• Journal of Distribution Science
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• v.16 no.7
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• pp.5-16
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• 2018

Purpose - This study posits that sustainable mobility of the sharing economy plays a key role to consider environment benefits. The purpose of this study is to investigate the bicycle-sharing economy as an emerging and alternative mode of transportation service and provide managerial and policy implications. The bicycle-sharing economy is still at an early stage of introduction as a transportation mode, while the governmental sector is promoting public bicycle-sharing to encourage bicycle as a substitute for private cars. Research design, data, and methodology - This study analyzed the current status of bicycle sharing programs through a survey that was distributed randomly to users and non-users across the country. Using factor analysis, satisfaction and loyalty for the existing users and intention to use and expected satisfaction for the potential users were examined in relation to utility factors. Results - The results show that economic utility affects satisfaction for user, while storage, mobility, and economic utility affects intention to use for potential users. The findings of this study indicate that in order to promote a bicycle-sharing scheme, it would be better to focus on the scheme's economic advantage to be truly effective. Conclusions - The findings of the study could be applicable to future directions of the sharing economy as a means to achieve the sustainable development of society.

• Journal of the Korea Society of Computer and Information
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• v.21 no.6
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• pp.107-115
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• 2016

In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing system by minimizing the number of bicycles relocated by trucks, the act of which incurs penalty. The objective function is constructed by applying mixed integer programming and is presented as a stochastic model by using Markov chain so that arrival and departure rates of bicycle stations can be utilized in the analysis. The efficiency of the presented model is verified upon the analysis of bicycle sharing data gathered in Daejeon in 2014.

• Journal of Service Research and Studies
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• v.8 no.4
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• pp.53-75
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• 2018

Bicycle-sharing as a product service system in the sharing economy, its characteristic is that users can go to nearby places by the public bike at any time however they don't need to have their own bicycle. However, the service quality of bicycle-sharing and satisfaction of users continuously decrease with the rapid growth number of bicycle-sharing users in China. Based on the double diamond model and from the perspective of service design, this research studies the service experience of bicycle-sharing of Chinese users, focuses on the potential pain points of Chinese users when using the public bike, and designs the optimum proposal to promote users' satisfaction. According to the research result, the research builds a new concept which can satisfy users' demand for communication, enjoyment and option during the cycling. The experience of new service system of bicycle-sharing makes humanized and subconscious interaction possible.

• Journal of Service Research and Studies
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• v.9 no.4
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• pp.19-40
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• 2019

Mobility as a Service is a service conception to achieve the intelligent transportation system. Its aims to improve the travel experience. In one platform, it connects various transportation modes to offer service and users only need to pay in one time for the whole travel. But the single MaaS platform easily faces the problems such as low user traffic, low retention rate and the access to markets of the this service is still unfound. From the perspective of bicycle-sharing, this research makes the MaaS concept into bicycle-sharing to build a better service model. The bicycle-sharing combine with the MaaS concept is innovative in business model, travel model and service architecture. In addition, this research also tests users' expectations for service model. The research shows that MaaS-based bicycle-sharing could offer flexible and convenient travel experience in the aspects of combined transportation, travel, transfer and payment, and it also makes it possible to make travel services according to need, and sustainable transport.

• The Journal of Information Systems
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• v.26 no.4
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• pp.87-106
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• 2017

Purpose The main purpose of this study is to examine whether the expectations and outcomes of the bicycle-sharing service significantly influence users' expectation disconfirmation, satisfaction, and continuous intention to use. In addition, we will verify the moderating effect of social interaction in bicycle-sharing service on the relationship between satisfaction and continuous intention to use. Design/methodology/approach Based on previous studies dealing with determinants of bicycle use, users' expectations and outcomes of the bicycle-sharing service were measured by three variables; accessibility, convenience, and safety. To collect the data, we conducted a survey of undergraduates at a university located in Seoul for three weeks, beginning March 6. Participants completed the first questionnaire, which measured expectations of the bicycle-sharing service based on the attributes and social interaction before using the BSS. After a few weeks, the same participants completed the second questionnaire, which measured outcomes of the outcome, disconfirmation, satisfaction, and continuous intention to use the BSS. Only participants who completed both surveys received monetary compensation. In order to test hypothesis, the Smart Partial Least Square (SmartPLS) modeling technique was applied. Findings In terms of main effects, based on the expectation disconfirmation theory, the results indicated that there were significant relationship among expectation, performance, disconfirmation, and satisfaction. In particular, it was verified that disconfirmation completely plays a mediating role between performance and satisfaction. In addition, the moderating effect of social interaction was examined. There was a significant interaction effects of social interaction and satisfaction on the continuous intention to use for leisure purpose. Finally, this study is expected to contribute to the study of resource sharing in the field of tourism and provide baseline information for future research.

• Journal of Korea Multimedia Society
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• v.18 no.11
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• pp.1351-1357
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• 2015

This paper proposes and implements a mobile service and web service integration for utilizing public bicycle sharing system NUBIJA. The NUBIJA system is operated by Changwon City, GyeongNam since 2008 and maintains 247 unattended bicycle sharing terminal on the city. Average users per day of the NUBIJA are more than 8,000 and many users want to get more services from their mobile phones. We implemented realtime mobile bicycle rental and return information service. The informations are acquired from each terminal kiosks and we integrated the information and location based services(LBS) on iOS and Android platform. In this paper, we described an integration services between web and mobile application and shows graphical user interface for highly customized on mobile platforms.

• Journal of Korean Society for Quality Management
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• v.46 no.3
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• pp.523-538
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• 2018

Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.42 no.1
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• pp.45-56
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• 2022

Recently, bicycle sharing system is introduced and the usage of shared bicycles is increasing in Suwon city. Despite the need to expand the bicycle road infrastructure, this is not the case. Therefore, this research attempts to propose a method for bicycle lane installation in Suwon city. For this, this research conducted location analysis based on the shared bicycle usage data and trip inducing facility data. Using location analysis results, appropriate routes for bicycle lanes are selected. As a result, two routes are selected. These routes have advantages that it is easy to connect with the existing bicycle roads or traffic inducing facilities and to install using the existing bicycle roads. However, these routes also have disadvantage that traffic congestion may occur due to the occupancy of the existing road space. It is expected that this research may contribute to expansion and maintenance of bicycle lane infrastructure, the bicycle and PM sharing service usage, implementation of sustainable urban transportation systems in Suwon city.

• Journal of the Korea Society of Computer and Information
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• v.20 no.1
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• pp.163-173
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• 2015

In this paper, it shows optimal inventory level of bicycle sharing service terminal by maintaining the lowest costs. As the interest to environment and exhaustion of resource increases globally, investment to sustainable transportation increases around advanced countries and interest to efficient transportation, managing and consuming of vehicle increases also. Vehicle sharing service is a model of rental car where customer rent cars for short periods of time often by the hour and its users are increasing for the reason that it is more convenient than car rent. In addition, bicycle sharing service is one of the major parts in vehicle sharing program and many of country are already managing it. This paper proposes optimal inventory levels of vehicle sharing service's terminal by using simulation calculating operation costs of vehicle sharing service.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.43 no.3
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• pp.353-362
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• 2023

In this research, the usage status and characteristics of user big data of Mobike, a dockless bike sharing service introduced in Suwon city, were analyzed, and multiple regression analysis was performed to identify factors influencing the demand for dockless bike sharing service. For analysis, usage data of bike sharing system in Suwon city in 2019 were obtained, and they were organized by areas. As a result of analyzing the characteristics of the influencing factors selected for each area, it was found that the extension of bicycle roads shows high in areas with high demand for bicycles or adjacent areas. Also, the population of 10-30's shows high in areas with high demand for bicycles or adjacent areas. In addition, it was analyzed that the use of bike sharing system is high in areas with high maintenance rate of bicycle roads and large-scale residential and commercial facilities near residential districts and adjacent areas. As a result of the multiple regression analysis, it is analyzed that length of bicycle·pedestrian roads (non-separated), population of 10-30's, number of railway stations, number of schools, number of commercial facilities, number of industrial facilities factors were significant. It is expected that it may be possible to create an environment in which citizens want to use dockless bike sharing service by identifying factors affecting the number of stationless shared bicycles. Also, the results of data analysis are considered to be contributing to policy data to promote the use of dockless bike sharing.