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http://dx.doi.org/10.7469/JKSQM.2018.46.3.523

The effects of Sharing Bicycle Service Quality on Creating Shared Value and Use Intention in China  

Lee, Eunji (Division of Global Business Administration, Kangnam University)
Cho, Chulho (School of Hospital Management, Daegu hanny University)
Publication Information
Journal of Korean Society for Quality Management / v.46, no.3, 2018 , pp. 523-538 More about this Journal
Abstract
Purpose: The purpose of this study was to propose useful suggestions by analyzing causal effect relationship between sharing bicycle service quality, customer satisfaction, CSV, and continuos use intention in China. Methods: The collected data through the survey were analyzed using structure equation model analysis. The measurement tools used for this study were divided into four dimensions such as service quality, customer satisfaction, creating shared value, and continuous use intention. Results: The results of this study are as follows; regarding the influence of sharing bicycle service quality dimension on customer satisfaction(reliability and response), it was found that customer satisfaction was not significant on economic value. but it was significant on social value. It was found that social value made statistically significant influence on use intention. Conclusion: Sharing bicycle industry needs to activity of response to customer, and paying attention to view of social value for the sharing economy in the future.
Keywords
Sharing bicycle Service Quality; Customer Satisfaction; Creating Shared Value; Continuous Use Intention;
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Times Cited By KSCI : 1  (Citation Analysis)
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