• Title/Summary/Keyword: Choice Theory

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The influence of the perceived value of product pages information of online tea shop on consumers' purchase intention

  • Dongxu ZHANG;Wenyuan HU;Na ZHENG;Zhi QIAO
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.3
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    • pp.1-9
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    • 2023
  • Nowadays, with the development of the internet and e-commerce, opening tea shops online has become an increasing choice for selling tea. However, the product page information of many online tea shops cannot effectively attract consumers, resulting in their profits being compromised. To investigate this, we conducted this paper and hope to provide effective suggestions. This paper is based on 229 questionnaires and selects the product page information of online tea shops as the research object. Using the four dimensions of perceived value theory as independent variables with consumer purchase intention as the dependent variable. A structural equation model was constructed to analyze the role of the perceived value of product page information in online tea shops how influencing consumers' purchase intentions. It was found that information on the perceived functional value of online tea shops did not have a significant positive effect on consumer purchase intentions. However, information on the perceived monetary value, perceived social value, and perceived emotional value of online tea shops had a significant positive impact on consumers' purchase intentions. Based on the above conclusions, online tea shops should focus on the expression of product page information to enhance the level of consumers' perceived value of tea products, thereby enhancing their intention to purchase tea products.

Knowledge sharing and using on Community of Practice in construction industry: An Identifying Stimulate Model

  • BAE, Inyoung;PARK, Moonseo;LEE, Hyun-Soo;SONG, Kwonsik;BAE, Youngkyun
    • International conference on construction engineering and project management
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    • 2015.10a
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    • pp.654-655
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    • 2015
  • In construction industry, while requiring advanced knowledge of technicians through a long experience, there is a problem with the tacit knowledge is not carried on the inner organization. Recent technological developments allow sharing and application of the tacit knowledge while technology tools use the CoP(Community of Practice) that mainly interacts between people. Clearly, the most consideration in stimulating CoP is the circulation of knowledge, namely the willingness to share and use knowledge with others. It is then important to explain why individuals factors to share and use knowledge with others when they have a choice. In this paper, we would like to report to find out about factors whether people are actually sharing and using the knowledge obtained in CoP. The results help to analyze which factors are influenced to be a successful CoP in construction industry. The implications for theory and future research direction are discussed.

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The Impact of Healthy-pleasure Product Choice Attribute Importance on Buyer Attitudes and Purchase Behavior: a Focus on ow-calorie Foods

  • Kyung Tae JANG;Seung Hyeon LEE;Seong Soo CHA
    • Journal of Wellbeing Management and Applied Psychology
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    • v.7 no.2
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    • pp.23-29
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    • 2024
  • Purpose: This study aims to investigate consumer attitudes towards healthy foods, focusing on low-calorie options, and their impact on purchasing behavior. Methods: The study utilizes structural equation modeling, which incorporates statistical tools such as SPSS and AMOS for thorough analysis. This involves collecting data over a period of time and then inferring patterns and relationships through correlation and trend analysis. Results: The study found that attributes such as quality, price, functional value, and emotional value have a significant impact on customer satisfaction and repurchase intentions, but not on nutrition and brand. The study provides a comprehensive understanding of the factors that influence consumer attitudes and purchase behavior toward healthy indulgences in the context of low-calorie foods, and has important implications for both academic research and practical marketing strategies. Conclusions and Implications: This study provides new insights into consumer behavior theory by validating the impact of the perceived value of low-calorie products on attitudes and purchase behavior, which is of great academic value. It is also expected to provide useful information for the formulation of effective marketing strategies for low-calorie products and the development of products that meet consumer needs.

Evaluation of Consumer Nutrition Education Program to Reduce Sodium Intake Based on Social Cognitive Theory (사회인지론에 근거한 나트륨 섭취 줄이기 소비자 영양교육 프로그램의 효과 평가)

  • Ahn, So-Hyun;Kwon, Jong Sook;Kim, Kyung Min;Yoon, Jin-Sook;Kim, Hye-Kyeong
    • Korean Journal of Community Nutrition
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    • v.20 no.6
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    • pp.433-446
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    • 2015
  • Objectives: This study was performed to evaluate the consumer education program for reducing sodium intake based on social cognitive theory (SCT) and investigate consumer perceptions of environmental, cognitive and behavioral factors. Methods: Consumers (n=4,439) were recruited nationwide in Korea to participate in a nutrition education program for reducing sodium intake which was targeted on senior housewives (SH), parents (P), and office workers (OW). Questions regarding main factors of SCT were asked both before and after the education program. Results: SH and P recognized external social efforts and information to reduce sodium including nutrition labeling more than OW. The main barriers to practice reducing sodium intake were limited choice of low sodium food and menu, interference with social relationship when dining with others, and limited information, knowledge and skills. SH had lower barriers to practice reducing sodium intake and OW perceived 'preference to soup or stew' and 'preference to Kimchi, salted fish and fermented sauces' as barriers more than other groups at the baseline. Less than 50% of participants knew the relationship between sodium and salt, sodium in nutrition labeling, and recommended sodium intake. In addition, OW had little knowledge for capability to reduce sodium intake and lower self-efficacy to practice compared with SH and P. After education, positive outcome expectations such as lowering blood pressure, prevention of cardiovascular disease and osteoporosis were increased and barriers to practice reducing sodium intake were decreased in all groups (p < 0.05). The knowledge for behavioral capability and self-efficacy to reduce sodium intake were also improved but OW had still lower scores compared with other groups. Conclusions: These results suggested that nutrition education programs could be an effective tool to impact general population by facilitating awareness and increased capability to reduce sodium intake.

A study on the application of redundancy in information design (정보디자인의 잉여성적용 연구)

  • Oh, Byung-Keun;Hong, Suk-Il
    • Archives of design research
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    • v.18 no.1 s.59
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    • pp.49-58
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    • 2005
  • Focusing on the information sender, message, channel, and receiver, the existing information theory deals with the noise, information contents, and probability of choice, which involve in the process of information transmission. In the current digital environment, besides simply conveying information itself through media, the important issue is how to efficiently convey information. Therefore, we need to analyze the theory in different perspective, and to research the Information redundancy for the methodology of information design. The redundancy causes the receiver to have attraction to the information and to reduce its contents due to its supplement and repetition. So it can play a role of efficient communication method. The concept of redundancy is applied to the communication of art such as literature, architecture, painting, and design to accomplish efficient communication. In order to get persuasive information design for the receiver's perspective we need to make use of this concept. The redundancy can be applied with the technical aspect of multimedia and Interaction, which add supplemental expression, or sort of event for the receiver's experience and memory. In the process of constructing information it can be applied with the structure of gaming redundancy, entropy, the accumulating communication code using entertaining feature, and storytelling methodology. The noise and entropy could be used for the means of making redundancy, not the obstacle to information. The redundancy gives the receiver attraction on the information and makes them have strong will of interpreting it so that the purpose of conveying information will be accomplished efficiently.

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A Computational Mineralogy Study of the Crystal Structure and Stability of Aluminum Silicate (Al2SiO5) Minerals (알루미늄 규산염(Al2SiO5) 광물의 결정구조와 안정성에 대한 계산광물학 연구)

  • Kim, Juhyeok;Son, Sangbo;Kwon, Kideok D.
    • Journal of the Mineralogical Society of Korea
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    • v.31 no.1
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    • pp.13-22
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    • 2018
  • Aluminum silicates ($Al_2SiO_5$) undergo phase transitions among kyanite, andalusite, and sillimanite depending on temperature and pressure conditions. The minerals are often used as an important indicator of the degree of metamorphism for certain metamorphic rocks. In this study, we have applied classical molecular dynamics (MD) simulations and density functional theory (DFT) to the aluminum silicates. We examined the crystal structures as a function of applied pressure and the corresponding stabilities based on calculated enthalpies at each pressure. In terms of the lattice parameters, both methods showed that the volume decreases as the pressure increases as observed in the experiment. In particular, DFT results differed from experimental results by much less than 1%. As to the relative stability, however, both methods showed different levels of accuracy. In the MD simulations, a transition pressure at which the relative stability between two minerals reverse could not be determined because the enthalpies were insensitive to the applied pressure. On the other hand, in DFT calculations, the relative stability relation among the three minerals was consistent with experiment, although the transition pressure was strongly dependent on the choice of the electronic exchange-correlation functional.

The Role of Reason in Aquinas' Theory of the Freedom of Will (의지의 자유선택에 있어서 이성의 역할 - 토마스 아퀴나스에게서 의지와 이성의 관계에 대한 하나의 고찰 -)

  • Lee, Sang-sup
    • Journal of Korean Philosophical Society
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    • v.145
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    • pp.325-350
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    • 2018
  • The overemphasis of the priority of reason over will runs the risk of resulting in intellectual determinism. On the contrary, it is also unfair to underestimate the role of reason in Saint Thomas Aquinas' theory of the free will to avoid intellectual determinism. For, according to Thomas, "the will inclines to the good, insofar as it is an appetite, and it follows the judgment of the reason in the pursuit of the good, insofar as it is a 'rational' appetite." It is the objective of this article to show that, for Thomas, the idea of the free will is not contradictory to that of the will's following the judgment of reason. For this purpose, it is decisive to adequately evaluate the role of reason in Thomas's theory of the free will. This article therefore proves that in principle Thomas argues the priority of the will over reason as well as the freedom of the will, and that he nevertheless recognizes the role of reason which precedes the choice of the will by making the second-level judgment even when the will chooses not to follow the first-level judgement of reason. It is entirely up to the will to follow the judgement and order of reason or not. It explains the freedom of the will. But 'not to follow reason' is contradictory to the essential determination of the will as the 'rational' appetite. For from the will's not following reason, wrong-doing follows; the human act which does not conform to reason. This article therefore argues that for Thomas, the 'true' liberty of the will corresponding to its determination as the rational appetite consists in its following the rule and order of reason, not in acting against the judgement of reason.

A Study on the Career Decision-making Process of Female Undergraduates who Want the Male-dominated Job: A Grounded Theory Based Approach (남성중심적 직업을 희망하는 여자대학생들의 직업결정과정: 근거이론 접근)

  • Kim, Young Shil;Lim, Sung Moon
    • The Korean Journal of Woman Psychology
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    • v.16 no.3
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    • pp.303-329
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    • 2011
  • In Korea, recent women's educational standard is more higher than any other period but rate of using human resources is the lowest level among the OECD nations. As the reason of this phenomenon, the career choice attract attention. Traditionally, job is classified female-dominated job from male-dominated job, and most women still avoid male-dominated job. If this unequal concentrated phenomenon is relieved, diversity using of human resource will be available. For the purpose, this study try to determine the experience structure and the career decision-making process of the female undergraduate who want the male-dominated job through the qualitative study method, and to determine factors that work negative or positive on the process to use for the career consult. Grounded theory based data analyses resulted in 61 concepts, 27 sub-categories, and 12 categories from the recorded data of 8 female undergraduates who want the male-dominated job. The core category was "For the special life, keeping challenging with the will". A paradigm model consist of the casual condition, central phenomenon, contextual condition, intervening condition, actions/reactions and the result was proposed. And the participants went through five stages with time in their career decision-making process: the stage of awareness about the trait and aspiration, the stage of internal determination, the stage of support and accept, the stage of challenge and overcome, and the stage of affirmation and confidence. Implications of the findings and suggestions for the future research are discussed.

A Study on Choice, Gender, and Student Satisfaction with a Block Education System and its Influence on their Job will (외식조리학과 재학생들의 선택, 성별, 학년별 변인이 블록식 교육만족도와 미래직업의지에 미치는 영향연구)

  • Suk-Tae, Oh
    • Culinary science and hospitality research
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    • v.18 no.2
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    • pp.51-63
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    • 2012
  • This study aims to evaluate the satisfaction of students with a block system and it's effect on preparing students for a culinary career in the future. Summing up the outcomes of this study, male students reported higher levels of satisfaction than female students not only regarding a block system $perse$ (significant level 0.05) but with regards to career preparation as well (level 0.01). According to the choice variations disclosed by this study, a strong correlation exists with each of the p-values 0.000. Additionally, satisfaction with a block system appears to be strongly related to how well it is perceived to prepare students for future jobs with a RSQ = 0.840. Summing up the study's conclusions on gender effects, satisfaction with a block system is higher for males than females due to its being physically harder to take for female than for male students. Also, student grades have no correlation with satisfaction with a block system while they show significant differences in future job will. Freshmen (first year students) displayed the strongest level of satisfaction regarding future career preparation while seniors (fourth year students) the lowest. According to these results, we can posit a theory; gender and study years have an effect on the satisfaction with a block educational program and perceived value of career preparation. Therefore, culinary instructors and planners should consider this study's results to improve student satisfaction and future job preparedness.

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Analysis of Perception Factors Affecting Students' Satisfaction with the Cosmetology Education of a Cyber University (사이버대학 미용 교육 만족도에 미치는 인식 요인 분석)

  • Kim, Min-Kyoung;Kim, Gwi-Jeong;Li, Shun-Hua
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.493-504
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    • 2017
  • This study attempted to derive the sub-factors for the perception of cosmetology education affecting satisfaction of students with the cosmetology education and analyze their effects on career choice through a questionnaire survey against a total of a total of 120 people who had taken the cyber university cosmology lecture previously. For cosmetology education perception factors, four predictive variables (educational environment, operating system, curriculum and lecture management) and one variable regarding educational satisfaction were derived and used as analysis tools. The purpose of education by academic major was the acquisition of license and theory & practice education in hairdressing and skin care, respectively. Students showed more interest in hairdressing lectures as they had little work experience and in skin care lectures when they had extensive work experience (p<0.01). Correlation was found between the four education perception-related sub-regions and satisfaction with education (p<0.01). In particular, curriculum and lecture management had a positive effect on satisfaction with education with statistical significance. As the perception of lectures increased, students were more satisfied with cosmetology education (p<0.001). In addition, academia-industry cooperation, career analysis, cosmetology lectures and school had influence on career choice. This study found several issues such as difficult curriculum and poor communication, and it appears that it is necessary to develop a better communication plan and new educational lectures by career and stage.