member forces calculated by the proposed method are compared with the results of four different approaches mentioned in current design codes, with the objective to establish the relative efficiencies of the proposed method.

An Analysis of the Importance of the Success Factors in Implementation Stage of ERP System

  • YI, Seon-Gyu;Kim, Jong-Ju
    • 한국컴퓨터정보학회논문지
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    • 제21권12호
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    • pp.165-171
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    • 2016
  • This study analyzes the relative importance of the introducing factors for the critical success factors in the implementation stage of the lifecycle of ERP system using Delphi technique and Analytic Hierarchy Process(AHP). In the 1st layer of the hierarchy, technical factor is evaluated as the most important factor among organizational, technical, and supplier factors. In the 2nd layer, choosing a proper ERP package is evaluated as the most important factor within 15 factors followed by process-oriented approach, technical suitability, minimized customization, integration and association of system with trading parter, association with legacy systems, and support and involvement of top management. As a result of this analysis enterprise should choose an ERP package that is suitable to its business environment, and make the best use of(take full advantage of) best practice that ERP package provides to optimize the existing business procedure or process(to approach the existing business procedure or process). This study also shows the range of customization of the features provided by the ERP package should be minimized.

시간제 근로 및 성별에 따른 개인의 삶의 만족도 분석 - 「서울서베이 도시정책지표조사」를 이용하여 - (The Effect of Part-time Work on the Satisfaction of Personal Life - Using Seoul Survey -)

  • 김재원;임업
    • 지역연구
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    • 제35권2호
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    • pp.59-71
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    • 2019
  • 우리나라 연평균 근로시간은 OECD 최상위 수준이다. 장시간 근로는 근로자의 생산성을 저해하고 일과 가정의 양립을 방해하는 등 삶의 질을 하락시키는 요인이 된다. 최근 정부는 시간제 일자리를 증가하는 등 유연근로제를 장려하고 있지만, 양질의 시간제 일자리가 부족한 현실이다. 시간제 근로는 일과 개인의 삶을 병행할 수 있게 하지만, 동시에 열악한 근로환경과 부정적인 사회적 시선을 보유하여 개인의 삶의 만족도에 미치는 영향이 전일제 근로와는 다를 것으로 예상된다. 특히 여성의 경우 노동시장에서 성별 격차를 경험하고 있으며, 일과 가정의 병행이라는 측면에서 시간제 근로가 삶의 만족도에 미치는 영향이 남성과 다르게 나타날 수 있다. 본 연구는 2017년도 "서울서베이 도시정책지표조사" 자료를 활용하여 근무유형-성별의 교차효과가 개인의 삶의 만족도에 미치는 영향을 순서형 로지스틱 회귀모형을 통해 실증적으로 분석하였다. 분석결과에 따르면, 삶의 만족도는 전일제 여성, 전일제 남성, 시간제 여성, 시간제 남성 순으로 높은 것으로 나타났다. 또한 시간제 여성 근로자가 낮은 삶의 만족도를 가질 확률이 가장 높은 반면, 높은 삶의 만족도를 가질 확률은 가장 낮게 나타났다. 대조적으로 전일제 남성 근로자는 낮은 삶의 만족도를 가질 확률이 가장 낮은 반면, 높은 삶의 만족도를 가질 확률은 가장 높은 것으로 나타났다.

연구개발비에 대한 회계정책 결정요인 분석 (Determinants of Accounting Policy for R & D Costs)

  • 조성표
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1996년도 제10회 동계학술발표회 논문집
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    • pp.63-76
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    • 1996
  • This study investigates the factors determining accounting method for R & D costs (capitalize vs. expense) in Korea. Using agency theory and other economic factors, probit and regression models have been developed to distinguish between firms choosing different accounting alternatives for R&D costs. The results are consistent to debt contract, R&D burden and regulation hypotheses both in probit and regression analysis. The size variable has opposite sign in univariate t-test and probit analysis but the signs are mixed and insignificant in regression which may be due to the differences of political environment between Korea and the US. Generally, the results are consistent to those of previous research. The results support the hypothesis that firms with higher leverage and larger burden of R&D costs are more likely to capitalize R&D costs. Partially, larger and regulated firms are more likely to expense R & D costs.

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