• International Journal of Costume and Fashion
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• 제16권1호
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• pp.17-35
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• 2016

The purpose of this study is to investigate the benefits sought by luxury good customers contingent on product category, and to understand the relationship between the benefits sought and brand loyalty. A qualitative approach was used; therefore in-depth interviews were conducted with seven panels of professionals in the luxury industry. The findings are as follows: 1) Handbag customers mainly seek the social benefits in order to express their social status by purchasing well-known, easily-recognizable brands. 2) Shoe customers primarily seek the practical-functional benefits, which are comfort and function. 3) Small Leather Goods customers seek the social benefits for themselves and as gifts for others. 4) Brand loyalty for handbag customers is reported to be low, as their primary goals are the social benefits. Rather than devoting themselves to one specific brand, handbag customers prefer to purchase from various brands. 5) Shoe customers have reportedly higher brand loyalty, as they tend to come back to brands when they are satisfied with the benefits they pursue. The findings of this study provide more information on the practical implications of luxury good customer purchasing habits. Firstly, customers pursue different benefits depending on product category, and secondly, brand loyalty differs by customers' benefits.

• 한국의류산업학회지
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• 제14권2호
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• pp.242-250
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• 2012

This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.

• 한국조경학회지
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• 제32권3호
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• pp.114-125
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• 2004

On the assumption that marketing is a useful technique to activate park use, this study aims to find what benefits people pursue and how much they attain them through a park visit. To achieve this, the survey of a Benefits-Sought for a park was conducted at four major parks in the city of Taejon and an Importance-Performance Analysis(IPA) was conducted. Additionally, a Present Condition survey was performed with the park managers. As a result, first, it was found that major benefits are a comfortable rest, an escape from bustling city life, to see natural scenery and to promote physical health, and so forth. Second, performance was relatively lower than importance in the case of recreation and leisure activities, which means that facilities should be improved and programs for park use should be developed. Third, at GaYang park, importance and performance are good in balance. DongChunDang park and Seattle park have 5 items and 7 items for which immediate improvements are required. Saemmeury park generally shows good proportions and it can be much activated by improving the learning and experiencing activities. The results objectively show conditions of neighborhood parks in the city of Taejon from a view of park users. Therefore, it is expected that the results would be useful in determining priorities when improving park facilities or their programs.

• 패션비즈니스
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• 제17권4호
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• pp.107-123
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• 2013

This study identified market segments by fashion leadership and appearance interest and compared each group in clothing benefits and makeup benefits pursued as well as makeup behaviors. The data were collected from 20~30 women during September, 2012, and a total of 302 surveys were analyzed. About 46.5% was in their twenties, and more than 39% was students and 35.4% was office workers. Findings were as follows. First, according to fashion leadership and appearance interest, three groups were identified, fashion leader group, appearance interest group, and uninterested group. Second, uninterested group showed the oldest average age among three groups. Fashion leader group showed the higher proportion of students and professional. Third, fashion leader group showed the highest mean score of self-esteem, while uninterested group showed the lowest level. Fourth, fashion leader group pursued attractive body image, social benefit, and individuality for clothing benefits, while uninterested group valued convenience. Fifth, with respect to makeup benefits pursued, fashion leader group presented a high level of esthetic, self-confidence, and functional pursuit, whereas uninterested group showed the opposite. Sixth, respondents tended to depend on internet most as cosmetic information sources, followed by family/friends, and magazine in order. Implications for cosmetic business were provided.

• 대한가정학회지
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• 제46권7호
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• pp.59-69
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• 2008

The purpose of this research was to investigate the effect of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. The subjects were 530 female sportswear consumers who were residents in Seoul. The data were analyzed by factor analysis, multiple regression, ANOVA, and Duncan test. The results showed that there were two appearance perception factors: appearance interest and weight interest. Sportswear benefits sought had five factors of ideal figure/sex appeal, status ostentation, individuality/fashion, comfort, and youth-orientation. Sportswear evaluative criteria consisted of function, brand/fashion, and design factors. Sportswear image preferences had four factors: innovative, luxurious, simple, and active. Statistical analyses showed that there were significant effects of appearance perception on sportswear benefits sought, evaluative criteria, and sportswear image preferences. For example, the consumers who were interested in their appearances sought the benefits of ideal figure/sex appeal, status ostentation, individual/fashion in sportswear. Also, they considered brand/fashion and design as important criteria and preferred innovative and luxurious sportswear images.

• 복식
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• 제50권8호
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• pp.99-111
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• 2000

The purposes of this study were to segment the elderly women's apparel market according to their benefits sought and to develop the profiles of each segment. Questionnaire survey was done to 500 elderly women aged over 55 in Chonbuk province from Mar. 1. to Mar. 15, 2000, and 360 questionnaires were used. Frequencies, percentages, means, factor analysis, cluster analysis, $\chi$$^2$-test, and ANOVA were done with SPSS Win+. Duncan's Multiple Range test was followed. The factors of clothing benefits ere consisted of fashion, brand loyalty, economy, practicality, activity, and utility. The elderly women segmented into 4 groups of the reasonability pursuit, th economy & practicality, the benefit unconscious, and the fashion & brand pursuit. The fashion information sources were divided into mass communication-dominated source and point-of-purchase & consumer-dominated source. The factors of store patronage criteria were divided into product assortment, convenience, and additive service. The economy and practicality pursuit selected their clothing with the help of others, used any kind of information sources less, considered convience of the store more, shopped at traditional market, group size was the biggest, was the oldest, and educated less. The reasonability pursuit selected their clothing by themselves, used all kind of information sources, considered many facets of stores, shopped at department store, was younger, healthier, educated more, and lived with husband more. The benefit unconscious spent less money to their clothing, lower usage of information sources, selected their clothing with the help of others, considered all facets of stores less, shopped at moderate or volume zone apparel market or traditional market, was older, healthy, and involved the widowed more. The fashion and brand pursuit spent more money to clothing, considered the product assortment or additive service of store more, shopped at department store, and selected their clothing by themselves, group size was the smallest, was younger educated more, healthy, and showed a tendency of living with husband.

• 복식
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• 제51권7호
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• pp.123-134
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• 2001

The purpose of this study to compare the purchasing behaviour of men's business suits, among custom suits, system order, and ready-made suits, centering around the choice of information source, risk perception and benefits sought. The survey of this study was collected from 450 adult male in Seoul. The data was analyzed by factor analysis and ANOVA. The result of this study were as follows : 1. Custom suits, system order, and ready-made suits consumers have a significant difference in the choice of information source. The consumer attaching most importance to the impersonal information source is the system order users, custom suits users, and ready-made suits users respectively. However there was no significant difference in the personal source among 3 different purchasing behaviour of men's suits. 2. For the risk perception, 1) the group who perceived the highest in economic risk is the system order users, followed by custom suits users, and ready-made suits users. 2) the group who perceived performance risk as being the highest concern is the ready-made suits consumers, followed by system order user, and custom suits user. 3) the group who perceived the socio-psychological risk as the highest is the ready-made suits consumers, and followed by custom suits user and system order users. 4) there is no difference among the three groups with respect to the fashionability loss risk. 5) the group of the highest perceiving the useful loss risk is the ready-made suits consumers, and the next is system order users, custom suits users. 6) the group of the highest perceiving the time and convenience loss risk is ready-made suits users, and the next is system order users, custom suits users. 3. For the benefit sought, the group of the highest perceiving the aesthetics is custom suits consumers, and the next is system order users, ready-made suits users.

• 한국가정과교육학회지
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• 제18권4호
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• pp.13-23
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• 2006

남녀 고등학생을 대상으로 신체만족도와 외모관심도를 살펴보고 남녀고둥학생 각각을 신체만족도와 외모관심도에 따라 집단을 분류하여 집단간 외모관리행동과 의복추구혜택을 비교해 보았다. 신체만족도는 남녀학생 모두 낮았으며 여학생이 남학생보다 하반신과 전신에 대해 더 불만족하였다. 외모관심도는 남녀학생 모두 높았으며 여학생이 남학생보다 높게 나타났다. 신체만족도와 외모관심도에 따라 남학생은 신체만족도와 외모관심도가 높은 집단, 중간인 집단, 낮은 집단의 세 집단으로 분류되었고, 대부분이 신체만족도와 외모관심도가 중간인 집단에 속하였다. 여학생의 경우 신체만족도와 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단, 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도와 외모관심도가 낮은 네 집단으로 분류되었고, 신체만족도는 낮으나 외모관심도가 높은 집단이 대부분을 차지하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 외모관리행동을 더 하였으며, 여학생의 경우 신체만족도와 외모관심도가 높은 집단 > 신체만족도는 낮으나 외모관심도가 높은 집단, 신체만족도는 높으나 외모관심도가 낮은 집단 > 신체만족도와 외모관심도가 낮은 집단 순으로 외모관리행동을 하였다. 여학생이 남학생보다 의복에서 심미성, 유행성, 유명상표, 경제성을 더 추구하였다. 남학생은 신체만족도와 외모관심도가 높은 집단과 중간인 집단이 낮은 집단에 비해 심미성, 유행성, 유명상표를 더 추구하였지만 경제성은 세 집단 모두 추구하지 알았다. 여학생은 신체만족도와 외모관심도가 높은 집단이 다른 세 집단에 비해 심미성과 유행성을 더 추구하였고, 유명상표 추구는 신체만족도와 외모관심도가 낮은 집단을 제외한 나머지 세 집단 모두에서 높게 나타났으며, 네 집단 모두 의복을 구입할 때 경제성을 고려하였다.

• 한국의류학회지
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• 제22권1호
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• pp.61-71
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• 1998

The purpose of this study was to identify the factors which explain consumer's information search behavior. Data were analyzed by utilizing factor analysis and multiple-regression to investigate the relationship among information sources, benefit, and actual and ideal self- image and demographics. Based on the results, information sources for benefit, actual and ideal self-image were developed. Predictors of information sources, benefits, and self-image were identified. Marketing implication about information sources were discussed. The results were as follows. 1. Actual and ideal self-images and information sources were devised into three factors. And benefits were devised into five factors. 2. Actual self-image has more predicting power than ideal self-image to the benefits which consumer sought. Among five benefits, character pursuit was the best predicted factor according to the self-image. 3. Among three information sources, mass communication was the most effective source which can be explained by the benefit and self-image. Fashion pursuit factor was the most significant factor to the mass communication oriented source.

• 한국의류학회지
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• 제28권5호
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• pp.690-700
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• 2004

The purposes of this research were to segment consumer groups according to sportswear benefits sought and to find the differences among the groups in regard to domestic vs imported brand attitudes, internet vs department store attitudes, and sportswear purchasing behavior. The subjects used for the research were 773 male and female consumers who were residents in Seoul. The data were analyzed by factor analysis, cluster analysis, ANOVA, and Duncan test. The results showed that there were four sportswear benefit segments: figure compensation/ ostentation, individuality, comfort/function, and youth-oriented groups. Statistical analyses showed that the four sportswear benefit segments were different in regard to imported brand attitudes, department store attitudes, and sportswear purchasing behavior. For example, figure compensation/ ostentation segment had more positive attitude toward imported brands and department stores, considered design and advertisement important as sportswear selection criteria, and had a highest expenditure on sportswear purchase. The implications of the research were discussed.