The purpose of this research is to compare the people’s attitude toward 3-D body scanning by their gender and age in order to provide the application of 3-D body scanning data for new services or products. This study collected questionnaire data from 442 Korean females and 258 Korean males who participated in the 3-D body scanning. The result of this study were as follows: 1. Most people had good feelings for 3-D body scanning. Male respondents were more dissatisfied than female, and teenagers had higher dissatisfaction rate than other age groups for the measurement garment. 2. 80.5% of all respondents had the intention for re-measurement of 3-D body scanning. Male respondents and teenagers had low intention for re-measurement. 3. For the use of 3-D body scanning data, 79.6% said "yes" for making avatar, and 88.3% agreed with the custom made clothes. There was no difference between gender and age for this question. The results of the study will demonstrate how clothing retailers and marketers can use the 3-D body scanning data.
Purpose: This study was conducted to identify factors influencing the weight control behavior of female college students. Method: The subjects included female college students in the U City area, and data were collected through a self reported structured questionnaire from July 01 to 28 of 2017. Totally 220 subjects were analyzed. Analyses consisted of descriptive statistics, ANOVA, Pearson's correlation analysis, and stepwise multiple regression analysis. Results: The findings showed dissatisfaction of female college students' perceptions of their bodies based on BMI, body satisfaction and obesity stress, which had special impacts on their weight control behaviors. Weight control behaviors was closely influenced by obesity stress (${\beta}=.848$, p<.001) accounted for 48.7% of the weight control behaviors (F=71.97, p<.001). Conclusion: These findings indicate that it is necessary to develop and implement information programs and design appropriate prevention programs that can induce healthy weight control behaviors. Such programs should include health education, as well as intervention programs to identify such predictors and help college students judge and perceive positive body image so that they control their weight in a proper manner.
Big breasted women often experience dissatisfaction with ready-made brassieres, that do not account for individual breast types nor provide adequate cup sizes. This study was conducted to provide basic information on common breast shape and measurements of Korean big-breasted women, and to facilitate development of big-breasted women's bras with excellent fit and comfort. The study analyzed direct upper body measurements of 178 women in their 20's whith cup size C or bigger in the 5th, 6th and 7th Size Korea. In addition, 3D body scan data of women with bra size 75 and cup size C were re-collected and their breast types were examined. Average under-bust circumference of big-breasted women was 75 size in brassiere size. The average stature was 159.78 cm and the body weight was 60.33kg, indicating "overweight". Also, it was revealed that common breast types of big-breasted women, were hemispheric and cone types. The study can facilitate better understanding of breast shapes and sizes of standard big-breasted women, and will be useful as reference in selection of subjects in future studies.
The purpose of this study was to obtain information from married women regarding obesity-related factors and psychological eating behaviors, and to compare those variables among three groups, namely underweight, normal, and obese. The participants completed questionnaires regarding general obesity-related factors, major food servings/day, physical activity, dieting behaviors, perceptions of body image, and psychological eating behaviors. The results were as follows: The obese women reported a higher percentage of family history of obesity (74.8%) than the normal (43.5%) or underweight (28.2%) women. Most of the obese women (90.0%) accurately perceived their body image compared to 72.5% of the underweight and 56.6% of the normal weight women(p<0.001). No significant differences were found among the three groups for daily hours of exercise or computer use. In the case of hours of television watched daily, significant differences were found among the groups (obese 104 min/day, normal 87 min/day, underweight 76/min, p<0.05). Only 17.9% of the obese women reported eating 2 servings of milk products/day and only 23.2% of them reported eating 3 servings of protein foods/day as compared to the normal (25.4%, 18.0%) and underweight (29.4%, 41.7%) (p<0.01) women. About 98% of the obese and 78.5% of the normal weight women wanted to loose weight compared to only 10% of the underweight women (p<0.001). Psychological eating behavior was significantly correlated with subject BMI ($r^2$=0.32, p<0.01). Also, more obese women were unsatisfied with their body and had emotional eating behaviors as compared to the normal and underweight women, and this was statistically significant (p<0.001). In conclusion, the obese women had high perception rates of their body image, but had negative-psychological eating behaviors. Special behavior therapy is needed for obese women who show body dissatisfaction, emotional eating behaviors, long hours of daily TV viewing, and low intakes of protein and milk products.
This study is to figure out where the current satisfaction with ready-to-wear clothes based on middle-aged women's body shapes is at and to propose basic considerations in its production for coming up with a better sizing system to maximize customer's satisfaction. The data obtained from measurement and questionnaire by 126 middle- aged (35-59) women which were located in Gwangju. Followings are summary of this research, 1)The satisfaction level with lower -wear is relatively lower-wear than that of upper-wear in most parts of body. 2) The results by way of putting score show three different groups. Group 1 has characteristics of front body silhouette in the small ratio of shoulder width/bust width, shoulder width/waist width and big ratio of shoulder width/hip width. And Group 3 has characteristics of front silhouette, small ratio of hip girth/thigh girth. Group 2 has a standard shape. 3) The satisfaction level with lower-wear based on middle-aged women's body shapes shows slight difference. In this category, Group 2 has higher satisfaction level than that of Group 1, while Group 1 has better shape than Group 3. 4) The items of clothes which should be considered current less satisfaction on their size and pattern are skirt and pants. In the meantime, specific body parts for the same criteria are hip girth, thigh girth. And the 43.7% of middle-aged women who responded to this study requires improvement on the fit of lower-wear.
The purpose of this study was, accordingly, to examine male college student's general body consciousness and their actual condition of wearing clothing, as it's assumed that clothing, which everyone must always wear, might be effective in making up for the physical defect. The findings of this study were as follows : 1. Male College Students'Body Consciousness : They expressed some dissatisfaction with their own body, and they were most discontented with their height, among their bodies. They thought of the western-style shape as an ideal one, as what's considered by them to be ideal was thinner a little than them, being taller with wider shoulder, longer legs, smaller and white face. 2. Male College Students'Characteristics of Clothing Purchasing Behavior : In purchasing clothing, male college students were slightly sensitive about the physical part with which they wasn't satisfied. The clothing pattern preferred by them was an abstract one, and their favorite color was white or black. The greatest number of them put most emphasis on design in buying clothing, and they purchased clothing mainly at special fashion shop. On the whole, they showed an affirmative response toward wearing Korean costume, and they also had a positive opinion about the purchase of reformed Korean dress for everyday life. 3. Male College Students'Characteristics of Wearing Clothing : They appeared not to consider making up for physical weakness. Male college students favored aloha shirt and trousers when they went out. Male college students purchase clothing in consideration of individual, manly, classical, tender, or comfortable factors. 4. Relationship of Body Consciousness to Wearing Behavior : The degree to which they considered covering up physical weakness in wearing clothing was examined, by dividing them into two groups : one was a group that thought their own shape normal, and the other was a group that didn't think of their own shape as normal. As a result, both groups appeared not to consider covering up physical weakness.
This study examines the effects of body image and the hedonic shopping orientation of female consumers on using fashion information to purchase skinny jeans. For this purpose, an online survey was carried out during the recent year targeting female consumers who had purchased skinny jeans. A total of 464 responses were analyzed in this study. The SPSS 22.0 program was used to perform frequency analysis, factor analysis, reliability analysis, and multiple regression analysis. The results are as follows. First, interest in appearance and apparel had a significant influence on every factor of the hedonic shopping orientation, except for the relational shopping orientation, and interest in body weight had a significant effect on the enjoying, relational, and impulsive shopping orientations. Additionally, body satisfaction, except for the impulsive shopping orientation, had a significant influence on the enjoying, brand, loyalty, and relational shopping orientations; body dissatisfaction affected the brand, loyalty, relational, and impulsive shopping orientations. Second, the enjoying shopping orientation significantly influenced every factor of fashion information, and the brand shopping orientation had a positive effect on mass media information, but a negative effect on street information. Furthermore, the loyalty shopping orientation had a significant influence only on store information, the relational shopping orientation had a significant effect on both mass media and verbal information, and the impulsive shopping orientation did not exert any influence on any factors of fashion information.
Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.
This study was conducted to examine the differences in perceived body weight and image and various lifestyles based on the self-rated health of university students when gender was adjusted. Five hundred fifty-five participants were asked their perceived health condition, and 58, 289, 160 and 48 students answered themselves as "very healthy", "healthy", "normal", and "unhealthy", respectively. As compared to the other 3 groups, "unhealthy" group showed higher proportions in dissatisfaction of body weight and negative perception of body image (P < 0.01). As health related lifestyles, "very healthy" group reported longer sleeping time than "unhealthy" group (P < 0.05), and had a higher proportion of people with regular exercise. Among the dietary behaviors, the frequencies of followings significantly different among the groups: "Regularity of meal time" (P < 0.01), "Eat protein foods more than twice a day" (P < 0.001), "Eat vegetables" (P < 0.01), "Eat fruit and fruit juice" (P < 0.01), "Eat vegetable oil added foods" (P < 0.01), "Eat seaweed" (P < 0.01), "Eat breakfast" (P < 0.01), "Modulation in animal fat and high in cholesterol intake" (P < 0.01). Particularly, higher proportion of subjects answered "very healthy" had higher frequencies (6-7 times/week) of these dietary behaviors. Overall results suggest that healthy lifestyle including adequate sleeping time, regular exercise, and good dietary behaviors might be potential factors affecting positive perception of health. In addition, positive perception of body weight and image were related with positive perception of health.
As men in their 30s are spending more money on clothing, it is becoming increasingly important to first conduct an anthropometric study and then develop garment patterns accommodating the changes found in body sizes and types of men in their 30s, in order to effectively address their fit dissatisfaction. Thus this study aims to explore changes in upper body sizes and body types of men in their 30s, which provide basic measurements for designing major garment items including jackets and shirts. To this purpose, key anthropometric dimensions of the upper body of men in their 30s, taken from the 6th (2015) and 7th (2016) surveys conducted by Size Korea, were analyzed using SPSS 24.0 for Windows. Independent sample t-tests were conducted on major upper body sizes to track changes with measuring time. Factor and cluster analyses were used to classify body types. By comparing the two surveys, it was found that the overall body sizes of men in their 30s were increasing in height-related items, circumference, thickness, and width, -as well as body weight and BMIs. Upper body height-related items, in particular, showed a higher average value in the 6th survey than in the 7th, indicating that the overall body types of men are becoming "westernized" with longer legs and shorter torso. Finally, five factors were derived to determine the typical upper body types of men in their 30s and the body types were classified into three categories according to the cluster analysis. First, those with a relatively small build with short stature and torso. Second, those with the highest stature and vertical dimension with the smallest torso volume and least body fatness. Third, those with the biggest torso volume and most body fatness with bigger width between armpits and shoulders. The distributional pattern analysis showed that men in their 30s tend to have increasingly higher stature but lower body weight and BMIs than in the past, implying that their body types are becoming close to those of men in their 20s.
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