• 한국의상디자인학회지
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• 제25권3호
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• 한국의류학회지
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• 제27권8호
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• pp.892-903
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• 2003

Korean Internet shopping malls, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers especially in purchasing fashion goods. Utilizing Ajzen and Fishbein(1980)'s Behavioral Intention Model, which postulates that behavioral intention is determined by attitude and subjective norm, this study identified behavioral intentions toward purchasing foreign fashion goods through Korean Internet shopping malls and the differences of behavioral intentions according to consumers’purchasing experiences on the Internet shopping malls. The data were gathered by surveying female university students living in the Seoul metropolitan area, Korea, and 222 questionnaires were used in the statistical analysis. Mean, standard deviation, factor analysis, t-test, cross tabulation, and $\chi$$^2$ analysis were used. The results indicated that purchasers had more favorable attitudes and subjective norms and higher behavioral intentions than non-purchasers. With respect to attitude, there were significant differences in behavioral beliefs and evaluation of outcomes for the variety and scarcity value factor. With respect to subjective norm, there were no significant differences in normative beliefs and motivation to comply toward friends, people who had purchasing experiences, fashion magazines. and celebrities between the two groups.

• 한국주거학회논문집
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• 제13권4호
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• pp.1-10
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• 2002

The purpose of this study was to contribute to planning and developing various new apartment unit plans of the future through examining the differences on the spatial behavioral patterns and the post-occupancy evaluation between DK-front type and DK-rear type. 245 households which were included 79 DK-front types and 166 DK-rear types, were collected and analyzed at Masan and Gimhae cities in Kyungnam area. The result is as follows: 1) The analysis of the spatial behavioral patterns revealed that Anbang was the room for the couple independent from guests and children. Living room was the family's room for every activity, used more frequently DK-front types than DK-rear types. The family lift cycles of households, the visual unification between Living room and DK, the closed figures of DK in DK-front types have been influenced for the activities of Living room. 2) In the post-occupancy evaluation, DK-front types were positive in the lighting of DK area and its connection with Living room, while negative in the proximity from entrance to DK, cooking convenience, and the proximity between rooms. It was explained clearly through the reasons of the rejection of DK-front types from now.

• 한국산림과학회지
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• 제95권5호
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• pp.569-579
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• 2006

This study focuses on the application of multi-criteria performance measures based on the concept of equifinality to the calibration of the rainfall-runoff model TOPMODEL in a small deciduous forest catchment. The performance of each parameter set was evaluated by six performance measures, individually, and each set was identified as a behavioral or non-behavioral parameter set by a given behavioral acceptance threshold. Many behavioral parameter sets were scattered throughout the parameter space, and the range of model behavior and the sensitivity for each parameter varied considerably between the different performance measures. Sensitivity was very high in some parameters, and varied depending on the kind of performance measure as well. Compatibilities of behavioral parameter sets between different performance measures also varied, and very few parameter sets were selected to be used in making god predictions for all performance measures. Since different behavioral parameter sets with different likelihood weights were obtained for each performance measure, the decision on which performance measure to be used may be very important to achieve the goal of study. Therefore, one or more suitable performance measures should be selected depending on the environment and the goal of a study, and this may lead to decrease model uncertainty.

• 유통과학연구
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• 제20권4호
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• pp.21-31
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• 2022

Purpose: The study focuses on the distribution of brand love on customers' behavioral intention at five-star hotels in Vietnam. Furthermore, the study also assesses the role of mediating variables and moderating variable involved in the research model. Research design, data and methodology This research surveys 458 customers using the services of five-star hotels in Vietnam through questionnaires on online platforms. Data cleaning and data analysis using SPSS 25.0 software combined with Smart-PLS 3.0 software were used in the research to evaluate the measurement model and structural model. Results: From the results of the structural model evaluation, it shows the positive distribution of brand love on customers' behavioral intentions towards five-star hotels in Vietnam. The mediating roles of brand engagement, brand equity, customer motivation, and the participation of the moderating variable, customer expectations, are determined by this research model. Conclusions: Based on the study results, the distribution of brand love positively affects customers' behavioral intention at five-star hotels in Vietnam, giving recommendations that have a positive impact on customer behavioral intention. In addition, the study shows the role of mediating variables as well as exploring the moderator's (customer expectations) in the distribution of relationships between customer motivation and customer behavioral intention.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.29-39
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• 2021

Cognitive behavioral therapy (CBT) is effective for people with an addiction tendency. This study aims to implement a CBT program for college students at high risk of smartphone addiction and investigate the impact of the program on their desire to use a smartphone, depression, impulsivity, and anxiety. Baseline/post-intervention evaluation and the ABA' single-case experimental design were used. The study consisted of the baseline phase (A), pre-evaluation, intervention phase (B), post-evaluation, and baseline phase (A'). Six participants were enrolled, and the main outcome variables were daily changes in the desire to use a smartphone and changes in depression, impulsivity, and anxiety after the program. Prior to the intervention, all six participants had mild to moderate depression, but after the intervention, three were normal, two had mild depression, and only one had moderate depression. Impulsivity and anxiety scores decreased after the intervention, with anxiety scores showing the most dramatic change. The percentage of non-overlapping data for the baseline phase (A)-intervention phase (B) was more than 75% and that for baseline phase (A)-baseline phase (A') was 100% for all 6 participants. This study presented a good protocol for people with low access to psychological therapy. We expect the findings will be highly useful for people suffering from psychological difficulties due to smartphone addiction.

• 한국농촌건축학회논문집
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• 제16권1호
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• pp.17-26
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• 2014

This study examined the trend of floor space characteristics, size characteristics and modeling characteristics so as to evaluate the satisfactory level of subjects living in Hanok. By doing so, the type of Hanok was classified into 5 groups. The satisfactory level was evaluated after the subjects resided in Hanok based on each type of housing. In the satisfactory level investigation, which was conducted after the residence, the overall satisfactory level on Hanok showed to be high. In the evaluation on the residence scale, positive results were generally achieved regarding 'full size of residence', 'number of rooms compared to residence size', 'size of living room', etc. The indoor environment of residence evaluation mainly showed positive results regarding 'ventilation', but most subjects were unsatisfied in regard to 'heating', 'noise', 'lighting', etc. In the behavioral factor evaluation of residents, positive results were gained regarding 'health', but comparatively negative results showed based on items of 'construction expense', 'burden of maintenance expense', 'investment value', etc. After analyzing the influential factors on the overall satisfactory level, results showed that 'dust inflow' of the physical site environment evaluation, 'size of living room' of the residence size evaluation, 'heating' of the residence indoor environment evaluation, and 'burden of maintenance expense' in the behavioral factor evaluation significantly influences the overall satisfactory level.

• 한국융합학회논문지
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• 제8권7호
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• pp.323-330
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• 2017

유아시기 정서발달은 전반의 발달에 중요한 의미를 갖는다. 지속적인 마음 상태인 정서는 일시적인 마음상태인 감정의 인식과 처리가 핵심 자원이 되어 발달한다. 본 연구의 목적은 정서발달에 중요한 유아시기 감성인식 기술을 이용한 교사의 효율적인 감정코칭을 제안하며, 그 효과의 유의성을 정량적으로 검증하고자 한다. 교사2명, 유아 42명 피험자를 대상으로 기준 무자극, 행동코칭, 감정코칭, 감성인식 시스템 피드백 감정코칭 자극을 제시하였고 영상기반 집단의 행동 양과 유아 개별의 주관평가 그리고 Heart Math Tools을 이용하여 HRC (Heart Rhythm Coherence)을 측정하여 분석하였다. 결론적으로 유아의 주관평가, 영상의 움직임 양, HRC (Heart Rhythm Coherence)수치는 감성인식시스템 피드백 수업 시 긍정적인 유의한 차이를 보였다. 단 주관평가는 감정코칭과 감성인식 시스템 피드백과는 차이가 나지 않았지만 정량적인 데이터 유아의 행동 양에서는 그 양이 증가하는 결과를 확인하였다. 이는 유아의 주관적 반응에 미흡한 정보를 정량적 데이터로 보완 할 수 있으며, 기관에서 정서교육의 효과적 접근으로 감정코칭 교육 프로세스 시스템을 제안하며 아동 정서발달의 정량적 연구 활용이 가능할 것으로 사료 된다.

• 영재교육연구
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• 제26권1호
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• pp.123-140
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• 2016

본 연구는 초 중학교에 재직 중인 미술교사들을 대상으로 미술영재의 관찰 평가 도구 개발에 대한 인식을 조사한 연구이다. 조사 결과, 현장의 초 중학교 미술교사들 사이에는 교사의 관찰 평가에 의한 선발 방식이 미술영재성을 보다 적절히 평가할 수 있는 중요하고도 유용한 방안으로서 폭넓게 인식되고 있으며, 미술 분야에서 교사 관찰 평가 도구를 활용할 경우 평소 선호하는 학생에게 더 유리할 수 있다는 점을 우려하고 있는 것으로 나타났다. 또한 교사 관찰 평가 도구와 관련된 현장 교사의 연수가 매우 미진하지만, 미술영재의 행동특성 체크리스트와 미술영재의 과제수행 과정의 특성을 평가할 수 있는 미술영재 과제수행 검사를 가장 중요한 도구로 인식하고 있다. 따라서 미술영재성 판별의 타당도를 제고하고 평가의 신뢰성을 제고하기 위해서는 미술 분야에서도 미술영재의 행동특성과 미술영재의 과제수행 과정을 평가할 수 있는 객관적 검사 도구가 개발되어야 할 것이다.

• 대한간호학회지
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• 제46권3호
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• pp.375-389
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• 2016

Purpose: The aim of this study was to classify nursing management competencies and develop behavioral indicators for nurse managers in hospitals. Also, levels of importance and performance based on developed criteria were to be identified and compared. Methods: Using expert survey we classified nursing management competencies and behavioral indicators with data from 34 nurse managers and professors. Subsequently, data from a survey of 216 nurse managers in 7 cities was used to analyze the importance-performance comparison of the classified nursing management competencies and behavioral indicators. Results: Forty-two nursing management competencies were identified together with 181 behavioral indicators. The mean score for importance of nursing management competency was higher than the mean score for performance. According to the importance-performance analysis, 5 of the 42 nursing management competencies require further development: vision-building, analysis, change management, human resource development, and self-management competency. Conclusion: The classification of nursing management competencies and behavioral indicators for nurse managers in hospitals provides basic data for the development and evaluation of programs designed to increase the competency of nurse managers in hospitals.