Journal of Fashion Business (패션비즈니스)

The Korean Society of Fashion Business (한국패션비즈니스학회)
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Digital Technology and Fashion Features in the Contents of Korean Virtual Idol Groups

한국 가상 아이돌 그룹의 콘텐츠에 나타난 디지털 기술 및 패션의 특징

  • JIAYI XUE (Dept. of Fashion Design, Sungkyunkwan University) ;
  • Seunghee Suh (Dept. of Fashion Design, Sungkyunkwan University)
  • 설가예 (성균관대학교 의상학과) ;
  • 서승희 (성균관대학교 의상학과)
  • Received : 2023.02.04
  • Accepted : 2023.02.26
  • Published : 2023.02.28
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Abstract

Virtual idol groups are a product of changes in cultural content and development of digital technology. The purpose of this study is to derive the characteristics of technical expression and fashion of virtual idol groups of Korean entertainment companies, and the significance of this study is to provide basic data for creating a new content business model for virtual idol groups. The research method of this study consisted of literature research and case analysis. Korean virtual idol groups 'K/DA', 'Aespa', and 'Eternity', which show the evolved business model of the entertainment industry through rapid advances in digital technology, were selected as the subject of case analysis for this study, and newspaper articles were searched by keywords and analyzed. As a result of the study, the technical expressions shown in Korean virtual idol groups were 'implementation of realistic content through interaction technology', 'delicate motion expression through motion capture technology', and 'convergence of information between the real world and virtual world through AR technology', 'provision of experience similar to reality by VR technology' and 'formation of cultural contents by Deep Real technology' were deriven. In addition, the characteristics of the Korean virtual guide idol group's fashion are 'marketing strategy through collaboration with fashion items', 'giving recognition as a digital fashion icon of real existence', 'creating a sensuous image as a fashion brand ambassador' and 'fashion style expression of the Z generation's sensibility'.

Keywords

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