• Journal of the Korea Fashion and Costume Design Association
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• v.25 no.3
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• pp.69-80
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• 2023

The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.8
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• pp.892-903
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• 2003

Korean Internet shopping malls, which provide customers not only with convenient shopping experiences but also with purchasing, warehousing, shipping, and customs clearance services, have been playing a significant role in rapidly transforming Korean consumers into global consumers especially in purchasing fashion goods. Utilizing Ajzen and Fishbein(1980)'s Behavioral Intention Model, which postulates that behavioral intention is determined by attitude and subjective norm, this study identified behavioral intentions toward purchasing foreign fashion goods through Korean Internet shopping malls and the differences of behavioral intentions according to consumers’purchasing experiences on the Internet shopping malls. The data were gathered by surveying female university students living in the Seoul metropolitan area, Korea, and 222 questionnaires were used in the statistical analysis. Mean, standard deviation, factor analysis, t-test, cross tabulation, and $\chi$$^2$ analysis were used. The results indicated that purchasers had more favorable attitudes and subjective norms and higher behavioral intentions than non-purchasers. With respect to attitude, there were significant differences in behavioral beliefs and evaluation of outcomes for the variety and scarcity value factor. With respect to subjective norm, there were no significant differences in normative beliefs and motivation to comply toward friends, people who had purchasing experiences, fashion magazines. and celebrities between the two groups.

• Journal of the Korean housing association
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• v.13 no.4
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• pp.1-10
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• 2002

The purpose of this study was to contribute to planning and developing various new apartment unit plans of the future through examining the differences on the spatial behavioral patterns and the post-occupancy evaluation between DK-front type and DK-rear type. 245 households which were included 79 DK-front types and 166 DK-rear types, were collected and analyzed at Masan and Gimhae cities in Kyungnam area. The result is as follows: 1) The analysis of the spatial behavioral patterns revealed that Anbang was the room for the couple independent from guests and children. Living room was the family's room for every activity, used more frequently DK-front types than DK-rear types. The family lift cycles of households, the visual unification between Living room and DK, the closed figures of DK in DK-front types have been influenced for the activities of Living room. 2) In the post-occupancy evaluation, DK-front types were positive in the lighting of DK area and its connection with Living room, while negative in the proximity from entrance to DK, cooking convenience, and the proximity between rooms. It was explained clearly through the reasons of the rejection of DK-front types from now.

• Journal of Korean Society of Forest Science
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• v.95 no.5
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• pp.569-579
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• 2006

This study focuses on the application of multi-criteria performance measures based on the concept of equifinality to the calibration of the rainfall-runoff model TOPMODEL in a small deciduous forest catchment. The performance of each parameter set was evaluated by six performance measures, individually, and each set was identified as a behavioral or non-behavioral parameter set by a given behavioral acceptance threshold. Many behavioral parameter sets were scattered throughout the parameter space, and the range of model behavior and the sensitivity for each parameter varied considerably between the different performance measures. Sensitivity was very high in some parameters, and varied depending on the kind of performance measure as well. Compatibilities of behavioral parameter sets between different performance measures also varied, and very few parameter sets were selected to be used in making god predictions for all performance measures. Since different behavioral parameter sets with different likelihood weights were obtained for each performance measure, the decision on which performance measure to be used may be very important to achieve the goal of study. Therefore, one or more suitable performance measures should be selected depending on the environment and the goal of a study, and this may lead to decrease model uncertainty.

• Journal of Distribution Science
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• v.20 no.4
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• pp.21-31
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• 2022

Purpose: The study focuses on the distribution of brand love on customers' behavioral intention at five-star hotels in Vietnam. Furthermore, the study also assesses the role of mediating variables and moderating variable involved in the research model. Research design, data and methodology This research surveys 458 customers using the services of five-star hotels in Vietnam through questionnaires on online platforms. Data cleaning and data analysis using SPSS 25.0 software combined with Smart-PLS 3.0 software were used in the research to evaluate the measurement model and structural model. Results: From the results of the structural model evaluation, it shows the positive distribution of brand love on customers' behavioral intentions towards five-star hotels in Vietnam. The mediating roles of brand engagement, brand equity, customer motivation, and the participation of the moderating variable, customer expectations, are determined by this research model. Conclusions: Based on the study results, the distribution of brand love positively affects customers' behavioral intention at five-star hotels in Vietnam, giving recommendations that have a positive impact on customer behavioral intention. In addition, the study shows the role of mediating variables as well as exploring the moderator's (customer expectations) in the distribution of relationships between customer motivation and customer behavioral intention.

• International Journal of Advanced Culture Technology
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• v.9 no.4
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• pp.29-39
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• 2021

Cognitive behavioral therapy (CBT) is effective for people with an addiction tendency. This study aims to implement a CBT program for college students at high risk of smartphone addiction and investigate the impact of the program on their desire to use a smartphone, depression, impulsivity, and anxiety. Baseline/post-intervention evaluation and the ABA' single-case experimental design were used. The study consisted of the baseline phase (A), pre-evaluation, intervention phase (B), post-evaluation, and baseline phase (A'). Six participants were enrolled, and the main outcome variables were daily changes in the desire to use a smartphone and changes in depression, impulsivity, and anxiety after the program. Prior to the intervention, all six participants had mild to moderate depression, but after the intervention, three were normal, two had mild depression, and only one had moderate depression. Impulsivity and anxiety scores decreased after the intervention, with anxiety scores showing the most dramatic change. The percentage of non-overlapping data for the baseline phase (A)-intervention phase (B) was more than 75% and that for baseline phase (A)-baseline phase (A') was 100% for all 6 participants. This study presented a good protocol for people with low access to psychological therapy. We expect the findings will be highly useful for people suffering from psychological difficulties due to smartphone addiction.

• Journal of the Korean Institute of Rural Architecture
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• v.16 no.1
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• pp.17-26
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• 2014

This study examined the trend of floor space characteristics, size characteristics and modeling characteristics so as to evaluate the satisfactory level of subjects living in Hanok. By doing so, the type of Hanok was classified into 5 groups. The satisfactory level was evaluated after the subjects resided in Hanok based on each type of housing. In the satisfactory level investigation, which was conducted after the residence, the overall satisfactory level on Hanok showed to be high. In the evaluation on the residence scale, positive results were generally achieved regarding 'full size of residence', 'number of rooms compared to residence size', 'size of living room', etc. The indoor environment of residence evaluation mainly showed positive results regarding 'ventilation', but most subjects were unsatisfied in regard to 'heating', 'noise', 'lighting', etc. In the behavioral factor evaluation of residents, positive results were gained regarding 'health', but comparatively negative results showed based on items of 'construction expense', 'burden of maintenance expense', 'investment value', etc. After analyzing the influential factors on the overall satisfactory level, results showed that 'dust inflow' of the physical site environment evaluation, 'size of living room' of the residence size evaluation, 'heating' of the residence indoor environment evaluation, and 'burden of maintenance expense' in the behavioral factor evaluation significantly influences the overall satisfactory level.

• Journal of the Korea Convergence Society
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• v.8 no.7
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• pp.323-330
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• 2017

Emotion in early childhood has been observed to make an important effect on behavioral development. The teacher has coached to develop good behavior based on considering emotional response rather than rational response. This study was to determine significance of emotional coaching for behavior development according emotion recognized by non-verbal measurement system developed specially in this study. The participants were 44 people and were asked to study in four experimental situation. The experiment was designed to four situation such as class without coaching, behavioral coaching, emotion coaching, and emotion coaching based on emotional recognition system. The dependent variables were subjective evaluation, behavioral amplitude, and HRC (Heart Rhythm Coherence) of heart response. The results showed the highest positive evaluation, behavioral amplitude, and HRC at emotion coaching based on emotional recognition system. In post-doc analysis, the subjective evaluation showed no difference between emotion coaching and system based emotion coaching. However, the behavioral amplitude and HRC showed a significant response between two coaching situation. In conclusion, quantitative data such as behavioral amplitude and HRC was expected to solve the ambiguity of subjective evaluation. The emotion coaching of teacher using emotional recognition system was can be to improve positive emotion and psychological stability for children.

• Journal of Gifted/Talented Education
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• v.26 no.1
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• pp.123-140
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• 2016

This study searched the perception of observational evaluation system in visual art which elementary and middle school teachers have in mind. As results, observational evaluation system in visual art is widely accepted as important and efficient to diagnose the artistic giftedness. At the same time, subjectiveness of the system might be advantageous for student for whom teacher get favor and in-service program related to observational evaluation system is insufficient comparing to the demand from field. In spite of this, the scale for behavioral characteristics of the gifted in visual art and the test for artistic task performance are recognized as the most important and needed tools for evaluating artistic giftedness. Following the results, in order to raise up the validity and reliability of evaluation in visual art, the scales for behavioral characteristics of the gifted in visual art and the test for artistic task performance should be developed first and foremost.

• Journal of Korean Academy of Nursing
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• v.46 no.3
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• pp.375-389
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• 2016

Purpose: The aim of this study was to classify nursing management competencies and develop behavioral indicators for nurse managers in hospitals. Also, levels of importance and performance based on developed criteria were to be identified and compared. Methods: Using expert survey we classified nursing management competencies and behavioral indicators with data from 34 nurse managers and professors. Subsequently, data from a survey of 216 nurse managers in 7 cities was used to analyze the importance-performance comparison of the classified nursing management competencies and behavioral indicators. Results: Forty-two nursing management competencies were identified together with 181 behavioral indicators. The mean score for importance of nursing management competency was higher than the mean score for performance. According to the importance-performance analysis, 5 of the 42 nursing management competencies require further development: vision-building, analysis, change management, human resource development, and self-management competency. Conclusion: The classification of nursing management competencies and behavioral indicators for nurse managers in hospitals provides basic data for the development and evaluation of programs designed to increase the competency of nurse managers in hospitals.