• Title/Summary/Keyword: Business Strategy Changes

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A Case Study on Mobile Web and Social Network Service in Digital Music Market : The New Management of NeowizBugs (디지털 음악시장에서 모바일 웹과 소셜네트워크서비스 사례연구 : 네오위즈벅스의 신경영)

  • Yoo, Byung-Joon;Kim, Kwan-Soo
    • The Journal of Society for e-Business Studies
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    • v.16 no.1
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    • pp.1-15
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    • 2011
  • The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.

A Study on a Quality Management System onto which Informationized Management is Grafted: - With Centering on the Direction for Development of a Standard Model of the Informationized Management System - (정보화경영을 접목한 품질관리방안 연구 - 정보화경영체제 표준모델 발전방향 중심으로 -)

  • Park, Seon-Guk
    • 한국디지털정책학회:학술대회논문집
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    • 2007.06a
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    • pp.127-143
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    • 2007
  • As the informationized society develops, for companies to be industrially competitive in global competition, innovation of business administration through informationization is a nation-wide task that must be driven. Small-to-mid size companies also tend to recognize the need for informationization and build the information systems, improving their informationization levels. To reduce errors in bringing in and running the information systems and increase efficiency In using them, the need for the standard and guide for informationization in small-to-mid size companies has increased. Accordingly, the national office of small and medium business administration has developed the informationized management system (IMS) certification standard in order to provide a national motive to secure the means for management innovation of small-to-mid size companies and have them recognize informationization as a business strategy. Now, there arises the need for the IMS certification standard, which was developed in early 2000, due to changes in environments of small-and-medium businesses and problems that have been revealed in field applications. In this research, we have examined the current situations of informationization in small-and-medium businesses that were revealed by the 2005 survey on the levels of informationization in small and medium business, have drawn the problems that have occurred in the process of applying the IMS in many small-to-mid size companies, have devised the measures against those problems, and have proposed a new IMS certification standard that reflects those measures. This research has proposed only the direction for development of the IMS certification standard. Future researches should deal with detailed items and criteria for evaluation and continuous improvement of them.

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Digital Technology and Fashion Features in the Contents of Korean Virtual Idol Groups (한국 가상 아이돌 그룹의 콘텐츠에 나타난 디지털 기술 및 패션의 특징)

  • JIAYI XUE;Seunghee Suh
    • Journal of Fashion Business
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    • v.27 no.1
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    • pp.110-125
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    • 2023
  • Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

Entrepreneurial Universities for Science and Technology: Cases of KAIST and POSTECH

  • Park, Mun-su;Jeong, Seung Ouk
    • STI Policy Review
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    • v.5 no.1
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    • pp.131-144
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    • 2014
  • The entrepreneurial university concept is a new challenge and opportunity for science and technology universities in Korea. The traditional university functions of education, research, and community service are still highly relevant, but increasingly so are new types of collaboration for research outcomes and funding resources. Strategic university management is needed to handle socioeconomic contribution, involving the creation and maintenance of proactive relationships with firms, national and regional governments, and other regional entities. The emergence of the entrepreneurial university in Korea is similar to the socioeconomic changes observable in the history of university development in America and in many other developed countries. In this paper, we examine the emerging paradigm of entrepreneurial universities in Korea and discuss the interactions among universities, firms, and government strategy and policy by investigating and comparing two universities, POSTECH and KAIST, in their leadership, adaptation to changes in the environment, business strategies, organization, and cooperative network. We conclude with policy points that emphasize the fact that while entrepreneurial universities are an emerging concept, they can expand innovation and creativity in education and research in Korean universities in the mid-to-long term if university administration, policymakers and public administrators, and regional innovation actors take an interest in the need for a new organization and system where university research can contribute socioeconomically.

Discovering Meaningful Trends in the Inaugural Addresses of North Korean Leader Via Text Mining (텍스트마이닝을 활용한 북한 지도자의 신년사 및 연설문 트렌드 연구)

  • Park, Chul-Soo
    • Journal of Information Technology Applications and Management
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    • v.26 no.3
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    • pp.43-59
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    • 2019
  • The goal of this paper is to investigate changes in North Korea's domestic and foreign policies through automated text analysis over North Korean new year addresses, one of most important and authoritative document publicly announced by North Korean government. Based on that data, we then analyze the status of text mining research, using a text mining technique to find the topics, methods, and trends of text mining research. We also investigate the characteristics and method of analysis of the text mining techniques, confirmed by analysis of the data. We propose a procedure to find meaningful tendencies based on a combination of text mining, cluster analysis, and co-occurrence networks. To demonstrate applicability and effectiveness of the proposed procedure, we analyzed the inaugural addresses of Kim Jung Un of the North Korea from 2017 to 2019. The main results of this study show that trends in the North Korean national policy agenda can be discovered based on clustering and visualization algorithms. We found that uncovered semantic structures of North Korean new year addresses closely follow major changes in North Korean government's positions toward their own people as well as outside audience such as USA and South Korea.

Cultural Big Data Platform and Digital Management: Focused on Cultural Contents Industry

  • Hong, Jong Youl
    • International Journal of Advanced Culture Technology
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    • v.10 no.3
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    • pp.287-294
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    • 2022
  • This paper examines the change and its meaning of marketing strategy in business administration, which is changing along with the development of digital technology. Unlike conventional marketing, digital marketing is creating new relationships and making changes through a two-way approach rather than a one-way approach between producers and consumers. And these changes are creating new approaches not only in the problems between businesses and consumers, but also in the relationship between public institutions and citizens. In particular, the potential of platforms, which are emerging as important in digital management, is applied to public policies, and efforts are being made to establish marketing strategies for public institutions. One case of this was applied to the cultural contents industry and policy to examine specific measures and visions. The cultural big data platform is in line with digital management and continuously utilizes digital marketing strategies in the public domain, and aims to promote creative work as well as publicize it to citizens and workers in the cultural content industry. The synergy effect that will emerge from the combination of the cultural big data platform and digital management is expected to continue.

A Study on Introduction and Administration Strategy of AEO Program : main examples and its implications for Korea Customs Service (관세법상 "수출입안전관리 우수공인업체"(AEO) 제도의 효율적인 운용 방안에 관한 연구)

  • Nam, Phung-Woo;Ahn, Jae-Jin
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.39
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    • pp.313-344
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    • 2008
  • The role of Customs Service has changed significantly in recent times, and what may represent core business for one administration may fall outside the sphere of responsibility of another. This is reflective of the changing environment in which customs authorities operate, and the corresponding changes in government priorities. Since the terrorist attacks on the United States in 2001, customs administrations around the world have been developing AEO programs in which they grant AEO status to operators who are well-compliant with the supply chain security standards. These programs also provide such operators with trade facilitation measures under the customs procedures, acknowledging the importance of ensuring secure and facilitated trade. Thus, this paper analysed leading countries's AEO program regime focused on the two fold : (1)provide an overview and present a implication of its AEO program ; (2)offer an appropriate proposal to Korea Customs Service's new program.

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A study on the actual condition of counterplan for product liability in small and medium enterprises (중소기업의 제조물 책임(PL) 대응실태에 관한 연구)

  • Park, Roh-Gook;Lee, Song-Ho
    • Proceedings of the Safety Management and Science Conference
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    • 2010.11a
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    • pp.507-516
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    • 2010
  • Product liability as a process has developed significantly in the United Kingdom and the United States of America. The safety of the product becomes one of the most important elements in modern corporate management. The rapid introduction of product liability has recently been a prevalent phenomenon, as global changes arising from rapid development in science and the economy have resulted in a highly interconnected world economy. This thesis was established, based on current literature and business consulting cases in the position of companies, and is one of the operating subjects in a system for legal responsibility in manufactured products.

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Do North Korean Social Media Show Signs of Change?: An Examination of a YouTube Channel Using Qualitative Tagging and Social Network Analysis

  • Park, Han Woo;Lim, Yon Soo
    • Journal of Contemporary Eastern Asia
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    • v.19 no.1
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    • pp.123-143
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    • 2020
  • This study examines the interplay between the reactions of YouTube users and North Korean propaganda. Interesting enough, the study has noticed changes in the strict media environment under young leader Kim. Messages delivered by the communist regime to the outside world appeared to resemble those of 'normal' countries. Although North Korean YouTube was led mainly by the account operator, visitors from different nations do comment on the channel, which suggests the possibility of building international communities for propaganda purposes. Overall, the study observed a sparsely connected social network among ordinary commenters. However, the operator did not exercise tight control over peer-to-peer communication but merely answered questions and tried to facilitate mass participation. In contrast to the many news clips, the documentary content on North Korea's YouTube channel did not explicitly advocate for North Korea's current political positions.

Yield Management Models for Two Substitutable Products (두 대체품에 대한 수익관리 모형 연구)

  • Kim, Sang-Won
    • Journal of the Korean Operations Research and Management Science Society
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    • v.41 no.2
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    • pp.1-16
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    • 2016
  • Yield management, which originated from the U.S. service industry, uses pricing techniques and information systems to make demand management decisions. Demand uncertainty is an important factor in the area of demand management. A key strategy to reduce the effects of demand uncertainty is substitution. The most generally known type of substitution is inventory-driven substitution, in which consumers substitute an out-of-stock product by buying a similar or other type of product. Another type of substitution is the price-driven substitution, which occurs as a result of price changes. In this research, we consider two market segments that have unique perishable products. We develop yield management optimization models with stochastic demand based on the newsvendor model where inventory-driven and price-driven substitutions are allowed between products in the two market segments. The most significant contribution of this research is that it develops analytical procedures to determine optimal solutions and considers both types of substitution. We also provide detailed theoretical analysis and numerical examples.