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http://dx.doi.org/10.5850/JKSCT.2008.32.8.1244

Gender and Age Differences in Attitude toward 3-D Body Scanning  

Park, Jae-Kyung (Dept. of Fashion Design, Soong Eui Women’s College)
Choi, Kueng-Mi (Dept. of Fashion Design, Dong Seoul College)
Nam, Yun-Ja (Research Institute of Human Ecology, Seoul National University)
Lee, Yu-Ri (Research Institute of Human Ecology, Seoul National University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.32, no.8, 2008 , pp. 1244-1254 More about this Journal
Abstract
The purpose of this research is to compare the people’s attitude toward 3-D body scanning by their gender and age in order to provide the application of 3-D body scanning data for new services or products. This study collected questionnaire data from 442 Korean females and 258 Korean males who participated in the 3-D body scanning. The result of this study were as follows: 1. Most people had good feelings for 3-D body scanning. Male respondents were more dissatisfied than female, and teenagers had higher dissatisfaction rate than other age groups for the measurement garment. 2. 80.5% of all respondents had the intention for re-measurement of 3-D body scanning. Male respondents and teenagers had low intention for re-measurement. 3. For the use of 3-D body scanning data, 79.6% said "yes" for making avatar, and 88.3% agreed with the custom made clothes. There was no difference between gender and age for this question. The results of the study will demonstrate how clothing retailers and marketers can use the 3-D body scanning data.
Keywords
Gender; Age; 3-D body scanning; Attitude;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
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