A Study of Consumer Attitude and Purchasing Behavior toward Agricultural Products using Social Network Service
![]() |
Chung, Soo-Yeon
(Dept. of Food Engineering and Technology, The Graduate School of Korea University)
Kim, Gi-Hwan (Strategic Planning Dept., Organic Bio Tech Co., Ltd.) Yang, Sung-Bum (Dept. of Food Nutrition, Yuhan College) Oh, Sang-Heon (Capacity Building Division, Rural Development Administration) Hwang, Dea-Yong (Technology & Farm Management Division, Rural Development Administration) Kim, Young-Chul (Dept. of e-Business, Yuhan College) Lee, Seog-Won (Dept. of Food Nutrition, Yuhan College) |
1 | Amemiya T. 1997. The maximum likelihood and the nonlinear three-stage least squares estimator in the general nonlinear simultaneous equation model. Econometrica 45:955-968 |
2 | Bollen KA, David KG, Thomas AM. 1995. Binary outcomes and endogenous explanatory variables: Tests and solutions with an application to the demand for contraceptive use in Tunisia. Demography 32:111-131 DOI ScienceOn |
3 | Boyd DM, Ellison NB. 2007. Social network sites; Definition, history, and scholarship. J Comput-Mediat Comm 13:210-230 DOI |
4 | Choi YM. 2004. A study on the activation of e-commerce of agricultural products. Korean J Agri Manag Policy 31:550-567 |
5 | Gefen D, Karahanna E, Straub D. 2003. Trust an TAM in online shopping: An integrated model. MIS Quart 27:51-90 DOI |
6 | Han IS, Seo SS, Lee SW, Oh SH, Hwang DY, Kim YC. 2011. The effect of characteristics of social network service on e-commerce for agricultural product. Korean J Bus Educ 26:629-648 |
7 | Jarvenpaa SL, Tractinsky N, Vitale M. 2000. Customer trust in an internet store. Inform Technol Manag 1:45-71 DOI ScienceOn |
8 | Jung YY. 2000. Digital agricultural marketing economic development plan. NEWMA |
9 | Kim DW, Kim KD. 2004. Analysis of the performance of agricultural e-commerce. Agr Econ Rev 27:1-17 |
10 | Kim JS. 2001. Develpoment strateges of electronic commerce for agricultural products. Korean Ind Econ Rev 14:133-151 |
11 | Kim KH, Lee MS. 2011. A study on the current situation and problems of agriculural products e-commerce in Korea. Int Commer Inform Rev 13:29-52 DOI |
12 | Park SH, Choi CJ. 2006. A study on the service quality of electronic commerce of agricultural products by using e-SERVQAL. Korean J Intl Agri 18:297-303 과학기술학회마을 |
![]() |