• Title/Summary/Keyword: Business Innovation

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Exploring the Impact of Switching Barriers on e-Loyalty

  • Han, Hyun-Soo;Park, Woo-Sung;Joung, Seok-In
    • Journal of Information Technology Applications and Management
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    • v.17 no.3
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    • pp.121-134
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    • 2010
  • Past studies in e-commerce loyalty were mostly focused on the effects of customer satisfaction and trust on loyalty toward online vendors. Few studies investigated the impacts of switching barriers, whilst they are widely proven to affect customer loyalty in offline commerce. Even in a handful of studies that did deal with switching barriers, their treatment of the subject remained at best superficial. This may have to do with the fact that switching costs in e-commerce could be comparatively negligible, as switching to another online vendor often involves one simple mouse click. In this study, we investigated the impact of switching barriers on loyalty under the e-commerce context. Furthermore, the extent of switching barriers which could be affected by those positive factors (most constructs were adopted from IDT) was also examined. The statistical testing results revealed that combined model which includes both the positive factors and the switching barriers explains the loyalty formation process more strongly ($R^2$ = 0.543) than each separated models ($R^2$ = 0.468 for positive factor only model, and $R^2$ = 0.365 for switching barrier only model). While only the two switching barriers such as convenience and emotional were shown to be statistically significant, we found that trust strongly influences customer's emotional barrier, let alone direct impact on loyalty, which thereby influences loyalty. The results offer insights for better understanding switching barriers in e-commerce related applications.

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The Relationship between Personality Trait of Venture CEO and Corporate Strategy (벤처기업 최고경영자의 성격특성과 경영전략간의 관계)

  • 임창희;김영천
    • The Journal of Information Technology
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    • v.4 no.2
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    • pp.51-68
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    • 2001
  • This study integrates personality trait theory to empirically Investigate the corporate strategy in Korean venture firms. This study predicts that type A/B, locus of control(internal/external), and risk-taking/avoiding will be positively associated with corporate strategy selection. Corporate strategy selection consists of aggressive entry strategy and defensive niche market strategy. Data obtained from a survey of 87 venture business firms is used to construct final variable measures and test the hypothesized relationships. The statistical result shows that type A, internal, and risk-taking CEOs positively associated with aggressive entry strategy, and type B, external, and risk-avoiding CEOs positively associated with defensive niche market strategy. Additional analysis(multiple regression model) to test relatively importance of independents is used.

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Discussion, prospect theory about FTA (America and South Korea) (한미 FTA 논의동향과 전망)

  • Shin, Jai-Gi
    • The Journal of Information Technology
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    • v.9 no.3
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    • pp.15-25
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    • 2006
  • Currently there is fast flow of America and South Korea FTA negotiation being issued. Aim of FTA, by having free trade between two countries to gain their economical benefit. Few benefits can be expected by Korea joining FTA with America It will increase export as well as increase in overseas investment and this will lead to booming of services industry. After America and Korea FTA Discussion being announced around the world, Australia and EU also has interest of doing FTA with South Korea, which mean that America and Korea FTA has effect of bring in the overseas interest of FTA to South Korea. Expectation of American can be, create the market in South Korea to gain benefit as well as able to check out the economical issue of north east Asia country such as China and Japan. Since American side has high agreement with the make FTA with South Korea, South Korea now has to make own decision about this matter. Since Korean economy highly influence by world trade, to survive from market competition with China and Japan, Korea must involve in Free trade with world.

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A study on how to maintain the freshness of agricultural products distribution (농산물 유통 신선도 유지방안 연구)

  • Choe, Yoowha
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.377-380
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    • 2020
  • The increase in single households, changes in consumption behavior, and the size of marts are becoming larger, whereas the packaging form is being changed to small packaging containers, small packages are being exported when exporting agricultural products, especially fruits and related crops, leading to CO2 at the time of export. Although it was processed, it was difficult to guarantee the freshness of the crops inside the package during the transportation period. Therefore, it is necessary to provide a new method of maintaining freshness for application to agricultural products distributed in small packaging containers as a freshness retention agent to prevent deterioration of crops by microorganisms due to changes in product temperature during transportation or display during distribution of agricultural products. I was researching ways to bring about innovation.

A Study on Recognition and Improvement for the Evaluation of University Education on the Perspective of Industry (산업계관점 대학평가에 대한 인식 및 개선방안 연구)

  • Ko, Hyuk-Jin;Lee, Seok-Won;Han, Jiyoung
    • Journal of Engineering Education Research
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    • v.20 no.5
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    • pp.74-86
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    • 2017
  • The purpose of this study is to analyze the perceptions of college officials about the evaluation of university education on the perspective of industry, to make policy proposals for improvement by analyzing the preparing process of the departments that have received the evaluation of the best universities, In order to achieve the purpose of the study, we conducted literature review, survey studies, and in-depth interviews. The survey was conducted by professors related to this system, and finally the results of 51 responses were used for analysis. The contents of the survey were composed of the recognition, appropriateness, the utilization of the results, the proliferation and improvement plan of the evaluation of university education on the perspective of industry. In-depth interviews conducted 1:1 interviews with 5 professors. The evaluation of university education on the perspective of industry is generally perceived to be a bridge between industry and university education, but there is room for improvement in evaluation criteria, operating methods, and promotion strategies to public.

Innovative Agribusiness. Which strategy for a dynamic development?

  • Rangone, Adalberto
    • Agribusiness and Information Management
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    • v.11 no.2
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    • pp.5-15
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    • 2019
  • The world of smart agribusiness is still far from being fully and effectively applied by the Italian entrepreneurial fabric. In part, this is due to the fact that its potential and important connections with the technological world of reference are not fully known. The imperative is therefore: to learn how to manage all the processes that characterize the agricultural chain in a synergistic way, from production to the sale of the product to the final consumer. It is therefore essential to know every minimum aspect of the supply chain considering the current strengths on which to leverage but especially the weaknesses on which to intervene thanks to the use of technology available on the market. Today, the supply chain is still considered as a set of phases, one consecutive to the other, as if they were detached from each other. However, in order to operate efficiently, each step should be interconnected: from the farmer's decision to produce an agricultural good to the choice of production factors, from the implementation of harvesting and post-harvest operations to processing, from the selection of goods suitable for sale to the logic of distribution on the target territory. This work investigates the potential strategy using digital technologies in order to make dynamic the agribusiness supply chain, especially because in Italy the agri-food is one of the most important economic sectors but it is far from the most innovative trends available on the market.

A Study of Consumer Attitude and Purchasing Behavior toward Agricultural Products using Social Network Service (소셜 네트워크 서비스를 이용한 농식품 구매의 소비자태도와 행동에 대한 연구)

  • Chung, Soo-Yeon;Kim, Gi-Hwan;Yang, Sung-Bum;Oh, Sang-Heon;Hwang, Dea-Yong;Kim, Young-Chul;Lee, Seog-Won
    • The Korean Journal of Food And Nutrition
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    • v.25 no.3
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    • pp.650-655
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    • 2012
  • This purposes of this study were to explain consumer attitudes and purchasing behaviors towards agricultural products using a social network service and to determine the influencing factors such as experience, technology ability, innovation, self-efficacy, perception of usefulness, perception of trust, attitude, purpose of purchase and individual characteristics on them. We analyzed the survey data set, using the 'logit model', 'simultaneous equation model', and 'LISREL-Type model' In this study, the results obtained are summarized as follows. The result for the comprehensive statement of "Trust" was the biggest influence on the purchase agricultural products using the social network service. Therefore, in order to expand agricultural e-commerce using SNS, trust should be to the fore of marketing and publicity campaigns, in order to promote and stabilize the market.

Empirical Analysis on the Relationship between R&D Inputs and Performance Using Successive Binary Logistic Regression Models (연속적 이항 로지스틱 회귀모형을 이용한 R&D 투입 및 성과 관계에 대한 실증분석)

  • Park, Sungmin
    • Journal of Korean Institute of Industrial Engineers
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    • v.40 no.3
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    • pp.342-357
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    • 2014
  • The present study analyzes the relationship between research and development (R&D) inputs and performance of a national technology innovation R&D program using successive binary Logistic regression models based on a typical R&D logic model. In particular, this study focuses on to answer the following three main questions; (1) "To what extent, do the R&D inputs have an effect on the performance creation?"; (2) "Is an obvious relationship verified between the immediate predecessor and its successor performance?"; and (3) "Is there a difference in the performance creation between R&D government subsidy recipient types and between R&D collaboration types?" Methodologically, binary Logistic regression models are established successively considering the "Success-Failure" binary data characteristic regarding the performance creation. An empirical analysis is presented analyzing the sample n = 2,178 R&D projects completed. This study's major findings are as follows. First, the R&D inputs have a statistically significant relationship only with the short-term, technical output, "Patent Registration." Second, strong dependencies are identified between the immediate predecessor and its successor performance. Third, the success probability of the performance creation is statistically significantly different between the R&D types aforementioned. Specifically, compared with "Large Company", "Small and Medium-Sized Enterprise (SMS)" shows a greater success probability of "Sales" and "New Employment." Meanwhile, "R&D Collaboration" achieves a larger success probability of "Patent Registration" and "Sales."

What Makes France a Fashion Power: A Socio-historical Approach (프랑스 패션 파워 형성의 배경이 된 사회·문화적 요인)

  • Cho, KyeongSook
    • Journal of the Korean Society of Costume
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    • v.66 no.2
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    • pp.32-44
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    • 2016
  • Having set a trend for luxury fashion brand markets since the $17^{th}$ century, France has established the norms and the forms of the fashion business. In addition, it has maintained its status as a leading fashion power by discovering economic value from the intangible value of design and brand, and developing fashion into a high value-added industry. This paper aims to examine the socio-cultural factors that have exerted a positive influence on the formation of "fashion power" in France from a historical perspective. It will focus on four major external historical factors that made France the top fashion power: insights and innovation of French leaders as well as their constant concerns and efforts for the promotion of fashion, a tradition of experimental cultures and arts, open and the public-centered social environment and an atmosphere of cherishing the values of creation, and the establishment of a legitimate system that protects them.

The Formation of Innovative Clusters in Kazakhstan: Analysis and Methods for Identifying Specialization

  • Kireyeva, Anel A.;Nurlanova, Nailya K.
    • The Journal of Asian Finance, Economics and Business
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    • v.1 no.1
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    • pp.23-30
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    • 2014
  • The aim of this research is theoretical and methodological approaches to the necessity of formation of innovation clusters as growth poles on the basis of statistical analysis and identification of specialization. In this research, we used methods, which will allow to analyze of innovative processes and to identify of prospective branches of specialization of the formation of innovative clusters in the spatial context. Keeping with the previous literature, the present study is determined by the novelty of the problem, concerning the formation and development of innovative clusters as growth poles, as well as large specifics of problems in our country in the framework of use of innovative clusters. An analysis was showed that Kazakhstan's regions have substantial differences in the groups of regions for most of the indicators have presented form a tightly located clusters and in the ratings of innovative susceptibility and innovative activity. This research has some practical implications, which have proved that innovative clusters become platforms as growth poles for introduction of advanced technologies, development of innovative companies, thereby providing a certain stability of the economy of the regions.