• Title/Summary/Keyword: Choosing Factors

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Impact of Choice Motives on Consumer Attitudes and Purchase Intentions regarding Organic Coffee - Study Performed at Organic Coffee Shops in and around Seoul - (유기농 커피 선택 동기가 소비자태도 및 구매의도에 미치는 영향 - 서울 지역 유기농 커피 전문점을 중심으로 -)

  • Han, Soojeong;Kim, Keum-Jumg;Lee, Kyung-Hee
    • Journal of the East Asian Society of Dietary Life
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    • v.25 no.5
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    • pp.911-921
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    • 2015
  • This study aimed to examine the choice motives for organic coffee and investigate how these motives influence consumer attitudes and purchase intentions regarding organic coffee. A survey was administered to people visiting organic coffee shops in Seoul. Analyses of frequency, descriptive statistics, factor and reliability, ANOVA, correlation, and regression were conducted using SPSS 20.0. Six factors were demonstrated as motives for choosing organic coffee: health, price, reliability, familiarity, sensory appeal, and environment friendliness. Among six factors, "reliability" and "environment friendliness" were positively associated with consumer attitudes, which had a significant impact on purchase intentions. This study is one of the first to examine the relationship between consumer attitudes and purchase intentions focusing on organic coffee. Although the organic coffee market has high potential, its theoretical background has been under developed. By revealing choice motives for organic coffee, this study could provide basic information on how to satisfy consumer needs and promote purchasing. In addition, by understanding needs of diverse and specific coffee consumer groups, effective marketing strategies can be developed with a focus on organic coffee. Especially, environment-friendly and reliable organic coffee can satisfy consumers, maximize profits, and improve brand value.

Quality of Life in Ovarian Cancer Patients Choosing to Receive Salvage Chemotherapy or Palliative Treatment

  • Srisuttayasathien, Manasawee;Khemapech, Nipon
    • Asian Pacific Journal of Cancer Prevention
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    • v.14 no.12
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    • pp.7669-7674
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    • 2013
  • Background: The hypothesis that patients who primarily progress on two consecutive chemotherapy regimens without evidence of clinical benefit may opt for supportive care was investigated. The purpose was to determine the quality of life in recurrent ovarian cancer patients choosing to receive salvage chemotherapy in addition to supportive care or palliative care alone. A secondary objective was to evaluate factors that affect quality of life in ovarian cancer patients. Materials and Methods: A descriptive study was conducted in patients who had histological confirmed epithelial ovarian cancer and failed to respond to at least one regimen of chemotherapy, coming for treatment at the King Chulalongkorn Memorial Hospital in Bangkok, Thailand over a six-month period from August 2012-March 2013. Each patient was asked to complete the FACT-G and a general personal questionnaire. The median quality of life score was analyzed. The Mann Whitney U Test was used to compare the difference between salvage chemotherapy and palliative care groups, and the Kruskal Wallis was used to evaluate other variables. Results: Thirty-eight ovarian cancer patients were identified who failed to respond to chemotherapy. Of the 38, 30 chose salvage chemotherapy and eight palliative care for further treatment. By histology the carcimnomas were predominantly endometrioid subtype and poorly differentiated. The majority of patients in this study had FIGO stage III, and ECOG status 0-1. The median quality of life score was 76.3 (35.8-94.0), with no significant differences between the groups. Factors associated with the quality of life were the ECOG score and number of chemotherapeutic courses. Conclusions: In the setting of refractory or recurrent epithelial ovarian cancer, patients who receive salvage chemotherapy have comparable quality of life scores with patients treated with palliative care alone, providing a contrast with previous studies.

Influence of a Choice Attribute of Hotel Banquet Event Menu on Customer Satisfaction - Focusing on the P Hotel - (호텔 연회장 이벤트 메뉴 선택 속성이 고객 만족에 미치는 영향 - P호텔을 중심으로 -)

  • Lee, In-Sung;Lee, Sang-Won;Lee, Kwang-Ock
    • Culinary science and hospitality research
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    • v.15 no.3
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    • pp.15-28
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    • 2009
  • The purpose of this study is to examine customer behavior when choosing event menu at the banquet restaurant of a five-star hotel and analyze the factors of choosing the menu and its customer satisfaction. Based on the results of this study, it is possible for hotel mangers to develop good banquet event menu choices and use them when changing menu. This study adopts the Enter Method, and "t" defines 3 variables such as physiological intent, quality of food, and reasonable price. However, the other factors such as sensory images of food, contents of menu, promotion menu, cleanliness and services prove not to be important variables in this study. Among most important 3 variables, quality of food with the highest figure($\beta$ .416) is the most important variable to customer satisfaction followed by physiological intent ($\beta$ .283) and resonable price($\beta$ .134).

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Sportswear customers' level of involvement, satisfaction with functionality, and repurchase intentions - A review of sports participation motives - (스포츠웨어에 대한 소비자의 관여도, 기능성 만족도 및 재구매의도에 관한 연구 - 스포츠 참여동기를 중심으로 -)

  • Rhee, YoungJu
    • The Research Journal of the Costume Culture
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    • v.22 no.3
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    • pp.468-480
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    • 2014
  • This study aimed to identify the effects of sports participation motives, the involvement in choosing sportswear, and the satisfaction with/perceived importance of sportswear functionality, on customers' repurchase intentions. A total of 185 survey questionnaires were analyzed after surveying 200 female undergraduates in their 20s. The research results are as follows. First, the participation motives for sports were categorized as follows. A factor analysis conducted on 13 questions yielded 4 factors. Factor 1 included consideration about socializing and pleasure, factor 2 privileged ostentation, factor 3 was concerned with enhancing health, and factor 4 was about maintaining appearance. Second, the various effects of different sports participation motives, of the satisfaction with functionality, and of the involvement in buying sportswear on customers' repurchase intentions were analyzed. The intention to repurchase sportswear was considered as a dependent variable, while the motives for participating in sports, the satisfaction with functionality, and the level of involvement were treated as independent variables. A multiple regression analysis using these variables showed that the satisfaction with functionality and involvement in choosing sportswear had a significant impact on the intention to repurchase sportswear. Third, looking at how different participation motives for sports affected the importance of sportswear functionality, the motives related to socializing and pleasure and ostentation, the sub-factors in sports participation motives, significantly increased the importance of comfort. Motives related to enhancing health and maintaining appearance, on the other hand, were found to affect the importance of sports performance. Fourth, a MANOVA was performed to examine the difference in the importance of functionality between those consumers highly involved in sportswear-buying and those less involved. Those with a high level of involvement were found to prioritize sports performance over comfort. Those with a low level of involvement were shown to place a greater emphasis on comfort.

Influence of dental technicians' image and major satisfaction upon dental technology students' dropout intention (치과기공사 이미지와 전공만족도가 치기공과 학생의 중도탈락의도에 미치는 영향)

  • Eun-Ja, Kwon;Chang-Hee, Kim;Hyeong-Mi, Kim
    • Journal of Korean Academy of Dental Administration
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    • v.10 no.1
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    • pp.9-21
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    • 2022
  • This study was carried out to understand the influence of dental technicians' image and major satisfaction on dental technology students' dropout intention. A questionnaire survey was administered to 273 students in the Department of Dental Technology. Frequency analysis, independent sample t-test, one-way ANOVA, and multiple regression analysis were performed. The results are as follows: The image of dental technicians differed significantly depending on factors such as school year, personality, whether a family member is a dental technician or not, reason for choosing a department, difficulty in one's own academic life, and disciplinary life adaptation (p<0.05). The image of dental technicians was seen to be positively perceived when the respondent had an affirmative personality, or had a dental technician among family members or chose the department for its uniqueness, or found no difficulty in academic life, and adapted well to a situational or environmental change. Major satisfaction of dental technicians was seen a meaningful difference in items such as school year, personality, awareness of dental technicians, reason for choosing a department, the difficulty in own academic life, and the disciplinary life adaptation (p<0.05). Individuals with high major satisfaction and low dropout intention included those with a positive personality, who think affirmatively about dental technicians, who chose a department owing to suiting the aptitude and interest or to the uniqueness of the major. The influential factors on dropout intention included general satisfaction out of major satisfaction, perspective and self-confident image among dental technicians, and an awareness of dental technicians. The establishment of a desirable image of dental technicians and the improvement in major satisfaction are considered likely to contribute to reducing the dropout intention of dental technology students.

Job Satisfaction and Related Factors among Community Health Practitioners (보건진료원의 직무만족에 영향을 미치는 요인)

  • Jung, Kwuy-Im;Yoon, Suk-Ok;Shin, Hyun-Joo;Shin, Dong-Soo
    • Journal of Korean Academy of Rural Health Nursing
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    • v.4 no.2
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    • pp.120-127
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    • 2009
  • Purpose: This study was done to identify factors related to job satisfaction according to socioeconomic status and job related factors among community health practitioners. Method: A total of 91 community health practitioners participated in the survey. The survey was performed in November, 2008. The survey instruments included socioeconomic factors, work related factors and job satisfaction. The statistical analysis included frequencies, percentages, means, standard deviation, t-test, ANOVA, Scheffe test and multiple regression. Results: The mean age was $44.03{\pm}5.21$ years, 35.1% graduated from baccalaureate program. Job satisfactions related to wage level and job description had relatively lower score than other items. Job satisfaction was significantly different by education level, marital status, and motivation for choosing to be a community health practitioner. Conclusion: Characteristics of community health practitioners are changing and the Korean government needs to up-date job descriptions and welfare policies according to the higher quality of public health practitioners.

Simplified slab design approach for parking garages with equivalent vehicle load factors

  • Kwak, Hyo-Gyoung;Song, Jong-Young
    • Structural Engineering and Mechanics
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    • v.9 no.3
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    • pp.305-321
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    • 2000
  • This paper develops a simplified, but effective, algorithm in obtaining critical slab design moments for parking garages. Maintaining the uniformly distributed load concept generally adopted in the design of building structures, this paper also introduces the equivalent vehicle load factors, which can simulate the vehicle load effects without taking additional sophisticated numerical analyses. After choosing a standard design vehicle of 2.4 tons through the investigation of small to medium vehicles made in Korea, finite element analyses for concentrated wheel loads were conducted by referring to the influence surfaces. Based on the obtained member forces, we determined the equivalent vehicle load factors for slabs, which represent the ratios for forces under vehicle loads to these under uniformly distributed loads. In addition, the relationships between the equivalent vehicle load factors and sectional dimensions were also established by regression, and then used to obtain the proper design moments by vehicle loads. The member forces calculated by the proposed method are compared with the results of four different approaches mentioned in current design codes, with the objective to establish the relative efficiencies of the proposed method.

An Analysis of the Importance of the Success Factors in Implementation Stage of ERP System

  • YI, Seon-Gyu;Kim, Jong-Ju
    • Journal of the Korea Society of Computer and Information
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    • v.21 no.12
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    • pp.165-171
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    • 2016
  • This study analyzes the relative importance of the introducing factors for the critical success factors in the implementation stage of the lifecycle of ERP system using Delphi technique and Analytic Hierarchy Process(AHP). In the 1st layer of the hierarchy, technical factor is evaluated as the most important factor among organizational, technical, and supplier factors. In the 2nd layer, choosing a proper ERP package is evaluated as the most important factor within 15 factors followed by process-oriented approach, technical suitability, minimized customization, integration and association of system with trading parter, association with legacy systems, and support and involvement of top management. As a result of this analysis enterprise should choose an ERP package that is suitable to its business environment, and make the best use of(take full advantage of) best practice that ERP package provides to optimize the existing business procedure or process(to approach the existing business procedure or process). This study also shows the range of customization of the features provided by the ERP package should be minimized.

The Effect of Part-time Work on the Satisfaction of Personal Life - Using Seoul Survey - (시간제 근로 및 성별에 따른 개인의 삶의 만족도 분석 - 「서울서베이 도시정책지표조사」를 이용하여 -)

  • Kim, Jae Won;Lim, Up
    • Journal of the Korean Regional Science Association
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    • v.35 no.2
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    • pp.59-71
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    • 2019
  • Korea's average annual working hours are among the highest in the OECD. Such long-term work has been a factor that reduces the quality of life by discouraging workers' productivity and interrupting the compatibility of work and family, prompting the government to encourage flexible work systems, such as increasing part-time jobs, but a lack of quality part-time jobs. Part-time work enables flexible labor for workers, but at the same time, workers will involuntarily opt for part-time work as they have poor working conditions and negative social views. In this respect, the effect of the working type on an individual's life is expected to be different. In addition, for women, gender gaps exist in the labor market and the impact of part-time work on life satisfaction is expected to differ from men in terms of working and family alike. Using the data from the 2017 "Seoul Survey Urban Policy Indicator Survey", the ordered logistic regression model was used to analyze the cross-effect of working type and sex on satisfaction. The analysis of the study showed that when other factors were controlled, life satisfaction was high in the order of fulltime female, full-time male, part-time female, and part-time male. In addition, further analysis shows that the parttime female workers have the highest probability of choosing low life satisfaction, while the probability of choosing high life satisfaction is the lowest, and full-time male workers have the lowest probability of choosing low life satisfaction, while the highest probability of choosing high life satisfaction is the highest.

Determinants of Accounting Policy for R & D Costs (연구개발비에 대한 회계정책 결정요인 분석)

  • 조성표
    • Proceedings of the Technology Innovation Conference
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    • 1996.12a
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    • pp.63-76
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    • 1996
  • This study investigates the factors determining accounting method for R & D costs (capitalize vs. expense) in Korea. Using agency theory and other economic factors, probit and regression models have been developed to distinguish between firms choosing different accounting alternatives for R&D costs. The results are consistent to debt contract, R&D burden and regulation hypotheses both in probit and regression analysis. The size variable has opposite sign in univariate t-test and probit analysis but the signs are mixed and insignificant in regression which may be due to the differences of political environment between Korea and the US. Generally, the results are consistent to those of previous research. The results support the hypothesis that firms with higher leverage and larger burden of R&D costs are more likely to capitalize R&D costs. Partially, larger and regulated firms are more likely to expense R & D costs.

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