Browse > Article
http://dx.doi.org/10.7838/jsebs.2011.16.1.001

A Case Study on Mobile Web and Social Network Service in Digital Music Market : The New Management of NeowizBugs  

Yoo, Byung-Joon (서울대학교 경영전문대학원 교수)
Kim, Kwan-Soo (서울대 경영대학)
Publication Information
The Journal of Society for e-Business Studies / v.16, no.1, 2011 , pp. 1-15 More about this Journal
Abstract
The new environment of music service has brought changes in digital music industry. Today, various forms of music contents are presented in ubiquitous environments. Thus, securing various contents becomes very important in monopolistic competition of music market. Under the circumstance, web 2.0 provides a networking environment to form diverse relations. Social Network Service (SNS) is a service to emphasize people relation and is different from information-centered Internet service. And mobile SNS becomes popular as Smartphone rapidly increases. NeowizBugs merged with NeowizInternet managing Sayclub of a music-specified SNS site. And the firm confirms comprehensive contents by making ties with SM entertainment. Thus, the integration corporation secures and manages a new business model by linking digital contents with SNS. Generally, music-specified SNS has advertisement business model and uses a recommend system utilizing the database of users. By introducing the case of NeowizBugs, this study tries to identify the success strategy of music distributors fitting ubiquitous environment including web 2.0, mobile SNS, Smartphone, etc.
Keywords
Digital Music; Web 2.0; Mobile SNS; Smartphone;
Citations & Related Records
연도 인용수 순위
  • Reference
1 http//www.rankey.com.
2 Dennis D. McDonald, "The OECD's, Digital Broadband Content : Music," Working Party on the Information Economy, 2005.
3 Stern, "Internet Market Watch, Ashley associates," 2010.
4 T. O'Reilly, "What is Web 2.0 : Design Patterns and Business Models for the Next Generation of Software," International Journal of Digital Economics, Vol. 65, 2007, pp. 17-37.
5 Varian, Hal R., "Microeconomic Analysis," Norton and Company, Inc. 3rd Edition, 1992.
6 Ward A. H. and Kirthi K., "Internet Marketing and e-commerce," Thomson South-Western, 2007.
7 Wasserman, S. and Faust, K., "Social Network Analysis : Methods and Applications," Cambridge University Press, 1994.
8 전종홍, 이승윤, "모바일 웹 2.0 기술 전망", Telecommunication Review, 제17권, 제4호, 2007.
9 조동춘, "국내 디지털 음악시장의 발전 방향", Mnet media, 2008.
10 이은민, "국내 인터넷 음악시장의 성장요인 분석", 정보통신정책 제18권, 제5호, 통권 389호, 2006.
11 한국예술종합학교 산학협력단 예술경영연구소, "Music SNS 부상에 따른 음악산업변화 해외 사례 중심으로", 한국콘텐츠진흥원, 2009.
12 DMC 미디어, "해외 마케팅 Case Study : 소셜 네트워크 서비스 활용 마케팅 사례", DMC Media company, 2010
13 전종홍, "모바일 2.0 서비스 동향 및 전망", ETRI, 2009.
14 MezzoMedia, "SNS 마케팅 사례 분석 : 스타벅스(Starbucks)", MezzoMedia Newsletter, Vol. 3, 2010.
15 김강민, "웹 2.0과 소셜 네트워크", (주)사이람, 2006.
16 "네오위즈 인터넷, 분기 보고서(일반법인)", 2010.