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http://dx.doi.org/10.5805/KSCI.2012.14.2.242

The Benefits Sought for the Bedding and Consumers' Characteristics: Focus on the Lifestyle and Demographic Characteristics  

Jin, Hyun-Jeong (Dept. of Science and Technology Education Seoul National University of Education)
Publication Information
Fashion & Textile Research Journal / v.14, no.2, 2012 , pp. 242-250 More about this Journal
Abstract
This study investigates the benefits consumers seek in buying and using bedding, sub-dimensions of lifestyle, and the relationship between those of the benefits and the dimensions of lifestyle. This study conducted a survey to verify benefits consumers seek in buying bedding. A questionnaire was developed to collect data to measure lifestyle, benefits sought for the bedding, and demographic variables. Research was conducted on married women aged between 20 and 59. Total 294 responses were analyzed using factor analysis, correlation analysis, t-test, and one-way ANOVA with SPSS 18.0. A factor analysis identified three dimensions of benefits sought for the bedding: utilitarian benefits, social benefit, and aesthetic benefit. Lifestyle consists of five dimensions: health seeking, social symbol seeking, leisure/country-living seeking, aesthetics seeking, and economy seeking. All dimensions underlying benefits consumers seek in buying bedding and all dimensions of lifestyle were correlated. As consumers get older, they tend to seek more utilitarian and social/psychological benefits of bedding.
Keywords
lifestyle; demographic characteristics; benefits consumers seek; bedding;
Citations & Related Records
Times Cited By KSCI : 14  (Citation Analysis)
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